---
title: "Trend — nicotine patches step 2 - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/nicotine-patches-step-2/trend"
last_updated: "2026-07-31T21:45:56.841Z"
locale: en
meta:
  description: "Niche score 34/100 · £114K/yr market · 39K searches/yr · £10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £114K/yr market · 39K searches/yr · £10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — nicotine patches step 2 - Flapen"
---

# **nicotine patches step 2**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 8Conversion 100Competition 0Returns 100Price range 7Avg price 40Brand share 0Review moat 45Quality gap 42

**Conversion**

**Incredible****27.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,986.75**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.82**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£114K**

£114K/yr · 39K searches

**Growth**

**Bad****-33.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£9.09–£15.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand