---
title: "Numbing Spray — £320K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/numbing-spray"
last_updated: "2026-07-31T15:15:55.216Z"
locale: en
meta:
description: "Niche score 39/100 · £320K/yr market · 416K searches/yr · £6.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £320K/yr market · 416K searches/yr · £6.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Numbing Spray — £320K/yr Amazon UK Niche (2026) - Flapen"
---
# **numbing spray**
**Skip it**
Prices mostly outside the sweet spot ($4.23–$11.62) — this niche doesn't clear our bar today.
Market size 52Growth 9Conversion 92Competition 9Returns 100Price range 0Avg price 19Brand share 4Review moat 44Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£320K**
£320K/yr · 416K searches
**Review moat**
**Okay****2,126.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.82**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-31.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.23–£11.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, numbing spray is a £320K/yr Amazon United Kingdom market (416K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **numbing spray market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£273K–£341K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**62**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Ultra-Chloraseptic75% - Coldzyme10% - Aloclair8% - Just Bee5% - A.Vogel2% - Oraldene2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/numbing-spray/trend)
## **Top numbing spray search terms**
- **throat spray**81K/yr-33.6%12.6% conv. - **difflam spray throat**69K/yr-34.5%5.1% conv. - **difflam**30K/yr-19.6%2.8% conv. - **difflam spray**33K/yr-23.7%3.1% conv. - **sore throat spray**29K/yr-27.3%11.7% conv. - **throat numbing spray**19K/yr-17.1%9.6% conv. - **throat spray antibacterial/anesthetic**48K/yr-49.6%13.1% conv. - **ultra chloraseptic throat spray**19K/yr-41.7%20.8% conv. - **chloraseptic throat spray**18K/yr-35.0%18.6% conv. - **antiseptic throat spray**13K/yr-36.2%13.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/numbing-spray/search-terms)
## **Top numbing spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£96K40%£128K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain**Ultra-Chloraseptic**£4.50**4.5★3,487 rev](https://www.amazon.co.uk/dp/B002BDU1Q2) [2**Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.27**4.4★4,918 rev](https://www.amazon.co.uk/dp/B07JQK27YV) [3**Ultra Chloraseptic Blackcurrant Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.23**4.5★3,281 rev](https://www.amazon.co.uk/dp/B007CIL2MS) [4**ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml**Coldzyme**£8.35**4.2★873 rev](https://www.amazon.co.uk/dp/B00RH1SR8M) [5**Aloclair Plus Mouth Ulcer Spray 15 ml**Aloclair**£5.07**4.2★3,774 rev](https://www.amazon.co.uk/dp/B00AZVW1WE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**124 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.27**4,918 rev7y ago](https://www.amazon.co.uk/dp/B07JQK27YV) [**Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml**Oraldene**£4.24**2,329 rev8y ago](https://www.amazon.co.uk/dp/B079KKXQDY) [**ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml**Coldzyme**£8.35**873 rev11y ago](https://www.amazon.co.uk/dp/B00RH1SR8M) [**Aloclair Plus Mouth Ulcer Spray 15 ml**Aloclair**£5.07**3,774 rev13y ago](https://www.amazon.co.uk/dp/B00AZVW1WE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**4.5★**▲ 200%**](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain**Ultra-Chloraseptic**£4.50**4.5★**▲ 145%**](https://www.amazon.co.uk/dp/B002BDU1Q2) [**Aloclair Plus Mouth Ulcer Treatment Mouthwash 120ml**Aloclair**£7.01**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B00AZVW1Y2) [**Aloclair Plus Mouth Ulcer Spray 15 ml**Aloclair**£5.07**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B00AZVW1WE) [**Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.27**4.4★**▼ 12%**](https://www.amazon.co.uk/dp/B07JQK27YV)
**~~View all trending →~~**
## **What buyers say about numbing spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Great product, easy use, many thanks”*
**Oral Hygiene**12%
*“Good for mouth problems”*
**Cough Relief**11%
*“Cough has gone”*
**Efficiency**10%
*“Effective”*
**Taste-Overall**8%
*“Tastes good”*
**Value For Money**6%
*“Good price”*
**Spray/Flow**5%
*“Nice throat spray”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As described”*
**Sinus Relief**2%
*“Really helps with sore throats my go to”*
### **What buyers complain about **
**Taste-Overall**19%
*“No real taste”*
**Functionality-Overall**9%
*“Doesn't work, and doesn't spray”*
**Pain Relief-Overall**9%
*“Did not ease the pain at all very disappointed”*
**Side Effects**5%
*“when spraying this in my mouth it made me salivate to the point of choking”*
**Ease Of Use**3%
*“Sadly cimoletely unusable for me”*
**Durability**3%
*“Doesn't last long at all - not effective”*
**Oral Hygiene**3%
*“no good as a general mouth moisturiser”*
**Value For Money**3%
*“was way overpriced - a few sprays of sweet sugar liquid for £10”*
**Dilute/Watery**3%
*“It's very watery”*
**Texture/Consistency-Overall**2%
*“the texture is weird”*
### **Top return reasons **
**Taste-Overall**30%
**Joint Pain**23%
**Functionality-Overall**17%
**Adhesion/Stickiness**7%
**Certifications**7%
**Quality-Overall**7%
**Dilute/Watery**7%
**Oral Hygiene**3%
## **Common questions**
- **Is numbing spray profitable to sell on Amazon United Kingdom?**
- The niche generates £320K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the numbing spray niche?**
- 6 brands and 62 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in numbing spray?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Pain Relief-Overall. The return rate is 0.1%.
- **When does demand for numbing spray peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the numbing spray niche?**
- Listings span £4.23–£11.62; the average listing price is £6.82 (sweet spot $15–$100). The average incumbent carries 2,126 reviews — the moat a new listing must climb.
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