---
title: "Oil Pulling — £260K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/oil-pulling"
last_updated: "2026-07-31T14:35:55.965Z"
locale: en
meta:
description: "Niche score 45/100 · £260K/yr market · 309K searches/yr · £9.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £260K/yr market · 309K searches/yr · £9.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Pulling — £260K/yr Amazon UK Niche (2026) - Flapen"
---
# **oil pulling**
**Skip it**
Soft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 6Conversion 84Competition 22Returns 100Price range 9Avg price 25Brand share 30Review moat 20Quality gap 94
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£260K**
£260K/yr · 309K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.03**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****12,384.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£3.08–£16.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-38.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oil pulling is a £260K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil pulling market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£271K–£361K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **22.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**7%**
- Handcraft Blends30% - GuruNanda24% - WANFAER19% - infrestyle7% - Monara7% - Whites Beaconsfield6% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.0% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/oil-pulling/trend)
## **Top oil pulling search terms**
- **oil pulling**76K/yr-37.0%7.3% conv. - **coconut oil for teeth pulling**39K/yr-46.0%7.9% conv. - **oil pulling coconut oil**31K/yr-34.3%7.8% conv. - **pulling oil for teeth & gums**20K/yr-28.7%8.1% conv. - **pulling oil**17K/yr-25.0%9.8% conv. - **coconut oil pulling**13K/yr-22.3%6.6% conv. - **coconut pulling oil for teeth**15K/yr-37.5%9.6% conv. - **oil pulling mouthwash**13K/yr-35.7%4.6% conv. - **holy mouthwash**4K/yr+97.5%1.7% conv. - **coconut oil pulling for teeth**8K/yr-10.1%7.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/oil-pulling/search-terms)
## **Top oil pulling products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Coconut Oil Pulling for Teeth and Gums with Peppermint Oil - Organic Coconut Oil Pulling Oil Mouthwash for Fresh Breath Oral Health and Cleaner Teeth and Gums - 236 ml**Handcraft Blends**£8.00**4.4★38,970 rev](https://www.amazon.co.uk/dp/B0DG945JBL) [2**Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)**WANFAER**£7.70**3.9★288 rev](https://www.amazon.co.uk/dp/B0F4N16N6C) [3**GuruNanda CocoMint Oil Pulling Mouthwash for Complete Oral Hygiene 7 Essential Oils & Vitamins for Happy Teeth & Gums & Fresh Breath with Toothbrush & Tongue Scraper Alcohol-Free 237 ml**GuruNanda**£9.71**4.2★39,814 rev](https://www.amazon.co.uk/dp/B0BVFXGMLW) [4**GuruNanda Starter Pulling Oil Mouthwash for Natural Teeth Whitening Coconut and Peppermint Oil for Fresh Breath & Happy Gums with Toothbrush & Tongue Scraper Alcohol-Free 237 ml**GuruNanda**£12.29**4.3★18,062 rev](https://www.amazon.co.uk/dp/B0B7S539BD) [5**Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included**infrestyle**£8.33**3.9★46 rev](https://www.amazon.co.uk/dp/B0FX2XDD1Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash**Whites Beaconsfield**£12.85**51 rev5mo ago](https://www.amazon.co.uk/dp/B0GLHSKGG7) [**Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)**XIAGER**£6.44**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQWN76Z) [**Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included**infrestyle**£8.33**46 rev9mo ago](https://www.amazon.co.uk/dp/B0FX2XDD1Z) [**Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)**WANFAER**£7.70**288 rev1y ago](https://www.amazon.co.uk/dp/B0F4N16N6C) [**Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 2)**WANFAER**£11.61**288 rev1y ago](https://www.amazon.co.uk/dp/B0F4MYJKD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)**XIAGER**£6.44**2.0★**▲ 281%**](https://www.amazon.co.uk/dp/B0GHQWN76Z) [**Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash**Whites Beaconsfield**£12.85**4.1★**▲ 246%**](https://www.amazon.co.uk/dp/B0GLHSKGG7) [**Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included**infrestyle**£8.33**3.9★**▲ 50%**](https://www.amazon.co.uk/dp/B0FX2XDD1Z) [**House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml**Monara**£3.08**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B08WR5FS28) [**Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)**WANFAER**£7.70**3.9★**▲ 37%**](https://www.amazon.co.uk/dp/B0F4N16N6C)
**~~View all trending →~~**
## **What buyers say about oil pulling**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great quality EVCO”*
**Taste-Overall**11%
*“really feels clean taste amazing I just love it”*
**Oral Hygiene**10%
*“Great addition to your daily oral hygiene care”*
**Smell**6%
*“This smells really good in the bottle”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Vegan/Organic**4%
*“Organic coconut oil”*
**Freshness**4%
*“Nice and fresh”*
**Value For Money**4%
*“Fair price”*
**Ease Of Use**3%
*“Easy to use”*
**Moist/Dry**3%
*“It absorbs easily leaving her skin moisturised and soft”*
### **What buyers complain about **
**Taste-Overall**16%
*“Very strange taste”*
**Oral Hygiene**6%
*“This mouthwash is absolutely horrible”*
**Size-Overall**6%
*“Bottle size con”*
**Functionality-Overall**4%
*“does not work”*
**Oily/Greasy**4%
*“left everything oily”*
**Value For Money**3%
*“Waste of money”*
**Thickness**3%
*“Far too thick”*
**Smell**3%
*“Ok, get what you pay for, feels and smells very cheap”*
**Texture/Consistency-Overall**3%
*“The weird oily texture is not something Im used to”*
**Tooth Brightening**2%
*“Didn't whiten teeth”*
### **Top return reasons **
**Leak-Proof**14%
**Advertised Vs Actual Product**13%
**Functionality-Overall**10%
**Taste-Overall**9%
**Quality-Overall**7%
**Sweetness**5%
**Value For Money**5%
**Ingredients-Overall**5%
**Product Condition**4%
**Safety Standards**4%
## **Common questions**
- **Is oil pulling profitable to sell on Amazon United Kingdom?**
- The niche generates £260K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the oil pulling niche?**
- 9 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in oil pulling?**
- Top complaints mined from reviews: Taste-Overall, Oral Hygiene, Size-Overall. The return rate is 0.1%.
- **When does demand for oil pulling peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the oil pulling niche?**
- Listings span £3.08–£16.21; the average listing price is £9.03 (sweet spot $15–$100). The average incumbent carries 12,384 reviews — the moat a new listing must climb.
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