---
title: "Omeprazole — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/omeprazole"
last_updated: "2026-07-31T16:42:51.042Z"
locale: en
meta:
description: "Niche score 48/100 · £1.3M/yr market · 801K searches/yr · £7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £1.3M/yr market · 801K searches/yr · £7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Omeprazole — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **omeprazole**
**Skip it**
Prices mostly outside the sweet spot ($2.50–$16.75) — this niche doesn't clear our bar today.
Market size 83Growth 17Conversion 100Competition 27Returns 100Price range 12Avg price 21Brand share 36Review moat 40Quality gap 18
**Conversion**
**Incredible****21.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.3M**
£1.3M/yr · 801K searches
**Review moat**
**Okay****2,540.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.50–£16.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, omeprazole is a £1.3M/yr Amazon United Kingdom market (801K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **omeprazole market data**
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£1.1M–£1.5M**
- units × avg price
- **Conversion rate**
- **21.7%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**112**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- Nexium40% - Pharmafitness13% - Pyrocalm Control12% - Generic9% - BIOVITA9% - ANCIENT CARE CREATING HEALTHIER LIVES8% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
18K13KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/omeprazole/trend)
## **Top omeprazole search terms**
- **omeprazole**170K/yr-8.6%18.7% conv. - **nexium**131K/yr-25.2%29.7% conv. - **omeprazole 20mg capsules**76K/yr-12.6%17.2% conv. - **heartburn tablets**70K/yr-8.3%14.8% conv. - **acid reflux tablets**76K/yr-24.0%12.2% conv. - **esomeprazole**57K/yr-12.9%19.4% conv. - **nexium control 40mg tablets 28 tablets**40K/yr-21.8%23.9% conv. - **famotidine**19K/yr+2.4%0.7% conv. - **nexium control 20mg tablets 28 tablets**24K/yr-29.8%22.6% conv. - **lansoprazole**21K/yr-4.2%6.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/omeprazole/search-terms)
## **Top omeprazole products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£129K20%£257K30%£386K40%£515K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nexium Control Heartburn & Indigestion Tablets for Acid Reflux Relief Gastro-Resistant Esomeprazole Tablets 20mg 14 Count**Nexium**£7.67**4.7★11,688 rev](https://www.amazon.co.uk/dp/B00MA5RMIQ) [2**Nexium Control Heartburn & Indigestion Capsules for Acid Reflux Relief Gastro-Resistant Esomeprazole capsules 20mg 14 Count**Nexium**£8.54**4.6★5,513 rev](https://www.amazon.co.uk/dp/B077B1CJ8P) [3**Esomeprazole 20mg Heartburn & Acid Reflux Control - Fast-Acting - Delayed-Release Capsules - Reduces Stomach Acid x14 Capsules with Medication Reminder Card PharmaFitness**Pharmafitness**£6.60**4.7★307 rev](https://www.amazon.co.uk/dp/B0F7YZRPMM) [4**Pyrocalm Control 20mg Gastro-Resistant Tablets 1 Pack of 14 Tablets**Pyrocalm Control**£7.84**4.6★2,585 rev](https://www.amazon.co.uk/dp/B089KBGLTZ) [5**Esomeprazole 20mg Heartburn & Acid Reflux Control 14 Capsules - 24 Hour Relief with Pill Box**BIOVITA**£7.44**4.7★904 rev](https://www.amazon.co.uk/dp/B0DKJQ467T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perrigo Esomeprazole 20mg Heartburn & Acid Reflux Control Capsules 14 Count**JAMBO SUPPLIES**£7.21**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDY6QQZ) [**Esomeprazole 20mg Heartburn & Acid Reflux Control - Fast-Acting - Delayed-Release Capsules - Reduces Stomach Acid x14 Capsules with Medication Reminder Card PharmaFitness**Pharmafitness**£6.60**307 