---
title: "Oxygen — £200K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/oxygen"
last_updated: "2026-07-31T22:00:02.509Z"
locale: en
meta:
description: "Niche score 49/100 · £200K/yr market · 219K searches/yr · £21.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £200K/yr market · 219K searches/yr · £21.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxygen — £200K/yr Amazon UK Niche (2026) - Flapen"
---
# **oxygen**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 23Conversion 52Competition 29Returns 96Price range 77Avg price 92Brand share 4Review moat 52Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.82–£42.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,424.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£200K**
£200K/yr · 219K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, oxygen is a £200K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxygen market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£173K–£216K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**6**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- ClearO254% - EVOLVE18% - ROKiT Oxygen15% - O2GO8% - The Oxygen Store4% - MUROCEA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/oxygen/trend)
## **Top oxygen search terms**
- **oxygen**82K/yr+0.7%4.1% conv. - **oxygen cylinder**84K/yr-15.2%4.7% conv. - **oxygen tank**9K/yr+30.7%1.9% conv. - **oxygen can**7K/yr+29.6%4.1% conv. - **portable oxygen**7K/yr-38.2%2.0% conv. - **oxygen canister**4K/yr+16.3%3.6% conv. - **oxygen tank and mask**5K/yr+5.4%2.4% conv. - **medical oxygen cylinders**4K/yr-26.3%3.7% conv. - **oxygen for medical use at home**3K/yr+113.6%2.8% conv. - **oxygen therapy**5K/yr-7.4%2.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/oxygen/search-terms)
## **Top oxygen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£40K30%£60K40%£80K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ClearO2 15L Oxygen Can with Mask and Tube | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Full Kit 15 l (Pack of 1))**ClearO2**£18.23**3.8★3,862 rev](https://www.amazon.co.uk/dp/B07NDFGJ72) [2**ClearO2 15L Oxygen Can with Inhaler Cap | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain**ClearO2**£16.64**4.0★2,025 rev](https://www.amazon.co.uk/dp/B07MJLY1WS) [3**EVOLVE 35-Litre Pure Oxygen Canister with Mask and Tube | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities | Designed by Firefighters | Made in Britain | Pack of 1**EVOLVE**£25.78**4.0★232 rev](https://www.amazon.co.uk/dp/B0CT5RWCR8) [4**ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities**ROKiT Oxygen**£8.43**3.7★117 rev](https://www.amazon.co.uk/dp/B0G44Z1CDS) [5**O2GO Portable Oxygen Canister with Integral Mask 99.5% Pure Breathing Oxygen Two 18-Litre Doses Total 36 litres Pack of 2 Lightweight Aluminium Made in the UK**O2GO**£21.92**3.7★105 rev](https://www.amazon.co.uk/dp/B0CNQ777DG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities**ROKiT Oxygen**£8.43**117 rev8mo ago](https://www.amazon.co.uk/dp/B0G44Z1CDS) [**ROKiT Oxygen 6L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities**ROKiT Oxygen**£6.82**117 rev8mo ago](https://www.amazon.co.uk/dp/B0GD1BLG7B) [**MUROCEA Oxygen Tank Backpack - Portable Cylinder Holder Bag Fits A B C D M2 ML6 M7 O2 Tank Carrier Pouch Accessories 600D Oxford (21Lx9W)**MUROCEA**£28.09**58 rev1y ago](https://www.amazon.co.uk/dp/B0CD7STTXT) [**The Oxygen Store Hi Boost Portable Oxygen Cans Pure Breathing Oxygen with Mask Tube Made in the UK 3 Pack 10L Cans Total 30L Capacity 0.5 Kilograms**The Oxygen Store**£24.33**69 rev1y ago](https://www.amazon.co.uk/dp/B0D1YHV5BC) [**O2GO Oxygen Can 18L with Mask Plus Tube 99.5% Pure Oxygen in Lightweight Portable Canister for Breathing 5-7 Minutes Flow Duration White Can 1 Can 1 Mask**O2GO**£16.23**117 rev2y ago](https://www.amazon.co.uk/dp/B0CTKVL1GR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ClearO2 10L Oxygen Can | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Replacement Can 10 l (Pack of 3))**ClearO2**£24.93**3.8★**▲ 214%**](https://www.amazon.co.uk/dp/B0GK9SXHCS) [**ROKiT Oxygen 6L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities**ROKiT Oxygen**£6.82**3.7★**▲ 211%**](https://www.amazon.co.uk/dp/B0GD1BLG7B) [**MUROCEA Oxygen Tank Backpack - Portable Cylinder Holder Bag Fits A B C D M2 ML6 M7 O2 Tank Carrier Pouch Accessories 600D Oxford (21Lx9W)**MUROCEA**£28.09**4.1★**▲ 153%**](https://www.amazon.co.uk/dp/B0CD7STTXT) [**ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities**ROKiT Oxygen**£8.43**3.7★**▲ 68%**](https://www.amazon.co.uk/dp/B0G44Z1CDS) [**EVOLVE 22-Litre Pure Oxygen Canister with Breathing Cup | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities | Designed by Firefighters | Made in Britain | Pack of 2**EVOLVE**£30.36**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B0CT5RMRZT)
**~~View all trending →~~**
## **What buyers say about oxygen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breathability**14%
*“I found it most efficient to release the oxygen as I breathed in”*
**Ease Of Use**13%
*“Easy to use”*
**Value For Money**12%
*“Well worth it”*
**Quality-Overall**12%
*“the build quality feels solid”*
**Weight Light**6%
*“This portable oxygen can is lightweight”*
**Portability**5%
*“compact and easy to carry”*
**Storage Capacity**3%
*“The container is heavy duty so its easy to store in any cool dry place”*
**Advertised Vs Actual Product**3%
*“Received as described”*
**Stress/Anxiety**2%
*“fatigue very useful”*
**Strength**2%
*“nothing is flimsy”*
### **What buyers complain about **
**Breathability**15%
*“Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in”*
**Durability**9%
*“These Cans didn't last a week Something WRONG there”*
**Functionality-Overall**8%
*“can't use either cans”*
**Quality-Overall**8%
*“Expensive Rubbish”*
**Value For Money**8%
*“Not worth the money”*
**Compression**5%
*“compressed air in this canister”*
**Natural Resource Wastage**3%
*“Absolute waste of money - no noticeable benefit at all”*
**Energy Level**3%
*“in my experience it doesn't give you a boost”*
**Design-Overall**3%
*“very bad design”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Functionality-Overall**52%
**Certifications**7%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Breathability**5%
**Leak-Proof**4%
**Joint Pain**3%
**Quality-Overall**3%
**Durability**2%
**Touch/Button Controls**2%
## **Common questions**
- **Is oxygen profitable to sell on Amazon United Kingdom?**
- The niche generates £200K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oxygen niche?**
- 6 brands and 6 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in oxygen?**
- Top complaints mined from reviews: Breathability, Durability, Functionality-Overall. The return rate is 0.9%.
- **When does demand for oxygen peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the oxygen niche?**
- Listings span £6.82–£42.81; the average listing price is £21.61 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.
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