---
title: "Nurse Costume — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/nurse-costume"
last_updated: "2026-07-31T17:17:54.822Z"
locale: en
meta:
description: "Niche score 38/100 · £61K/yr market · 381K searches/yr · £10.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £61K/yr market · 381K searches/yr · £10.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nurse Costume — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **nurse costume**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 18Conversion 19Competition 33Returns 37Price range 50Avg price 37Brand share 39Review moat 91Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****179.11**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.34–£22.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£10.38**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£61K**
£61K/yr · 381K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, nurse costume is a £61K/yr Amazon United Kingdom market (381K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nurse costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£42K–£52K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **6%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**15%**
- VicSec36% - Satohom23% - Girspov10% - GIVTULIP8% - SoWest4% - Lovehoney4% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/nurse-costume/trend)
## **Top nurse costume search terms**
- **nurse outfits for women**65K/yr-14.0%0.9% conv. - **sexy nurse outfit women lingerie**56K/yr-7.9%1.1% conv. - **sexy nurse outfits for women**29K/yr+2.6%0.6% conv. - **nurse costume**87K/yr-10.6%0.3% conv. - **nurse outfit**31K/yr-14.8%1.2% conv. - **nurses outfit sexy**13K/yr-31.4%0.8% conv. - **sexy nurse outfit**17K/yr-31.6%1.2% conv. - **nurses outfit fancy dress**20K/yr-7.2%0.3% conv. - **sexy nurse**14K/yr-15.2%1.0% conv. - **naughty nurse outfits women uk**12K/yr-16.5%0.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/nurse-costume/search-terms)
## **Top nurse costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VicSec Womens Cosplay Outfit Uniform Sleepwear Nurse Costume Set Mini Fancy Dress Nightwear Short Skirt Lingerie Set**VicSec**£8.11**3.7★231 rev](https://www.amazon.co.uk/dp/B07ZJFBCC9) [2**Girspov Sexy Lingerie Set Women Ladies Naughty Nurse Outfit Fancy Mesh Dress Doctor Cosplay Costume Bodysuit Sleepwear Nightwear for Valentines Halloween Christmas Bedroom**Girspov**£8.57**4.2★94 rev](https://www.amazon.co.uk/dp/B0BQBN2ZT5) [3**Satohom Sexy Lingerie Cosplay Nurse Costume Naughty Strappy Outfits Fancy Dress Uniform Roleplay Exotic Lingerie Sets with Headpiece and Stockings Adult Babydoll Bedroom Clothing for Valentines**Satohom**£11.55**3.8★21 rev](https://www.amazon.co.uk/dp/B0D3HJN26V) [4**Satohom Women Lingerie Set Nurse Uniform Cosplay Costume Women Maid Outfit Nightwear Mini Tartan Skirt Fancy Dress for Halloween Nightclub Theme Party**Satohom**£9.20**5.0★6 rev](https://www.amazon.co.uk/dp/B0D9B47SP4) [5**SoWest Womens Sexy Nurse Fancy Dress Costume Ladies Erotic Role Play Dressing Up Outfit with Headband | Naughty Nurse Cosplay Lingerie Set for Halloween and Themed Party Nights White - XXL**SoWest**£12.06**4.0★103 rev](https://www.amazon.co.uk/dp/B01MYWF0OE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VicSec Sexy Nurse Outfit for Women Lingerie Set Erotic Naughty Red Costume**VicSec**£9.39**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FS6Y57H7) [**Gatamiau Womens Sexy Cosplay Outfit Ladies Naughty Nurse Role Play Lingerie Set Deep V Neck Front Zipper Mini Dress Doctor Cosplay Costume Bodysuit Babydoll Skirt Underwear**Gatamiau**£9.64**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQ6STWB) [**GIVTULIP Womens Sexy Nurse Lingerie Cosplay Costume Outfit Fancy Dress Bodysuit Ladies Nurse Uniform Nightwear Set Adult Maid Outfit Babydoll Sleepwear Roleplay Nightclub Theme Party**GIVTULIP**£8.89**11 rev1y ago](https://www.amazon.co.uk/dp/B0FFSKMGB2) [**GIVTULIP Womens Sexy Nurse Lingerie Cosplay Costume Outfit Fancy Dress Bodysuit Ladies Nurse Uniform Nightwear Set Adult Maid Outfit Babydoll Sleepwear Roleplay Nightclub Theme Party**GIVTULIP**£10.13**16 rev1y ago](https://www.amazon.co.uk/dp/B0FFSJVQRR) [**Womens Sexy Nurse Lingerie Set Cosplay Costume Halter Neck Mini Dress Cut Out Babydoll Lace Trim Uniform Backless Outfits Bedroom Nightwear Naughty Fancy Dress with Headpiece G-String (Black)**PARUPRUP**£10.38**5 rev1y ago](https://www.amazon.co.uk/dp/B0FBW5SLSV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VicSec Sexy Nurse Outfit for Women Lingerie Set Erotic Naughty Red Costume**VicSec**£9.39**3.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0FS6Y57H7) [**Smiffys Fever No Nonsense Nurse Costume with Dress & Hat Fever Fancy Dress Adult Dress Up Costumes**Smiffys**£15.42**4.0★**▲ 69%**](https://www.amazon.co.uk/dp/B004MNROMS) [**VicSec Womens Cosplay Outfit Uniform Sleepwear Nurse Costume Set Mini Fancy Dress Nightwear Short Skirt Lingerie Set**VicSec**£8.11**3.7★**▲ 57%**](https://www.amazon.co.uk/dp/B07ZJFBCC9) [**Womens Sexy Nurse Lingerie Set Cosplay Costume Halter Neck Mini Dress Cut Out Babydoll Lace Trim Uniform Backless Outfits Bedroom Nightwear Naughty Fancy Dress with Headpiece G-String (Black)**PARUPRUP**£10.38**2.8★**▲ 39%**](https://www.amazon.co.uk/dp/B0FBW5SLSV) [**Satohom Women Lingerie Set Nurse Uniform Cosplay Costume Women Maid Outfit Nightwear Mini Tartan Skirt Fancy Dress for Halloween Nightclub Theme Party**Satohom**£9.20**5.0★**▲ 33%**](https://www.amazon.co.uk/dp/B0D9B47SP4)
**~~View all trending →~~**
## **What buyers say about nurse costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“good fun nice fit”*
**Quality-Overall**22%
*“Good quality”*
**Fun/Entertainment Experience**11%
*“good fun nice fit”*
**Value For Money**8%
*“Great for it's price”*
**Advertised Vs Actual Product**8%
*“True to description”*
### **What buyers complain about **
**Size-Overall**65%
*“Slightly over sized”*
**Quality-Overall**15%
*“Cheap”*
**Advertised Vs Actual Product**11%
*“Dont look like the pictures not valve for money I wont be wearing it”*
### **Top return reasons **
**Size-Overall**57%
**Quality-Overall**13%
**Zipper Quality**8%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Product Condition**2%
**Length**2%
**Defective Material/Parts**2%
**Stitch/Finish/Polish**2%
**Durability**1%
## **Common questions**
- **Is nurse costume profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the nurse costume niche?**
- 11 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in nurse costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.1%.
- **When does demand for nurse costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the nurse costume niche?**
- Listings span £7.34–£22.73; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.
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