---
title: "Trend — oral b toothbrush head - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/oral-b-toothbrush-head/trend"
last_updated: "2026-07-31T14:41:49.699Z"
locale: en
meta:
  description: "Niche score 52/100 · £10.4M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £10.4M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — oral b toothbrush head - Flapen"
---

# **oral b toothbrush head**

**Worth a look**

Shows a $10.4M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 100Growth 21Conversion 99Competition 33Returns 98Price range 39Avg price 52Brand share 5Review moat 20Quality gap 30

**Market size**

**Incredible****£10.4M**

£10.4M/yr · 4.4M searches

**Conversion**

**Incredible****19.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£12.26**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.72–£20.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,900.29**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand