---
title: "Search terms — oral b junior electric toothbrush - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/oral-b-junior-electric-toothbrush/search-terms"
last_updated: "2026-07-31T14:26:14.354Z"
locale: en
meta:
  description: "Niche score 53/100 · £227K/yr market · 135K searches/yr · £25.56 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £227K/yr market · 135K searches/yr · £25.56 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — oral b junior electric toothbrush - Flapen"
---

# **oral b junior electric toothbrush**

**Worth a look**

Shows a sweet-spot price point ($25.56 avg), but soft demand (-21.1% this quarter) keeps it on the watch list.

Market size 43Growth 14Conversion 72Competition 49Returns 89Price range 80Avg price 95Brand share 37Review moat 27Quality gap 72

**Avg price**

**Incredible****£25.56**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£2.07–£71.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£227K**

£227K/yr · 135K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,826.86**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch