---
title: "Trend — pea protein powder - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pea-protein-powder/trend"
last_updated: "2026-07-31T22:11:03.431Z"
locale: en
meta:
  description: "Niche score 56/100 · £298K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £298K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pea protein powder - Flapen"
---

# **pea protein powder**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 16Conversion 87Competition 28Returns 99Price range 71Avg price 78Brand share 42Review moat 69Quality gap 77

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.06**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£7.73–£33.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****725.35**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£298K**

£298K/yr · 184K searches

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-17.7%**

90-day search growth — must beat 0% to launch