---
title: "Trend — period belt - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/period-belt/trend"
last_updated: "2026-07-31T16:23:12.919Z"
locale: en
meta:
  description: "Niche score 55/100 · £157K/yr market · 202K searches/yr · £14.84 avg price. Soft demand (-41.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £157K/yr market · 202K searches/yr · £14.84 avg price. Soft demand (-41.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — period belt - Flapen"
---

# **period belt**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but soft demand (-41.0% this quarter) keeps it on the watch list.

Market size 33Growth 5Conversion 60Competition 55Returns 88Price range 61Avg price 74Brand share 73Review moat 61Quality gap 88

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.84**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,045.77**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.07–£33.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£157K**

£157K/yr · 202K searches

**Growth**

**Bad****-41.0%**

90-day search growth — must beat 0% to launch