---
title: "P5p — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/p5p"
last_updated: "2026-07-31T22:01:40.814Z"
locale: en
meta:
description: "Niche score 47/100 · £83K/yr market · 49K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £83K/yr market · 49K searches/yr · £13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "P5p — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **p5p**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 24Conversion 95Competition 13Returns 100Price range 74Avg price 64Brand share 28Review moat 86Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****281.09**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.22–£43.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.72**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£83K**
£83K/yr · 49K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, p5p is a £83K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **p5p market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **£82K–£110K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**8%**
- Best Naturals34% - Pure Encapsulations19% - Health4All17% - MetaSuperfoods14% - Vitamatic4% - OSAVI4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -2.7% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/p5p/trend)
## **Top p5p search terms**
- **p5p**28K/yr+11.5%12.5% conv. - **p5p vitamin b6**9K/yr-31.5%11.4% conv. - **b6 p5p**4K/yr-5.9%8.1% conv. - **vitamin b6 p5p**5K/yr-31.2%10.0% conv. - **p5p supplement**3K/yr+6.6%13.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/p5p/search-terms)
## **Top p5p products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Best Naturals P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg/Serving - 120 Tablets - an Active Form of Vitamin B6.**Best Naturals**£8.18**4.6★568 rev](https://www.amazon.co.uk/dp/B09RQ7NQ7M) [2**Pure Encapsulations P5P 50 - Activated Vitamin B6 - Pyridoxal-5-Phosphate Tiredness and Fatigue Supplement - 60 Capsules**Pure Encapsulations**£17.00**4.6★196 rev](https://www.amazon.co.uk/dp/B07ND4Z65J) [3**P5P 50mg (Pyridoxal 5 Phosphate) Vitamin B6 60 Capsules 2 Months Supply**Health4All**£7.33**4.4★135 rev](https://www.amazon.co.uk/dp/B07VHF4ZCM) [4**P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg per Capsule | 180 High Strength Capsules | 6 Months Supply - 1 A Day | Active Form of Vitamin B6 | Vegan | Non GMO| UK Company**MetaSuperfoods**£9.94**4.0★36 rev](https://www.amazon.co.uk/dp/B0F45DWR7X) [5**Vitamatic P5P 100 mg (Pyridoxal-5-Phosphate) Active Form of Vitamin B6 Energy & Nervous System Support Non-GMO Gluten-Free 240 Tablets**Vitamatic**£16.50**4.4★34 rev](https://www.amazon.co.uk/dp/B0F653V98D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg per Capsule | 180 High Strength Capsules | 6 Months Supply - 1 A Day | Active Form of Vitamin B6 | Vegan | Non GMO| UK Company**MetaSuperfoods**£9.94**36 rev3mo ago](https://www.amazon.co.uk/dp/B0F45DWR7X) [**Vitamatic P5P 100 mg (Pyridoxal-5-Phosphate) Active Form of Vitamin B6 Energy & Nervous System Support Non-GMO Gluten-Free 240 Tablets**Vitamatic**£16.50**34 rev1y ago](https://www.amazon.co.uk/dp/B0F653V98D) [**P5P 50mg (Pyridoxal 5 Phosphate) Vitamin B6 120 Capsules 4 Months Supply**Health4All**£11.18**135 rev2y ago](https://www.amazon.co.uk/dp/B0CNDVKXPV) [**Osavi Vitamin B6 P5P 30mg 60 Vegan Capsules | Active Coenzymatic Form of Pyridoxal5Phosphate | High Potency 18 mg Vitamin B6 per Capsule | Clean Label Vegan Friendly**OSAVI**£5.22**55 rev3y ago](https://www.amazon.co.uk/dp/B0BSQYKQMH) [**Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue**Nutravita**£6.21**646 rev3y ago](https://www.amazon.co.uk/dp/B0BHDWLYQK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue**Nutravita**£6.21**4.5★**▲ 77%**](https://www.amazon.co.uk/dp/B0BHDWLYQK) [**Vitamatic P5P 100 mg (Pyridoxal-5-Phosphate) Active Form of Vitamin B6 Energy & Nervous System Support Non-GMO Gluten-Free 240 Tablets**Vitamatic**£16.50**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0F653V98D) [**P5P 50mg (Pyridoxal 5 Phosphate) Vitamin B6 120 Capsules 4 Months Supply**Health4All**£11.18**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0CNDVKXPV) [**P5P 50mg (Pyridoxal 5 Phosphate) Vitamin B6 60 Capsules 2 Months Supply**Health4All**£7.33**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B07VHF4ZCM) [**P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg per Capsule | 180 High Strength Capsules | 6 Months Supply - 1 A Day | Active Form of Vitamin B6 | Vegan | Non GMO| UK Company**MetaSuperfoods**£9.94**4.0★**▲ 31%**](https://www.amazon.co.uk/dp/B0F45DWR7X)
**~~View all trending →~~**
## **What buyers say about p5p**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good quality easy to take”*
**Value For Money**17%
*“Value for money”*
**Hormonal Balance**9%
*“Great supplement if you wanna balance your prolactin”*
**Vitamin**5%
*“Top-quality supplement as expected from Pure Encapsulations”*
**Efficiency**4%
*“These are much more effective”*
**Regulates Digestion**4%
*“It helped a lot with my digestive problems combined with one more supplement”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Dosage**4%
*“Good and well dosed”*
**Ease Of Chewing/Swallowing**2%
*“easy to swallow”*
**Energy Level**2%
*“for me it helps gives me energy”*
### **What buyers complain about **
**Pain Relief-Overall**17%
*“These made be feel ill”*
**Dosage**15%
*“they claim it is 100mg dose”*
**Ease Of Use**13%
*“Your body cannot clear it out easily”*
**Stress/Anxiety**8%
*“Caused me anxiety”*
**Ingredients-Overall**8%
*“not listed as a ingredient”*
**Side Effects**8%
*“No effect noticed”*
**Muscle Pain Relief**4%
*“My legs used to swell up”*
**Value For Money**4%
*“Gone to expensive”*
**Bitter**3%
*“P5P is very bitter tasting”*
**Size-Overall**2%
*“The tablets are small”*
## **Common questions**
- **Is p5p profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the p5p niche?**
- 9 brands and 18 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in p5p?**
- Top complaints mined from reviews: Pain Relief-Overall, Dosage, Ease Of Use. The return rate is 0.1%.
- **When does demand for p5p peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the p5p niche?**
- Listings span £5.22–£43.34; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.
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