---
title: "Numbing Cream — £903K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/numbing-cream"
last_updated: "2026-07-31T16:26:38.654Z"
locale: en
meta:
description: "Niche score 50/100 · £903K/yr market · 932K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £903K/yr market · 932K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Numbing Cream — £903K/yr Amazon UK Niche (2026) - Flapen"
---
# **numbing cream**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Market size 76Growth 27Conversion 87Competition 15Returns 100Price range 51Avg price 30Brand share 31Review moat 36Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£903K**
£903K/yr · 932K searches
**Price range**
**Good****£2.96–£27.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,889**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.59**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, numbing cream is a £903K/yr Amazon United Kingdom market (932K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **numbing cream market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£767K–£959K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#414**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**10%**
- GERMOLENE69% - TDY Store5% - Brulidine4% - EETU4% - Germoloids4% - FISTIT4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +1.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/numbing-cream/trend)
## **Top numbing cream search terms**
- **numbing cream**564K/yr-8.8%0.8% conv. - **germolene antiseptic cream**199K/yr+19.1%17.6% conv. - **germolene**58K/yr+42.7%14.4% conv. - **numbing cream strong**26K/yr-7.6%0.1% conv. - **extra strong numbing cream**17K/yr+3.4%0.1% conv. - **germolene cream**7K/yr+156.4%16.4% conv. - **germaline**7K/yr+42.0%17.2% conv. - **skin numbing cream**10K/yr-18.9%1.2% conv. - **germoline**6K/yr+48.0%16.8% conv. - **strong numbing cream**8K/yr-15.4%0.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/numbing-cream/search-terms)
## **Top numbing cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£136K30%£271K45%£407K60%£542K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation**GERMOLENE**£3.25**4.7★2,530 rev](https://www.amazon.co.uk/dp/B004CG3JRY) [2**Germolene Antiseptic Cream**GERMOLENE**£2.96**4.8★8,892 rev](https://www.amazon.co.uk/dp/B000KUAK1O) [3**2 x Antiseptic Cream with Local Anaesthetic 30g - TDY Bundle Including TDY Antiseptic Cream Guide**TDY Store**£8.41**4.8★78 rev](https://www.amazon.co.uk/dp/B0FWD4YS8Q) [4**Brulidine Cream 0.15% 25g **2 Pack Deal**Brulidine**£7.97**4.7★837 rev](https://www.amazon.co.uk/dp/B00VK5GP8K) [5**Siopel Cream 50g**EETU**£8.39**4.3★57 rev](https://www.amazon.co.uk/dp/B001EJU1R8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 x Antiseptic Cream with Local Anaesthetic 30g - TDY Bundle Including TDY Antiseptic Cream Guide**TDY Store**£8.41**78 rev2mo ago](https://www.amazon.co.uk/dp/B0FWD4YS8Q) [**Antiseptic Cream with Local Anaesthetic (Pack of 3 x 30g) Dual Action Antiseptic & Pain Relief Cream with spetula**DMAS**£10.07**23 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3C8VKY) [**Neuropathy Cream Extra - Natural Pain for Tingling Numbness & Discomfort | Nerve Pain Cream Extra Suitable for Feet Hands & Joints | Toes Back Rrelief from Nerve Muscle & Joint Discomfort**Generic**£10.57**12 rev8mo ago](https://www.amazon.co.uk/dp/B0G2WTWFTD) [**5kind Extra Strong Hemp Cream 100ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts**5KIND CLINICAL SKINCARE**£11.61**5,417 rev5y ago](https://www.amazon.co.uk/dp/B09KTWXWFF) [**Shots Fist It Numbing 1000 ml**FISTIT**£27.71**76 rev8y ago](https://www.amazon.co.uk/dp/B07C3W529Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antiseptic Cream with Local Anaesthetic (Pack of 3 x 30g) Dual Action Antiseptic & Pain Relief Cream with spetula**DMAS**£10.07**4.5★**▲ 170%**](https://www.amazon.co.uk/dp/B0GZ3C8VKY) [**Siopel Cream 50g**EETU**£8.39**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B001EJU1R8) [**Brulidine Cream 0.15% 25g **2 Pack Deal**Brulidine**£7.97**4.7★**— 9%**](https://www.amazon.co.uk/dp/B00VK5GP8K) [**Germolene Antiseptic Cream**GERMOLENE**£2.96**4.8★**— 8%**](https://www.amazon.co.uk/dp/B000KUAK1O) [**Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation**GERMOLENE**£3.25**4.7★**— 5%**](https://www.amazon.co.uk/dp/B004CG3JRY)
**~~View all trending →~~**
## **What buyers say about numbing cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Always a reliable product”*
**Advertised Vs Actual Product**12%
*“AS DESCRIBED”*
**Joint Pain**11%
*“Eases my knee pain”*
**Value For Money**10%
*“Excellent value”*
**Smell**10%
*“Very good, strong smell”*
**Efficiency**7%
*“It does work”*
**Ease Of Use**6%
*“Ease of use”*
**Muscle Pain Relief**3%
*“I think it's pretty good at treating muscle pain”*
**Strength**2%
*“Effective”*
**Ease Of Application**2%
*“Easy to apply”*
### **What buyers complain about **
**Pain Relief-Overall**14%
*“get a lot of pain”*
**Smell**12%
*“Unpleasant smelling”*
**Functionality-Overall**12%
*“Didn't work”*
**Value For Money**11%
*“Pricey”*
**Size-Overall**4%
*“If this continues I will purchase larger size”*
**Muscle Pain Relief**3%
*“I thought it would ease muscle pain but it doesnt”*
**Allergies**3%
*“I had severe reaction to it”*
**Joint Pain**3%
*“Personally this product did nothing for my arthritis or joint pain”*
**Comfort-Overall**3%
*“very uncomfortable”*
**Moist/Dry**3%
*“leaves skin dry”*
### **Top return reasons **
**Leak-Proof**29%
**Functionality-Overall**23%
**Oily/Greasy**10%
**Joint Pain**10%
**Advertised Vs Actual Product**6%
**Sensitivity-Overall**3%
**Smell**3%
**Satisfaction/Pleasure**3%
**Value For Money**3%
**Quality-Overall**3%
## **Common questions**
- **Is numbing cream profitable to sell on Amazon United Kingdom?**
- The niche generates £903K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the numbing cream niche?**
- 9 brands and 71 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in numbing cream?**
- Top complaints mined from reviews: Pain Relief-Overall, Smell, Functionality-Overall. The return rate is 0.1%.
- **When does demand for numbing cream peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the numbing cream niche?**
- Listings span £2.96–£27.71; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 2,889 reviews — the moat a new listing must climb.
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