---
title: "Patchouli Essential Oil — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/patchouli-essential-oil"
last_updated: "2026-07-31T15:11:50.912Z"
locale: en
meta:
description: "Niche score 39/100 · £70K/yr market · 82K searches/yr · £7.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £70K/yr market · 82K searches/yr · £7.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Patchouli Essential Oil — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **patchouli essential oil**
**Skip it**
Prices mostly outside the sweet spot ($4.13–$11.27) — this niche doesn't clear our bar today.
Market size 18Growth 14Conversion 94Competition 22Returns 98Price range 0Avg price 20Brand share 45Review moat 23Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,876.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.23**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£70K**
£70K/yr · 82K searches
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.13–£11.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, patchouli essential oil is a £70K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patchouli essential oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£58K–£72K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**16%**
- nikura30% - MAYJAM19% - EVOKE OCCU14% - HIQILI8% - Mystic Moments6% - Naissance6% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -21.3% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/patchouli-essential-oil/trend)
## **Top patchouli essential oil search terms**
- **patchouli essential oil**44K/yr-16.8%10.8% conv. - **patchouli oil**21K/yr-30.2%7.1% conv. - **patchouli**17K/yr-20.3%2.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/patchouli-essential-oil/search-terms)
## **Top patchouli essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura Patchouli (Indonesian) Essential Oil 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Massage Skin | Vegan & UK Made**nikura**£5.83**4.5★42,940 rev](https://www.amazon.co.uk/dp/B01DW9YG5A) [2**MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep**MAYJAM**£5.92**4.3★15,267 rev](https://www.amazon.co.uk/dp/B0BQ412T1Q) [3**EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY**EVOKE OCCU**£10.51**4.4★1,619 rev](https://www.amazon.co.uk/dp/B09M84XTJZ) [4**Mystic Moments | Patchouli Essential Oil | 10ml**Mystic Moments**£4.38**4.4★4,349 rev](https://www.amazon.co.uk/dp/B00449J4UA) [5**Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers**Naissance**£4.54**4.5★713 rev](https://www.amazon.co.uk/dp/B004RGMMYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle**Essican Purelife**£4.14**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GPXS9LDB) [**Patchouli Essential Oil 100ml 100% Pure Patchouli Oil (Pogostemon cablin) for Aromatherapy Diffusers Massage Skin Hair & Soap-Making Amber Glass Bottle with Dropper**MUNUSNA**£10.11**2,633 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCBBQPC) [**HIQILI Patchouli Essential Oil for Diffuser Aromatherapy Skin&Hair Care**HIQILI**£5.41**1,681 rev3y ago](https://www.amazon.co.uk/dp/B08YL9NDCX) [**MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep**MAYJAM**£5.92**15,267 rev3y ago](https://www.amazon.co.uk/dp/B0BQ412T1Q) [**EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY**EVOKE OCCU**£10.51**1,619 rev3y ago](https://www.amazon.co.uk/dp/B09M84XTJZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle**Essican Purelife**£4.14**5.0★**▲ 371%**](https://www.amazon.co.uk/dp/B0GPXS9LDB) [**Gya Labs Patchouli Oil for Diffuser & Aromatherapy - Natural Patchouli Essential Oil for Skin - Patchouli Oil for Body Perfume & Candle Making - (10ml)**Gya Labs**£8.15**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B07568XRKS) [**Mystic Moments | Patchouli Essential Oil | 10ml**Mystic Moments**£4.38**4.4★**▲ 136%**](https://www.amazon.co.uk/dp/B00449J4UA) [**Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers**Naissance**£4.54**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B004RGMMYK) [**MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep**MAYJAM**£5.92**4.3★**— 6%**](https://www.amazon.co.uk/dp/B0BQ412T1Q)
**~~View all trending →~~**
## **What buyers say about patchouli essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Lasting smell”*
**Quality-Overall**17%
*“The oil is good quality”*
**Value For Money**12%
*“Great value”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ingredients-Overall**2%
*“Proper essential oil”*
**Strength**2%
*“This is the best one on the market if you like a strong patchouli”*
**Lubrication**2%
*“Great product, brought to make my own body oil”*
**Size-Overall**1%
*“As the bottle is a good size”*
**Ease Of Use**1%
*“Easy to use”*
**Durability**1%
*“Longevity is excellent”*
### **What buyers complain about **
**Smell**66%
*“Very strong smell”*
**Strength**11%
*“Not very strong as it should be”*
**Measurement/Reading Accuracy**4%
*“oddly the dropper / measuring tool was smashed to bits leaving me no way of precisely measuring my oil”*
**Dilute/Watery**3%
*“Appears diluted and not strong smell”*
**Color**2%
*“almost brown instead of the normal yellow colour”*
**Stale/Rotten/Spoiled**2%
*“Old”*
**Burnt/Roasted/Overbaked**2%
*“Smelt burnt”*
**Taste-Overall**1%
*“Absolutely foul”*
**Sour**1%
*“Sour chemical smell”*
**Ingredients-Overall**1%
*“Be wary of the autheticity of ingredients”*
### **Top return reasons **
**Smell**73%
**Size-Overall**12%
**Dilute/Watery**3%
**Quality-Overall**2%
**Leak-Proof**2%
**Oily/Greasy**2%
**Advertised Vs Actual Product**2%
**Ease Of Use**1%
**Thickness**1%
## **Common questions**
- **Is patchouli essential oil profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the patchouli essential oil niche?**
- 12 brands and 23 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in patchouli essential oil?**
- Top complaints mined from reviews: Smell, Strength, Measurement/Reading Accuracy. The return rate is 0.4%.
- **When does demand for patchouli essential oil peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the patchouli essential oil niche?**
- Listings span £4.13–£11.27; the average listing price is £7.23 (sweet spot $15–$100). The average incumbent carries 6,877 reviews — the moat a new listing must climb.
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