---
title: "Peppermint Oil — £731K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/peppermint-oil"
last_updated: "2026-07-31T22:07:03.511Z"
locale: en
meta:
description: "Niche score 56/100 · £731K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £731K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peppermint Oil — £731K/yr Amazon UK Niche (2026) - Flapen"
---
# **peppermint oil**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 70Conversion 98Competition 23Returns 99Price range 0Avg price 17Brand share 52Review moat 23Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£731K**
£731K/yr · 736K searches
**Growth**
**Good****+52.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,183.27**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.17**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.38–£8.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peppermint oil is a £731K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peppermint oil market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£617K–£771K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **—flat
**Sellers**
**16**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**22%**
- nikura33% - Handcraft Blends18% - HEYTREE8% - EVOKE OCCU8% - Revura7% - MUNUSNA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.5% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/peppermint-oil/trend)
## **Top peppermint oil search terms**
- **peppermint oil**598K/yr+50.5%13.3% conv. - **peppermint essential oil**59K/yr+86.2%16.2% conv. - **mint oil**14K/yr+41.2%9.2% conv. - **pure peppermint oil**11K/yr+40.3%9.7% conv. - **peppermint-oil**9K/yr+59.7%6.7% conv. - **mint essential oil**8K/yr+25.4%11.7% conv. - **mint oil for pest control**5K/yr+85.1%11.8% conv. - **peppermint diffuser**6K/yr+51.9%1.7% conv. - **peppermint oil diffuser**7K/yr+50.2%2.5% conv. - **strong peppermint oil**4K/yr+47.3%8.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/peppermint-oil/search-terms)
## **Top peppermint oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£73K20%£146K30%£219K40%£292K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura Peppermint Essential Oil - 10ml | Perfect for Repelling Spiders Rats Mice Bugs Ants | Great for Hair Headaches Relief Energy Boost Skin Candle Making | Vegan & UK Made**nikura**£4.19**4.5★42,940 rev](https://www.amazon.co.uk/dp/B01ENGPL1E) [2**Handcraft Blends Peppermint Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.25**4.6★26,234 rev](https://www.amazon.co.uk/dp/B0756MBLNX) [3**HEYTREE Peppermint Essential Oil 100ml - Pure Natural Essential Oils Strong Fresh Minty Scent Increases Clarity - Perfect for Aromatherapy Diffuser Clear Breathing-Strong Peppermint Oil**HEYTREE**£5.38**4.4★2,611 rev](https://www.amazon.co.uk/dp/B09M4BTJ2J) [4**EVOKE OCCU Peppermint Oil for Diffuser Home Skin & Hair Care**EVOKE OCCU**£7.19**4.5★2,223 rev](https://www.amazon.co.uk/dp/B09M82X44J) [5**Revura Peppermint Essential Oil 10ml Pure Peppermint Oil for Hair & Skin Care Strong Mint Oil for Diffuser Home & Spider/Ant Repellent**Revura**£5.10**4.5★817 rev](https://www.amazon.co.uk/dp/B0DKDKJDYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHATOIL Peppermint Essential Oil 100ML - Natural & Pure Premium Geade Peppermint Oils for Aromatherapy Hair Skin Care Mint Oil for Diffusers Home DIY Candle Soap Making**PHATOIL**£6.78**1,088 rev1y ago](https://www.amazon.co.uk/dp/B0F66XCQG2) [**MUNUSNA Peppermint Essential Oil 100ml 100% Pure Peppermint Oil for Aromatherapy Mint Fragrance Oil for Home for Diffusers Candle and Soap Making**MUNUSNA**£7.04**2,633 rev1y ago](https://www.amazon.co.uk/dp/B0F3882VK1) [**Natural Rodent Repellent Spray| Peppermint Oil Rat & Mouse Repellent | Natural Rat Repellent Spray | Peppermint Spray for Mice | Indoor Outdoor Rodent Control | How to Get Rid of Mice Naturally**C&G Home and Garden**£8.30**2,926 rev1y ago](https://www.amazon.co.uk/dp/B0DS6L4R7F) [**AVD Organics Peppermint Essential Oil 30ml Natural Spider & Bug Repellent**AVD ORGANICS**£6.88**3,947 rev1y ago](https://www.amazon.co.uk/dp/B0DMT1DCWY) [**Revura Peppermint Essential Oil 10ml Pure Peppermint Oil for Hair & Skin Care Strong Mint Oil for Diffuser Home & Spider/Ant Repellent**Revura**£5.10**817 rev1y ago](https://www.amazon.co.uk/dp/B0DKDKJDYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVD Organics Peppermint Essential Oil 30ml Natural Spider & Bug Repellent**AVD ORGANICS**£6.88**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0DMT1DCWY) [**Natural Rodent Repellent Spray| Peppermint Oil Rat & Mouse Repellent | Natural Rat Repellent Spray | Peppermint Spray for Mice | Indoor Outdoor Rodent Control | How to Get Rid of Mice Naturally**C&G Home and Garden**£8.30**3.9★**▲ 71%**](https://www.amazon.co.uk/dp/B0DS6L4R7F) [**BIO - Peppermint Essential Oil - 5mL - 100% Pure Natural Chemotyped and AB Certified - AROMA LABS (French Brand)**Aroma Labs**£2.38**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0849T6R7J) [**NPOW Peppermint Oil for Skin - 10ml Pure Peppermint Essential Oils for Diffusers for Home Candle Making Fragrance Menthol Oils Pure Mint Oil Refreshing Mint Diffuser for Home Skin & Hair Growth**NPOW**£3.05**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B09PYF3DY3) [**Handcraft Blends Peppermint Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.25**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B0756MBLNX)
**~~View all trending →~~**
## **What buyers say about peppermint oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Fresh Scent”*
**Quality-Overall**16%
*“Quality product delivered on time”*
**Value For Money**13%
*“Great value”*
**Advertised Vs Actual Product**7%
*“Does as per advertised”*
**Pest/Insect Control**6%
*“Good for geting rid of ants”*
**Size-Overall**4%
*“Great size”*
**Efficiency**3%
*“Effective and Safe”*
**Strength**2%
*“Is quite strong”*
**Ease Of Use**2%
*“easy to use”*
**Lubrication**1%
*“Excellent oil”*
### **What buyers complain about **
**Smell**31%
*“Not a very strong smell”*
**Functionality-Overall**11%
*“Did not work”*
**Pest/Insect Control**7%
*“Unfortunately has not distracted my squirrels”*
**Strength**7%
*“Not as strong as others”*
**Quality-Overall**5%
*“Bad quality”*
**Value For Money**5%
*“A little expensive”*
**Oily/Greasy**4%
*“Not as effective as other peppermint oil tried”*
**Advertised Vs Actual Product**4%
*“FALSE ADVERTISING VERY MISS LEADING AND NOT FIT FOR PURPOSE”*
**Dilute/Watery**3%
*“Poor Quality diluted”*
**Ease Of Use**2%
*“Difficulty opening”*
### **Top return reasons **
**Smell**42%
**Leak-Proof**14%
**Functionality-Overall**9%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Strength**4%
**Compatibility-Overall**3%
**Oily/Greasy**3%
**Size-Overall**2%
**Dilute/Watery**2%
## **Common questions**
- **Is peppermint oil profitable to sell on Amazon United Kingdom?**
- The niche generates £731K/yr across 15 tracked products. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the peppermint oil niche?**
- 14 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in peppermint oil?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Pest/Insect Control. The return rate is 0.2%.
- **When does demand for peppermint oil peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the peppermint oil niche?**
- Listings span £2.38–£8.30; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 8,183 reviews — the moat a new listing must climb.
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