---
title: "Palmolive Shaving Cream — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/palmolive-shaving-cream"
last_updated: "2026-07-31T19:53:40.273Z"
locale: en
meta:
description: "Niche score 44/100 · £66K/yr market · 25K searches/yr · £10.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £66K/yr market · 25K searches/yr · £10.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Palmolive Shaving Cream — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **palmolive shaving cream**
**Skip it**
A concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 23Conversion 100Competition 6Returns 99Price range 42Avg price 39Brand share 67Review moat 86Quality gap 23
**Conversion**
**Incredible****24.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****274.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.49–£23.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.70**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£66K**
£66K/yr · 25K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, palmolive shaving cream is a £66K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **palmolive shaving cream market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£54K–£64K**
- units × avg price
- **Conversion rate**
- **24.6%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **29%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**65%**
Top 20: 65%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- --35% - Colgate35% - Ausomechoice10% - Hadco8% - FitZen8% - Palmolive3%
## **Demand**
Weekly Amazon search volume, last 51 weeks — -5.0% search growth over the last 90 days.
600400Spike '25Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/palmolive-shaving-cream/trend)
## **Top palmolive shaving cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£26K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)**--**£9.09**4.7★308 rev](https://www.amazon.co.uk/dp/B0CZVRFCY9) [2**Colgate Palmolive Shaving Cream (classic) Pack of 2**Colgate**£5.35**4.6★233 rev](https://www.amazon.co.uk/dp/B00PCKYVPS) [3**3 Pack - HadcoPalmolive Mens Shave Cream Bundle Set of 3x 100ml. Shaving Cream For Men.**Hadco**£9.48**4.5★299 rev](https://www.amazon.co.uk/dp/B0DG6C55BD) [4**Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3**FitZen**£8.08**4.8★28 rev](https://www.amazon.co.uk/dp/B0DRWFMBP7) [5**Palm-olive Classic Lather Shave Cream 100ml - Pack of 12**Ausomechoice**£23.40**4.7★23 rev](https://www.amazon.co.uk/dp/B0D29H9XLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3**FitZen**£8.08**28 rev1y ago](https://www.amazon.co.uk/dp/B0DRWFMBP7) [**3 Pack - HadcoPalmolive Mens Shave Cream Bundle Set of 3x 100ml. Shaving Cream For Men.**Hadco**£9.48**299 rev1y ago](https://www.amazon.co.uk/dp/B0DG6C55BD) [**Palm-olive Classic Lather Shave Cream 100ml - Pack of 12**Ausomechoice**£23.40**23 rev2y ago](https://www.amazon.co.uk/dp/B0D29H9XLW) [**Palm-olive Classic Lather Shave Cream 100ml - Pack of 6**Ausomechoice**£16.01**94 rev2y ago](https://www.amazon.co.uk/dp/B0D29KLT6P) [**4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)**--**£9.09**308 rev2y ago](https://www.amazon.co.uk/dp/B0CZVRFCY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Palmolive Shaving Cream (classic) Pack of 2**Colgate**£5.35**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B00PCKYVPS) [**Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3**FitZen**£8.08**4.8★**▲ 45%**](https://www.amazon.co.uk/dp/B0DRWFMBP7) [**Palm-olive Classic Lather Shave Cream 100ml - Pack of 12**Ausomechoice**£23.40**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B0D29H9XLW) [**4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)**--**£9.09**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0CZVRFCY9) [**Palm-olive Classic Lather Shave Cream 100ml - Pack of 6**Ausomechoice**£16.01**4.6★**▼ 15%**](https://www.amazon.co.uk/dp/B0D29KLT6P)
**~~View all trending →~~**
## **What buyers say about palmolive shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Very good quality”*
**Advertised Vs Actual Product**21%
*“As advertised”*
**Value For Money**18%
*“A reasonably priced item promptl;y delivered”*
**Lather**17%
*“Lovely soothing lather”*
**Soft Feel**6%
*“smooth stuff”*
**Suitability Dry Skin**3%
*“Best shaving cream i have used”*
**Ease Of Use**3%
*“Easy to travel with each tube only 100ml”*
**Efficiency**3%
*“Works well for its intended use”*
**Durability**3%
*“best item for me used it for years i recommend it”*
**Smell**1%
*“Lovely lather and pleasant scent”*
### **What buyers complain about **
**Lather**25%
*“It does not produce a lather, I have to continually wipe my hands and the razor has it is like having oily hands and razor, probably on the plus side it shaves the hair of my face”*
**Texture/Consistency-Overall**25%
*“not really cream more like a soap”*
**Thickness**13%
*“The shaving soap is thinner than it used to be”*
**Ease Of Use**13%
*“Difficult to find”*
### **Top return reasons **
**Leak-Proof**50%
**Functionality-Overall**17%
**Size-Overall**17%
**Value For Money**17%
## **Common questions**
- **Is palmolive shaving cream profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 7 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the palmolive shaving cream niche?**
- 5 brands and 36 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in palmolive shaving cream?**
- Top complaints mined from reviews: Lather, Texture/Consistency-Overall, Thickness. The return rate is 0.1%.
- **What does it cost to enter the palmolive shaving cream niche?**
- Listings span £3.49–£23.40; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.
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