---
title: "Reviews — numbing cream - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/numbing-cream/reviews"
last_updated: "2026-07-31T19:55:17.140Z"
locale: en
meta:
  description: "Niche score 50/100 · £903K/yr market · 932K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £903K/yr market · 932K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — numbing cream - Flapen"
---

# **numbing cream**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Market size 76Growth 27Conversion 87Competition 15Returns 100Price range 51Avg price 30Brand share 31Review moat 36Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£903K**

£903K/yr · 932K searches

**Price range**

**Good****£2.96–£27.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,889**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.59**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf