---
title: "Oral B Whitening Strips — £349K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/oral-b-whitening-strips"
last_updated: "2026-07-31T14:28:38.218Z"
locale: en
meta:
description: "Niche score 45/100 · £349K/yr market · 245K searches/yr · £13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £349K/yr market · 245K searches/yr · £13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oral B Whitening Strips — £349K/yr Amazon UK Niche (2026) - Flapen"
---
# **oral b whitening strips**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 4Conversion 90Competition 8Returns 99Price range 44Avg price 60Brand share 0Review moat 22Quality gap 97
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.21**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£349K**
£349K/yr · 245K searches
**Price range**
**Okay****£8.63–£19.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****9,621.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-42.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, oral b whitening strips is a £349K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oral b whitening strips market data**
- **Units sold / yr**
- **20K–25K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£264K–£330K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- SMILEKIT46% - HISMILE44% - Pdoo5% - Whites Beaconsfield3% - DrDent2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/oral-b-whitening-strips/trend)
## **Top oral b whitening strips search terms**
- **hismile teeth whitening strips**97K/yr-46.6%7.9% conv. - **hi smile teeth whitening strips**55K/yr-46.1%7.1% conv. - **hismile whitening strips**27K/yr-35.8%5.5% conv. - **teeth whitening strips hismile**6K/yr+13.9%8.1% conv. - **hi smile whitening strips**7K/yr-0.3%7.1% conv. - **hismile strips**4K/yr+13.3%7.7% conv. - **his smile teeth whitening strips**7K/yr-54.3%4.6% conv. - **v34 whitening strips**17K/yr-72.5%4.2% conv. - **hismile v34 whitening strips**5K/yr-45.5%5.5% conv. - **hi smile strips**2K/yr-14.8%5.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/oral-b-whitening-strips/search-terms)
## **Top oral b whitening strips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£35K20%£70K30%£105K40%£140K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple V34 Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction**HISMILE**£16.54**3.6★2,698 rev](https://www.amazon.co.uk/dp/B0F42ZTSZZ) [2**SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)**SMILEKIT**£13.81**3.6★102 rev](https://www.amazon.co.uk/dp/B0FZ45PF3J) [3**Hismile v34 Colour Corrector Tooth Stain Removal Purple Toothpaste Hismile V34 Tooth Colour Corrector**HISMILE**£8.80**3.4★72,358 rev](https://www.amazon.co.uk/dp/B09LH36816) [4**SmileKit Pap+ Teeth Whitening Strips | Teeth Whitening Kit | Teeth Whitening Strip | Teeth Whiteners | Teeth Whitening Powder Alternative | UK Supplier | Pack of 28 Strips 14 Treatments**SMILEKIT**£12.37**3.7★133 rev](https://www.amazon.co.uk/dp/B0C41278ZS) [5**SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (14 Count)**SMILEKIT**£8.63**3.6★102 rev](https://www.amazon.co.uk/dp/B0GSWC1HPN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips**DrDent**£19.94**4,701 rev2mo ago](https://www.amazon.co.uk/dp/B0H1WH53QY) [**Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor**Pdoo**£12.19**72 rev4mo ago](https://www.amazon.co.uk/dp/B0GJZBR7D4) [**Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal**Pdoo**£17.54**4,347 rev4mo ago](https://www.amazon.co.uk/dp/B0GSTRD8K1) [**Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple V34 Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction**HISMILE**£16.54**2,698 rev1y ago](https://www.amazon.co.uk/dp/B0F42ZTSZZ) [**SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)**SMILEKIT**£13.81**102 rev3y ago](https://www.amazon.co.uk/dp/B0FZ45PF3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal**Pdoo**£17.54**4.5★**▲ 965%**](https://www.amazon.co.uk/dp/B0GSTRD8K1) [**Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor**Pdoo**£12.19**3.8★**▲ 960%**](https://www.amazon.co.uk/dp/B0GJZBR7D4) [**DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips**DrDent**£19.94**4.1★**▲ 927%**](https://www.amazon.co.uk/dp/B0H1WH53QY) [**SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (14 Count)**SMILEKIT**£8.63**3.6★**▲ 711%**](https://www.amazon.co.uk/dp/B0GSWC1HPN) [**SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)**SMILEKIT**£13.81**3.6★**▲ 319%**](https://www.amazon.co.uk/dp/B0FZ45PF3J)
**~~View all trending →~~**
## **What buyers say about oral b whitening strips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**28%
*“whitening your teeth”*
**Quality-Overall**20%
*“Excellent product, so happy with the results”*
**Ease Of Use**9%
*“Ease of use”*
**Value For Money**8%
*“They are affordable”*
**Efficiency**5%
*“WORKS WELL”*
**Taste-Overall**3%
*“No nasty taste”*
**Ease Of Application**3%
*“Works perfectly and not too hard to apply”*
**Adhesion/Stickiness**3%
*“good stickiness”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Tooth Sensitivity**3%
*“It perfect for sensitive teeth”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Not very effective”*
**Tooth Brightening**8%
*“Did not whiten”*
**Adhesion/Stickiness**5%
*“Very sticky”*
**Ease Of Use**5%
*“awful to use”*
**Color**5%
*“It is not super white yet”*
**Value For Money**4%
*“it became quite expensive”*
**Oral Hygiene**4%
*“My teeth were bad”*
**Tooth Sensitivity**4%
*“I was also worried about sensitivity because my teeth can be quite sensitive”*
**Color Fading/Discoloration**3%
*“I didnt realise how discoloured my teeth were until I used these”*
**Quality-Overall**3%
*“really poor quality”*
### **Top return reasons **
**Functionality-Overall**29%
**Tooth Brightening**13%
**Tooth Sensitivity**12%
**Adhesion/Stickiness**7%
**Advertised Vs Actual Product**4%
**Taste-Overall**3%
**Quality-Overall**3%
**Value For Money**3%
**Ease Of Use**3%
**Certifications**2%
## **Common questions**
- **Is oral b whitening strips profitable to sell on Amazon United Kingdom?**
- The niche generates £349K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the oral b whitening strips niche?**
- 5 brands and 11 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oral b whitening strips?**
- Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Adhesion/Stickiness. The return rate is 0.1%.
- **When does demand for oral b whitening strips peak?**
- Demand peaks in Feb–Mar–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the oral b whitening strips niche?**
- Listings span £8.63–£19.94; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 9,621 reviews — the moat a new listing must climb.
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