---
title: "Pea Protein Powder — £298K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pea-protein-powder"
last_updated: "2026-07-31T20:23:16.095Z"
locale: en
meta:
description: "Niche score 56/100 · £298K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £298K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pea Protein Powder — £298K/yr Amazon UK Niche (2026) - Flapen"
---
# **pea protein powder**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 16Conversion 87Competition 28Returns 99Price range 71Avg price 78Brand share 42Review moat 69Quality gap 77
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£7.73–£33.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****725.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£298K**
£298K/yr · 184K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pea protein powder is a £298K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pea protein powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£241K–£321K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**16%**
- Bulk26% - Sevenhills Wholefoods19% - Q Honey Food12% - Pulsin12% - TheHealthyTree Company10% - Protein Works4% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/pea-protein-powder/trend)
## **Top pea protein powder search terms**
- **pea protein powder**90K/yr-10.2%8.3% conv. - **pea protein**32K/yr-17.4%6.6% conv. - **pulsin protein powder**18K/yr-38.9%4.2% conv. - **pea protein isolate**9K/yr+24.4%6.2% conv. - **organic pea protein powder**8K/yr-20.8%9.3% conv. - **protein powder pea**6K/yr-26.2%5.9% conv. - **pulsin**9K/yr-33.1%1.1% conv. - **pulsin pea protein powder**5K/yr-35.7%10.5% conv. - **pea protein powder 1kg**5K/yr-37.9%8.2% conv. - **pulsin pea protein**3K/yr-51.2%10.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/pea-protein-powder/search-terms)
## **Top pea protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£60K30%£89K40%£119K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulk Pea Protein Isolate Powder 1kg**Bulk**£11.30**4.1★1,829 rev](https://www.amazon.co.uk/dp/B00SP2ZTUQ) [2**Sevenhills Wholefoods Organic Pea Protein Powder 1kg - Unflavoured - 78% Protein - Vegan Kosher Non-GMO**Sevenhills Wholefoods**£17.91**4.6★1,204 rev](https://www.amazon.co.uk/dp/B01MY9KMYX) [3**Pea Protein Isolate Powder 1KG Unflavoured 84% Plant Protein Vegan**Q Honey Food**£14.23**3.8★60 rev](https://www.amazon.co.uk/dp/B0FXXV36JC) [4**Pulsin - Unflavoured Vegan Pea Protein Powder - 250g - 8.0g Protein 0g Carbs 41 Kcals Per Serving - Gluten Free Plant Based Palm Oil Free & Dairy Free**Pulsin**£7.73**4.4★792 rev](https://www.amazon.co.uk/dp/B003LS2GMI) [5**Organic Pea Protein Powder - European Vegan Protein Powder by TheHealthyTree Company for Muscle Growth & Recovery - Non-GMO and Keto - Natural Unflavoured Pea Protein (300g)**TheHealthyTree Company**£9.65**4.4★713 rev](https://www.amazon.co.uk/dp/B0728MXCSF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pea Protein Isolate Powder 1KG Unflavoured 84% Plant Protein Vegan**Q Honey Food**£14.23**60 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXV36JC) [**Sevenhills Wholefoods Organic Pea Protein Powder 1.8kg - Unflavoured - 78% Protein - Vegan Kosher Non-GMO**Sevenhills Wholefoods**£29.50**1,204 rev2y ago](https://www.amazon.co.uk/dp/B0CWVHM8BB) [**Bulk Pea Protein Isolate Powder Vanilla 1kg**BULK POWDERS**£10.96**696 rev2y ago](https://www.amazon.co.uk/dp/B0CG6T57ZW) [**Pea Protein Powder 1kg 80% Pure Plant Protein by Hatton Hill**Hatton Hill**£12.90**38 rev3y ago](https://www.amazon.co.uk/dp/B0CNNH7CXG) [**Farmer Petes Pea Protein Powder 1kg - Dairy Free Gluten-Free Natural Plant Based Vegan Protein Powder Isolate (1kg)**Farmer Pete's**£14.97**498 rev5y ago](https://www.amazon.co.uk/dp/B08YNZSWM5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sevenhills Wholefoods Organic Pea Protein Powder 500g - Unflavoured - 78% Protein - Vegan Kosher Non-GMO**Sevenhills Wholefoods**£10.31**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B01MS8RA11) [**Pea Protein Isolate Powder 1KG Unflavoured 84% Plant Protein Vegan**Q Honey Food**£14.23**3.8★**▲ 116%**](https://www.amazon.co.uk/dp/B0FXXV36JC) [**Pulsin - Natural Unflavoured Vegan Faba Bean Protein Powder - 250g - 8.8g Protein 0.2g Carbs 42 Kcal Per Serving - Gluten Free Plant Based Palm Oil Free & Dairy Free Protein**Pulsin**£8.23**4.2★**▲ 75%**](https://www.amazon.co.uk/dp/B085S86BHD) [**Pea Protein Isolate Powder 5kg Unflavoured | Gluten Free | Vegan | Plant Based | Dairy Free**Peak Supps**£33.21**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B07JVGQNL5) [**Bulk Pea Protein Isolate Powder 1kg**Bulk**£11.30**4.1★**▲ 28%**](https://www.amazon.co.uk/dp/B00SP2ZTUQ)
**~~View all trending →~~**
## **What buyers say about pea protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**21%
*“Great protein powder”*
**Taste-Overall**12%
*“a subtle taste”*
**Quality-Overall**12%
*“No complaints”*
**Value For Money**8%
*“Good value”*
**Solubility**6%
*“Easy to mix”*
**Flavor**6%
*“I find the flavour not too unpleasant”*
**Blend/Ratio**5%
*“It mixes reasonably well”*
**Vegan/Organic**4%
*“A decent vegan protein”*
**Texture/Consistency-Overall**2%
*“It makes a pleasant, smooth texture”*
**Advertised Vs Actual Product**2%
*“This is better than I expected”*
### **What buyers complain about **
**Taste-Overall**26%
*“Not for my taste”*
**Flavor**8%
*“This does have a very mild taste which sadly isn't always the case with unflavoured protein”*
**Texture/Consistency-Overall**6%
*“Horrible texture”*
**Nutritional Content**4%
*“not the 30grams that the nutritional info is based against”*
**Solubility**3%
*“No matter how much I shake or stir it, it never blends properly and always leaves a gritty, grainy texture”*
**Sweetness**3%
*“Too sweet”*
**Dilute/Watery**2%
*“Earthy, slightly chalky, and not particularly enjoyable on its own”*
**Mixing/Blending**2%
*“Bad in mixing”*
**Value For Money**1%
*“Not as cheap as I thought it was going to be”*
**Size-Overall**1%
*“This 1kg bag is Big”*
### **Top return reasons **
**Taste-Overall**23%
**Leak-Proof**13%
**Nutritional Content**11%
**Advertised Vs Actual Product**6%
**Texture/Consistency-Overall**6%
**Flavor**6%
**Side Effects**3%
**Maintenance And Repair**3%
**Value For Money**3%
**Certifications**3%
## **Common questions**
- **Is pea protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £298K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pea protein powder niche?**
- 12 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in pea protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.2%.
- **When does demand for pea protein powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pea protein powder niche?**
- Listings span £7.73–£33.21; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.
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