---
title: "Orange Candles — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/orange-candles"
last_updated: "2026-07-31T13:13:55.513Z"
locale: en
meta:
description: "Niche score 47/100 · £20K/yr market · 65K searches/yr · £8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £20K/yr market · 65K searches/yr · £8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Candles — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **orange candles**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 11Conversion 46Competition 67Returns 95Price range 17Avg price 24Brand share 70Review moat 62Quality gap 78
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,031.65**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.55**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.86–£17.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£20K**
£20K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, orange candles is a £20K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£34K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**33%**
- Spaas28% - TTRWIN10% - CANDWAX8% - Spirit of Equinox8% - Wax Lyrical7% - Bolosa4%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -27.5% search growth over the last 90 days.
2K1KNov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/orange-candles/trend)
## **Top orange candles search terms**
- **orange candles**33K/yr-25.6%3.6% conv. - **orange candle**18K/yr-20.2%2.6% conv. - **orange pillar candles**7K/yr-41.5%3.2% conv. - **orange scented candles**4K/yr-43.7%4.1% conv. - **orange candlesticks**4K/yr-39.2%2.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/orange-candles/search-terms)
## **Top orange candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8138%£2K12%£2K16%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spaas Rustic Pillar Candle 70/70 mm 25h Orange**Spaas**£1.86**4.4★1,735 rev](https://www.amazon.co.uk/dp/B091DQ2JYT) [2**TTRWIN Orange Scented Candle Refreshing Aromatherapy Home Scented Natural Soy Wax Candles with Long Clean Burning Gift Surprise for Yoga SPA Christmas Birthday Mothers Day**TTRWIN**£8.91**4.2★322 rev](https://www.amazon.co.uk/dp/B0BWLS34VK) [3**Magic Spell Candles - Confidence - Pack of 12 FI_15628**Spirit of Equinox**£4.29**4.2★179 rev](https://www.amazon.co.uk/dp/B07N6LVL4K) [4**Wax Lyrical Mediterranean Orange Small Candle Up to 35hrs**Wax Lyrical**£4.51**4.0★366 rev](https://www.amazon.co.uk/dp/B0843B5FGX) [5**Spaas Rustic Pillar Candle 100/130 mm 95h Orange**Spaas**£5.66**4.3★337 rev](https://www.amazon.co.uk/dp/B091DS92Y2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20 Pack Orange Scented Tealight Candles About 5-Hour Burn Time Plant Wax Coloured Candles Gift Set Small Candles Multipack for Home Decor Gifts for Christmas Birthday**ugbem**£7.58**37 rev3mo ago](https://www.amazon.co.uk/dp/B0GQ3CBT4L) [**10 Long Tapered Candles Pack of 4 Twisted Orange Candles Non Drip Non Scented Spiral Coloured Candle for Candlesticks Table Dinner Christmas Halloween Home Decor**Bolosa**£6.96**23 rev11mo ago](https://www.amazon.co.uk/dp/B0FKGWVXSG) [**Tapered Dinner Candles 10 Gradient Candle Sticks Non Drip Odourless 7 Hour Burn Time for Wedding Halloween Christmas Home Birthday Party Decor 4Pcs (Orange Tapered Candles)**Alederways**£6.92**8 rev1y ago](https://www.amazon.co.uk/dp/B0F4JQKRFQ) [**Party Dinner Candles Colour Gradient Twisted Spiral Candle Sticks Long 6 Hour Burn Time Non Scented Smokeless for Candlesticks Table Dinner Birthday Home Party Decor 4Pcs (Orange Gradient Candles)**VReder**£7.52**14 rev1y ago](https://www.amazon.co.uk/dp/B0DYP27B54) [**Raajsee Unscented Mini Taper Orange Candles Pack of 20 | 5 Inches (H) Dinner Candle Sticks| Smokeless and Dripless| Paraffin Wax with Cotton Wicks | Long Burning Time.**raajsee**£8.22**817 rev1y ago](https://www.amazon.co.uk/dp/B0DQDMB25J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20 Pack Orange Scented Tealight Candles About 5-Hour Burn Time Plant Wax Coloured Candles Gift Set Small Candles Multipack for Home Decor Gifts for Christmas Birthday**ugbem**£7.58**4.4★**▲ 711%**](https://www.amazon.co.uk/dp/B0GQ3CBT4L) [**Raajsee Unscented Mini Taper Orange Candles Pack of 20 | 5 Inches (H) Dinner Candle Sticks| Smokeless and Dripless| Paraffin Wax with Cotton Wicks | Long Burning Time.**raajsee**£8.22**4.3★**▲ 356%**](https://www.amazon.co.uk/dp/B0DQDMB25J) [**3 Pack Orange Flickering Flameless Candles Black Wick LED Candles with Fairy Lights Heat Resistant Reusable Plastic Remote Control 7.5cm D 10/12.5/15cm Indoor Outdoor Wedding Party Festival Decor**Da by**£11.78**4.5★**▲ 248%**](https://www.amazon.co.uk/dp/B0BW7GRCQK) [**Collumino Set of 3 Solid Colour Pillar Candles for Church ~ Wedding ~ Dinner ~ Party ~ Christmas ~ Table ~ Gift (Orange)**Collumino**£10.90**3.7★**▲ 173%**](https://www.amazon.co.uk/dp/B074WM57HV) [**10 Long Tapered Candles Pack of 4 Twisted Orange Candles Non Drip Non Scented Spiral Coloured Candle for Candlesticks Table Dinner Christmas Halloween Home Decor**Bolosa**£6.96**4.0★**▲ 152%**](https://www.amazon.co.uk/dp/B0FKGWVXSG)
**~~View all trending →~~**
## **What buyers say about orange candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**22%
*“Nice glow”*
**Smell**21%
*“Really nice and beautifully scented candle, BUT”*
**Color**11%
*“Beautiful color”*
**Value For Money**8%
*“Great value for money”*
**Gifting Purpose**7%
*“A Gift”*
**Quality-Overall**6%
*“Decent Quality”*
**Durability**3%
*“Burns for a really long time and evenly”*
**Auto Sleep/Wake Feature**3%
*“the automatic on/off function is very useful”*
**Advertised Vs Actual Product**3%
*“Met all my expectations”*
**Design-Overall**3%
*“That said for visual it is very pretty”*
### **What buyers complain about **
**Smell**46%
*“No scent”*
**Durability**12%
*“glass broke in half from own heat”*
**Quality-Overall**8%
*“Not great not terrible”*
**Ease Of Use**4%
*“Feel rather hard done by”*
**Color**4%
*“The glass jar isn't very orange in colour”*
**Value For Money**3%
*“Looks expensive”*
### **Top return reasons **
**Color**41%
**Size-Overall**19%
**Material Quality**8%
**Defective Material/Parts**8%
**Smell**7%
**Quality-Overall**6%
**Remote Control**2%
**Flammable**1%
**Gifting Purpose**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is orange candles profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the orange candles niche?**
- 24 brands and 66 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in orange candles?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.9%.
- **What does it cost to enter the orange candles niche?**
- Listings span £1.86–£17.64; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.
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