---
title: "Nmes Machine — £15K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/nmes-machine"
last_updated: "2026-07-31T16:39:12.503Z"
locale: en
meta:
description: "Niche score 50/100 · £15K/yr market · 49K searches/yr · £45.39 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £15K/yr market · 49K searches/yr · £45.39 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nmes Machine — £15K/yr Amazon UK Niche (2026) - Flapen"
---
# **nmes machine**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but a small market ($15K/yr) keeps it on the watch list.
Market size 4Growth 24Conversion 8Competition 79Returns 48Price range 80Avg price 95Brand share 83Review moat 29Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****£45.39**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£13.36–£118.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,646.95**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£15K**
£15K/yr · 49K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, nmes machine is a £15K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nmes machine market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**52%**
Top 20: 96%
**Top-5 click share**
**36%**
Top 20: 82%
**Open market**
**42%**
- Neksong16% - AUVON13% - med-fit8% - testlili8% - Percelos7% - Generic6%
## **Demand**
Weekly Amazon search volume, last 12 weeks — -1.4% search growth over the last 90 days.
2K2KPrime Day '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/nmes-machine/trend)
## **Top nmes machine search terms**
- **nmes machine**26K/yr-0.9%1.0% conv. - **nmes machine for diabetes**5K/yr+179.6%2.7% conv. - **nmes muscle stimulator**12K/yr-37.9%0.8% conv. - **nmes**6K/yr-14.8%1.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/nmes-machine/search-terms)
## **Top nmes machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4436%£8879%£1K12%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EMS Foot Massager Mat with 8 Modes and 19 Intensity Levels for Pain Relief Circulation and Muscle Relaxation**testlili**£13.46**3.6★31 rev](https://www.amazon.co.uk/dp/B0GG3MJ48L) [2**Medene NMES Foot Massager Adjustable Intensity Multiple Modes for Blood Circulation Pain Relief Muscle Relaxation Portable Rechargeable for Adults (Black)**Neksong**£32.19**3.0★2 rev](https://www.amazon.co.uk/dp/B0GGJN8RRC) [3**AUVON Dual Channel TENS Machine for Pain Relief TENS Unit Muscle Stimulator with 20 Modes 2 and 2x4 TENS Pads Replacement**AUVON**£20.41**4.6★14,827 rev](https://www.amazon.co.uk/dp/B0841BD4JY) [4**NMES Foot Massager Suitable for Both The Elderly and Children (1 Piece)**Generic**£31.28**1.0★3 rev](https://www.amazon.co.uk/dp/B0GVB3SRSD) [5**4 in 1 - D.I.Y & Tens Unit & EMS & Massage Muscle Stimulator Dual Channel Therapy Machine for Pain Relief FDA Cleared Rechargeable Electronic Pulse Massager with 12pcs Electrode Pads**Kongzee**£39.18**4.2★1,978 rev](https://www.amazon.co.uk/dp/B0CKMWXPRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ReliveX Spinal Stenosis Machine Portable Back and Neck Massager with NMES Muscle Stimulation 6 Modes 19 Levels for Home Office Travel (1 pc)**AAFGVC**£27.29**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H3Z439HJ) [**Medene Nmes Foot Massager Muscle Stimulator Relief from Oedema and SwellingImproves Blood Circulation**Pawyzie**£32.42**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2CP1DXZ) [**Medene NMES Foot Massager Suitable for Both The Elderly and Children (1 piece)**Neksong**£33.16**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWD4KXS7) [**Medene NMES Foot Massager Suitable for Both The Elderly and Children (2 Pieces)**Neksong**£58.27**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDBG8YF) [**Medic Circulation Booster for Feet and Legs Electric EMS Foot Massager with 10 Modes 20 Intensities for Plantar Fasciitis & Neuropathy Nerve Pain Relief & Muscle Relaxation Gifts for Mom Dad Black**EaseZen**£64.47**24 rev4mo ago](https://www.amazon.co.uk/dp/B0GR9YHPY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AUVON Medical Foot Massager Circulation Booster for Aching Legs & Foot Pain TENS Machine with 15 Modes & 50 Intensities for Drug-Free Chronic Body Relief EMS Muscle Stimulator with 8 TENS Pads**AUVON**£56.51**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B0FX3RLWN9) [**ReliveX Spinal Stenosis Machine Portable Back and Neck Massager with NMES Muscle Stimulation 6 Modes 19 Levels for Home Office Travel (1 pc)**AAFGVC**£27.29**3.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0H3Z439HJ) [**Medene Nmes Foot Massager Muscle Stimulator Relief from Oedema and SwellingImproves Blood Circulation**Pawyzie**£32.42**0.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0H2CP1DXZ) [**KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones**AliveCor**£118.34**4.3★**▲ 83%**](https://www.amazon.co.uk/dp/B0F43HHG1Y) [**Medene NMES Foot Massager Suitable for Both The Elderly and Children (1 piece)**Neksong**£33.16**0.0★**▲ 64%**](https://www.amazon.co.uk/dp/B0GWD4KXS7)
**~~View all trending →~~**
## **What buyers say about nmes machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Ease of use”*
**Quality-Overall**13%
*“Excellent product as described”*
**Value For Money**13%
*“Excellent value”*
**Muscle Pain Relief**8%
*“Relaxes tight muscles”*
**Efficiency**6%
*“it does its job well”*
**Joint Pain**5%
*“Gave relief to my knees after the first use”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Battery Life**3%
*“long battery life”*
**Massage Modes**3%
*“intensity settings are very good for range”*
**Strength**2%
*“seems solidly built”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Doesnt Work Reliably”*
**Durability**10%
*“Stopped working after a few weeks”*
**Instructions/User Manual/Troubleshooting**8%
*“Instructions very poor”*
**Charging**6%
*“Not very good at holding charge”*
**Quality-Overall**5%
*“Really cheap and low quality product for the price”*
**Value For Money**5%
*“not worth it”*
**Ease Of Use**4%
*“It looks complicated”*
**Massage Quality**3%
*“Do not buy doesn't massage only gives a tingling sensation waste of money”*
**Size-Overall**3%
*“It seems to small”*
**Strength**3%
*“item looks very flimsy”*
### **Top return reasons **
**Functionality-Overall**33%
**Joint Pain**9%
**Defective Material/Parts**8%
**Charging**6%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
**Ease Of Use**3%
**Adhesion/Stickiness**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is nmes machine profitable to sell on Amazon United Kingdom?**
- The niche generates £15K/yr across 39 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the nmes machine niche?**
- 25 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in nmes machine?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Instructions/User Manual/Troubleshooting. The return rate is 3.2%.
- **What does it cost to enter the nmes machine niche?**
- Listings span £13.36–£118.34; the average listing price is £45.39 (sweet spot $15–$100). The average incumbent carries 3,647 reviews — the moat a new listing must climb.
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