rev1y ago](https://www.amazon.co.uk/dp/B0F7YZRPMM) [**Esomeprazole 20mg Heartburn & Acid Reflux Control 24-Hour Acid Reducer for Indigestion & Heartburn Fast-Acting Delayed-Release Capsules Reduces Stomach Acid 14 Count**Generic**£6.06**26 rev1y ago](https://www.amazon.co.uk/dp/B0GRW4G62H) [**Esomeprazole 20mg Heartburn & Acid Reflux Control 24-Hour Acid Reducer for Indigestion & Heartburn Fast-Acting Delayed-Release Capsules Reduces Stomach Acid 14 Count**Generic**£7.60**112 rev1y ago](https://www.amazon.co.uk/dp/B0FP2R7HT1) [**Esomeprazole 20mg Heartburn & Acid Reflux Control 14 Capsules - 24 Hour Relief with Pill Box**BIOVITA**£7.44**904 rev1y ago](https://www.amazon.co.uk/dp/B0DKJQ467T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Perrigo Esomeprazole 20mg Heartburn & Acid Reflux Control Capsules 14 Count**JAMBO SUPPLIES**£7.21**5.0★**▲ 303%**](https://www.amazon.co.uk/dp/B0GWDY6QQZ) [**Esomeprazole 20mg Heartburn & Acid Reflux Control 24-Hour Acid Reducer for Indigestion & Heartburn Fast-Acting Delayed-Release Capsules Reduces Stomach Acid 14 Count**Generic**£6.06**4.9★**▲ 290%**](https://www.amazon.co.uk/dp/B0GRW4G62H) [**Nexiumm Control Heartburn and Acid Reflux Relief Tablets 28 Count (14 x 2)**Generic**£16.75**5.0★**▲ 40%**](https://www.amazon.co.uk/dp/B0GFDMWHPP) [**Bisodol Indigestion Relief Tablets Peppermint 1 Pack of 60 Tablets**Bisodol**£2.50**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B0BNVJRRBL) [**Rennie Peppermint Flavour Antacid Heartburn and Indigestion Chewable Tablets 1 Pack of 96 Tablets - Gets to Work in 60 Seconds for Fast and Effective Heartburn Relief**Rennie**£5.65**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B0D2Z5YZLD)
**~~View all trending →~~**
## **What buyers say about omeprazole**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Fair price”*
**Quality-Overall**13%
*“Nice effective product”*
**Heart Health**11%
*“Excellent for heart burn works quickly”*
**Advertised Vs Actual Product**10%
*“Goods as advertised”*
**Regulates Digestion**8%
*“Helps to relieve acid reflux”*
**Efficiency**6%
*“Just as effective as Nexium”*
**Acid Regulator/Stomach Ache Relief**4%
*“Effective acid reflux remedy”*
**Ease Of Use**3%
*“Easy to use”*
**Taste-Overall**3%
*“This is a regular in our house good price easyto take taste minty work almost instantly”*
**Side Effects**2%
*“less price long effects”*
### **What buyers complain about **
**Value For Money**16%
*“Quite expensive”*
**Functionality-Overall**8%
*“Not effective enough”*
**Taste-Overall**7%
*“Bit of an odd tase with the peppermint”*
**Heart Health**5%
*“still had heartburn when drinking a few beers”*
**Regulates Digestion**4%
*“I was struggling as my acid reflux was making me feel too sick to eat”*
**Advertised Vs Actual Product**3%
*“Not obvious from description”*
**Acid Regulator/Stomach Ache Relief**3%
*“I suffer occasionally from excess acid”*
**Water Resistance**3%
*“item was left out in the rain every thing was soaked unable to use”*
**Durability**3%
*“Give them a break now and again”*
**Side Effects**3%
*“I imagine there might be long term effects over prolonged use”*
## **Common questions**
- **Is omeprazole profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the omeprazole niche?**
- 10 brands and 112 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in omeprazole?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for omeprazole peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the omeprazole niche?**
- Listings span £2.50–£16.75; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 2,540 reviews — the moat a new listing must climb.
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