---
title: "Oral B Kids Toothpaste — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/oral-b-kids-toothpaste"
last_updated: "2026-07-31T16:27:45.694Z"
locale: en
meta:
description: "Niche score 36/100 · £92K/yr market · 90K searches/yr · £4.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £92K/yr market · 90K searches/yr · £4.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oral B Kids Toothpaste — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **oral b kids toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 100Competition 18Returns 100Price range 0Avg price 14Brand share 0Review moat 80Quality gap 20
**Conversion**
**Incredible****20.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****399.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£92K**
£92K/yr · 90K searches
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.27–£14.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oral b kids toothpaste is a £92K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oral b kids toothpaste market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£123K–£147K**
- units × avg price
- **Conversion rate**
- **20.8%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Aquafresh36% - Colgate32% - SENSODYNE PRONAMEL27% - Sensodyne3% - Be Your Priority2%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -4.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26Prime Day '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/oral-b-kids-toothpaste/trend)
## **Top oral b kids toothpaste search terms**
- **aquafresh advance 9-12 kids toothpaste**15K/yr-15.7%22.5% conv. - **colgate kids toothpaste**12K/yr+5.2%14.0% conv. - **kids toothpaste 9-12**8K/yr-3.4%20.3% conv. - **sensodyne kids**8K/yr-17.4%17.3% conv. - **kids sensodyne toothpaste**6K/yr+14.4%22.7% conv. - **sensodyne kids toothpaste 6-12**6K/yr+23.6%21.6% conv. - **colgate kids**5K/yr+0.4%15.2% conv. - **big teeth toothpaste 6-8**5K/yr+0.5%36.5% conv. - **sensodyne toothpaste kids**6K/yr-9.5%14.7% conv. - **kids colgate toothpaste**4K/yr+8.4%19.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/oral-b-kids-toothpaste/search-terms)
## **Top oral b kids toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.**SENSODYNE PRONAMEL**£1.62**4.7★736 rev](https://www.amazon.co.uk/dp/B0DTZ1JB4N) [2**Aquafresh Advance 9-12 Kids Toothpaste for Grown-up Kids Lasting Protection for New Permanent Teeth 75ml**Aquafresh**£1.38**4.7★333 rev](https://www.amazon.co.uk/dp/B079J4LBMT) [3**Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml**Aquafresh**£1.27**4.7★743 rev](https://www.amazon.co.uk/dp/B01N1GQ777) [4**Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces**Colgate**£1.61**4.7★262 rev](https://www.amazon.co.uk/dp/B0F4DXWTM4) [5**Colgate Total Kids Toothpaste 7-12 Years 50ml (Pack of 4)**Colgate**£6.28**4.7★262 rev](https://www.amazon.co.uk/dp/B0F39DGF8P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces**Colgate**£1.61**262 rev1y ago](https://www.amazon.co.uk/dp/B0F4DXWTM4) [**SENSODYNE PRONAMEL Kids 2-6 g Toothpaste 50 ml for Children from 2 to 6 Years Old Protects Teeth from Cavities Strawberry Flavored Pack of 3**Sensodyne**£13.03**7 rev1y ago](https://www.amazon.co.uk/dp/B0F1YG3BYB) [**Colgate Total Kids Toothpaste 7-12 Years 50ml (Pack of 4)**Colgate**£6.28**262 rev1y ago](https://www.amazon.co.uk/dp/B0F39DGF8P) [**Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.**SENSODYNE PRONAMEL**£1.62**736 rev1y ago](https://www.amazon.co.uk/dp/B0DTZ1JB4N) [**Colgate Kids Toothpaste 6+ Years 50ml (Pack of 4)**Colgate**£4.18**188 rev1y ago](https://www.amazon.co.uk/dp/B0DP36WZYM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser Mild Mint Junior 6+ Toothpaste 2 x 50 ml**Colgate**£6.14**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B01D1XXWXO) [**COLGATE Toothpaste Smiles 6+ Years - 50m**Colgate**£3.20**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B01KZG4R6Q) [**Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces**Colgate**£1.61**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B0F4DXWTM4) [**Aquafresh Advance 9-12 Kids Toothpaste for Grown-up Kids Lasting Protection for New Permanent Teeth 75ml**Aquafresh**£1.38**4.7★**▲ 16%**](https://www.amazon.co.uk/dp/B079J4LBMT) [**Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml**Aquafresh**£1.27**4.7★**— 4%**](https://www.amazon.co.uk/dp/B01N1GQ777)
**~~View all trending →~~**
## **What buyers say about oral b kids toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**24%
*“Cleans teeth well”*
**Taste-Overall**16%
*“Has a great taste and foams well”*
**Value For Money**15%
*“Good value”*
**Flavor**6%
*“Great flavour”*
**Tooth Sensitivity**5%
*“Excellent product, really helped improve the sensitivity on my sons teeth”*
**Quality-Overall**5%
*“No complaints from the little ones”*
**Smell**4%
*“Good quality, nice amount of mint scent it's not too strong works well”*
**Size-Overall**3%
*“Good size”*
**Advertised Vs Actual Product**3%
*“Does what its meant”*
**Sweetness**2%
*“Very sweet”*
### **What buyers complain about **
**Size-Overall**13%
*“small”*
**Oral Hygiene**8%
*“My kid is so picky with toothpaste doesnt like mint”*
**Flavor**8%
*“It probably has the mildest mint flavour which is not too spicy for my 8 year old”*
**Taste-Overall**7%
*“She hates the taste of ordinary 3+ kids toothpaste”*
**Advertised Vs Actual Product**6%
*“WARNING - Misleading information about the flouride content”*
**Stain Resistance**6%
*“Stains clothing if spilt”*
**Sweetness**6%
*“Too sweet”*
**Value For Money**5%
*“its more expensive”*
**Color**4%
*“or I don't like the colour”*
**Ease Of Use**3%
*“I cannot use it”*
### **Top return reasons **
**Flavor**41%
**Taste-Overall**14%
**Value For Money**9%
**Leak-Proof**9%
**Age Suitability**9%
**Size-Overall**9%
**Tooth Sensitivity**5%
**Quality-Overall**5%
## **Common questions**
- **Is oral b kids toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 12 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the oral b kids toothpaste niche?**
- 5 brands and 60 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oral b kids toothpaste?**
- Top complaints mined from reviews: Size-Overall, Oral Hygiene, Flavor. The return rate is 0.1%.
- **When does demand for oral b kids toothpaste peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the oral b kids toothpaste niche?**
- Listings span £1.27–£14.99; the average listing price is £4.90 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.
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