---
title: "Off — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/off"
last_updated: "2026-07-31T13:04:48.091Z"
locale: en
meta:
description: "Niche score 39/100 · £85K/yr market · 694K searches/yr · £10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £85K/yr market · 694K searches/yr · £10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Off — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **off**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 100Conversion 14Competition 0Returns 100Price range 0Avg price 38Brand share 0Review moat 73Quality gap 38
**Growth**
**Incredible****+770.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****579**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.60**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£85K**
£85K/yr · 694K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£8.86–£14.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, off is a £85K/yr Amazon United Kingdom market (694K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **off market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£85K–£106K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#363**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- SC Johnson73% - OFF!27%
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — +770.3% search growth over the last 90 days.
80K60KSpike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/off/trend)
## **Top off search terms**
- **off**617K/yr>1,000%0.1% conv. - **off mosquito repellent spray**26K/yr+26.2%9.4% conv. - **off spray repellent mosquito**11K/yr+64.4%8.8% conv. - **off mosquito repellent**15K/yr-2.1%4.3% conv. - **off spray**9K/yr+109.6%7.2% conv. - **off insect repellent spray**8K/yr+117.4%11.2% conv. - **off bug spray**3K/yr+174.7%10.1% conv. - **off insect repellent**4K/yr+35.2%6.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/off/search-terms)
## **Top off products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£17K40%£34K60%£51K80%£68K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnson S C Inc 1810 Off Aerosol Insect repellent**SC Johnson**£8.94**4.6★721 rev](https://www.amazon.co.uk/dp/B00009YFV7) [2**S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent**OFF!**£8.86**4.5★652 rev](https://www.amazon.co.uk/dp/B0000DIWN9) [3**OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.**SC Johnson**£10.03**4.4★539 rev](https://www.amazon.co.uk/dp/B000WOU414) [4**Off! 22937 Active Aerosol Insect Repellent 9oz**OFF!**£14.01**4.7★378 rev](https://www.amazon.co.uk/dp/B000BQWNAI) [5**Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)**SC Johnson**£11.17**4.4★605 rev](https://www.amazon.co.uk/dp/B0000CNTC1)
### **Newest**
by launch date
[**Off! 22937 Active Aerosol Insect Repellent 9oz**OFF!**£14.01**378 rev15y ago](https://www.amazon.co.uk/dp/B000BQWNAI) [**OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.**SC Johnson**£10.03**539 rev15y ago](https://www.amazon.co.uk/dp/B000WOU414) [**S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent**OFF!**£8.86**652 rev15y ago](https://www.amazon.co.uk/dp/B0000DIWN9) [**Johnson S C Inc 1810 Off Aerosol Insect repellent**SC Johnson**£8.94**721 rev16y ago](https://www.amazon.co.uk/dp/B00009YFV7) [**Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)**SC Johnson**£11.17**605 rev16y ago](https://www.amazon.co.uk/dp/B0000CNTC1)
### **Trending**
90-day click momentum
[**Johnson S C Inc 1810 Off Aerosol Insect repellent**SC Johnson**£8.94**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B00009YFV7) [**S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent**OFF!**£8.86**4.5★**— 9%**](https://www.amazon.co.uk/dp/B0000DIWN9) [**Off! 22937 Active Aerosol Insect Repellent 9oz**OFF!**£14.01**4.7★**▼ 11%**](https://www.amazon.co.uk/dp/B000BQWNAI) [**OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.**SC Johnson**£10.03**4.4★**▼ 15%**](https://www.amazon.co.uk/dp/B000WOU414) [**Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)**SC Johnson**£11.17**4.4★**▼ 66%**](https://www.amazon.co.uk/dp/B0000CNTC1)
## **What buyers say about off**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“There is also a sweat resistant one in an orange can which smells nice too”*
**Quality-Overall**23%
*“Good product”*
**Pest/Insect Control**18%
*“good repellent”*
**Advertised Vs Actual Product**12%
*“Does the job as described”*
**Ease Of Use**3%
*“Simple”*
**Disinfection**3%
*“Very good insect repellent dose what it's supposed to do first used it in America a few years ago”*
**Ease Of Application**2%
*“easy to apply”*
**Value For Money**2%
*“Good value - very highly recommended”*
### **What buyers complain about **
**Advertised Vs Actual Product**19%
*“I think this is misleading”*
**Quality-Overall**13%
*“Rubbish”*
**Product Condition**13%
*“Used before works well”*
**Durability**13%
*“It also run out in just 1 week”*
**Taste-Overall**6%
*“Make sure to wash your hands after use as its not got a nice taste”*
**Spray/Flow**6%
*“bug spray”*
**Value For Money**6%
*“waste of money”*
**Smell**4%
*“Wish it didnt smell so strong”*
**Dosage**4%
*“no where near the amount without using”*
## **Common questions**
- **Is off profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 5 tracked products. 90-day search growth is +770.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the off niche?**
- 2 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in off?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Product Condition. The return rate is 0.1%.
- **When does demand for off peak?**
- Demand peaks in May–Jun; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the off niche?**
- Listings span £8.86–£14.01; the average listing price is £10.60 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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