---
title: "Pbn Protein Powder — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pbn-protein-powder"
last_updated: "2026-07-31T17:22:47.566Z"
locale: en
meta:
description: "Niche score 43/100 · £40K/yr market · 136K searches/yr · £20.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £40K/yr market · 136K searches/yr · £20.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pbn Protein Powder — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **pbn protein powder**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 12Conversion 18Competition 57Returns 100Price range 80Avg price 90Brand share 10Review moat 25Quality gap 82
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£9.58–£38.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,964.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£40K**
£40K/yr · 136K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, pbn protein powder is a £40K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pbn protein powder market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£105K–£125K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **40%**
- **Out of stock**
- **33.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**3%**
- Premium Body Nutrition85% - BULK POWDERS5% - Bulk2% - Applied Nutrition2% - Sports Fuel2% - The Bulk Protein Company1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/pbn-protein-powder/trend)
## **Top pbn protein powder search terms**
- **pbn protein powder**81K/yr-30.8%2.6% conv. - **pbn whey protein**23K/yr-24.0%2.0% conv. - **pbn**13K/yr-24.7%2.2% conv. - **pbn protein**6K/yr+8.3%2.0% conv. - **pbn whey protein powder**4K/yr+22.1%2.7% conv. - **protein powder pbn**8K/yr-39.2%3.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/pbn-protein-powder/search-terms)
## **Top pbn protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PBN - Premium Body Nutrition Whey Protein Powder 2.27kg Cookies & Cream**Premium Body Nutrition**£29.74**4.4★869 rev](https://www.amazon.co.uk/dp/B08L76DNNR) [2**PBN - Premium Body Nutrition Micellar Casein 2kg Strawberry**Premium Body Nutrition**£25.15**4.1★269 rev](https://www.amazon.co.uk/dp/B07ZV17XFL) [3**PBN - Premium Body Nutrition Micellar Casein Chocolate 1kg Pouch**Premium Body Nutrition**£12.67**4.2★1,117 rev](https://www.amazon.co.uk/dp/B07KZ6PJK7) [4**PBN - Premium Body Nutrition Micellar Casein 2kg Vanilla**Premium Body Nutrition**£23.08**4.3★694 rev](https://www.amazon.co.uk/dp/B07ZV17JDT) [5**Premium Body Nutrition - Diet Whey sabor Chocolate Bolsa de 1 kg**Premium Body Nutrition**£14.70**4.3★814 rev](https://www.amazon.co.uk/dp/B07KZ7KJJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulk Basic Whey Protein Powder | Chocolate | 1.25 kg | 41 Servings | Up to 18g Protein per Serving | Low Sugar | Fast Absorbing Formula | Gym Supplement Supports Muscle Growth & Recovery**Bulk**£13.09**2,587 rev1y ago](https://www.amazon.co.uk/dp/B0FJS737F7) [**Applied Nutrition Critical Whey Protein Powder - Vanilla Ice Cream**Applied Nutrition**£38.38**359 rev2y ago](https://www.amazon.co.uk/dp/B0CN71S45F) [**Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Packaging May Vary (2Kg - 61 Servings) (White Choco Hazelnut)**Applied Nutrition**£36.90**374 rev3y ago](https://www.amazon.co.uk/dp/B0BMV9J4GM) [**PBN - Premium Body Nutrition Whey Protein Powder 2.27kg Cookies & Cream**Premium Body Nutrition**£29.74**869 rev6y ago](https://www.amazon.co.uk/dp/B08L76DNNR) [**PBN - Premium Body Nutrition Micellar Casein 2kg Strawberry**Premium Body Nutrition**£25.15**269 rev6y ago](https://www.amazon.co.uk/dp/B07ZV17XFL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PBN - Premium Body Nutrition Whey Protein Powder 2.27kg Cookies & Cream**Premium Body Nutrition**£29.74**4.4★**▲ 152%**](https://www.amazon.co.uk/dp/B08L76DNNR) [**PBN - Premium Body Nutrition - Whey-Isolate Protein Powder 1kg Cookies & Cream - 33 Servings**Premium Body Nutrition**£22.71**4.2★**▲ 152%**](https://www.amazon.co.uk/dp/B07W9DZBLR) [**PBN - Premium Body Nutrition Micellar Casein Vanilla 1kg Pouch**Premium Body Nutrition**£13.60**4.4★**▲ 151%**](https://www.amazon.co.uk/dp/B07KZ6YYDG) [**PBN - Premium Body Nutrition Micellar Casein Chocolate 1kg Pouch**Premium Body Nutrition**£12.67**4.2★**▲ 99%**](https://www.amazon.co.uk/dp/B07KZ6PJK7) [**Bulk Pure Whey Protein Powder Chocolate 1kg**BULK POWDERS**£18.83**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B00HF630Z4)
**~~View all trending →~~**
## **What buyers say about pbn protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“Decent taste”*
**Nutritional Content**20%
*“Great Protein Powder”*
**Value For Money**11%
*“Good Deal”*
**Quality-Overall**8%
*“Great quality powder”*
**Flavor**7%
*“Hazelnut flavour”*
**Blend/Ratio**6%
*“Great tasted and mixing”*
**Solubility**4%
*“It mixes well”*
**Texture/Consistency-Overall**2%
*“with a smooth texture”*
**Advertised Vs Actual Product**2%
*“Works as it should”*
**Sweetness**1%
*“It has balanced taste not too chalky or too sweet”*
### **What buyers complain about **
**Taste-Overall**25%
*“not as tasty”*
**Nutritional Content**10%
*“Nutritional information incorrect”*
**Flavor**8%
*“Absolutely disgusting, banana flavour”*
**Texture/Consistency-Overall**6%
*“is very grainy in texture”*
**Value For Money**4%
*“honestly not worth it”*
**Sweetness**4%
*“Sugar 0”*
**Quality-Overall**3%
*“However, the Vanilla's quality is very bad”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Smell**2%
*“its the awful smell that got me 🤢🤮”*
**Dilute/Watery**1%
*“You mix it with water which did initially worry me that it would taste watery”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is pbn protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pbn protein powder niche?**
- 10 brands and 58 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in pbn protein powder?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
- **When does demand for pbn protein powder peak?**
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the pbn protein powder niche?**
- Listings span £9.58–£38.38; the average listing price is £20.91 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.
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