---
title: "Nicotinamide Riboside — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/nicotinamide-riboside"
last_updated: "2026-07-31T17:15:32.323Z"
locale: en
meta:
description: "Niche score 55/100 · £55K/yr market · 45K searches/yr · £24.25 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £55K/yr market · 45K searches/yr · £24.25 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nicotinamide Riboside — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **nicotinamide riboside**
**Worth a look**
Shows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.
Market size 14Growth 16Conversion 58Competition 44Returns 99Price range 88Avg price 95Brand share 77Review moat 87Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.25**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.09–£98.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****262.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£55K**
£55K/yr · 45K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, nicotinamide riboside is a £55K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nicotinamide riboside market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**58%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**36%**
- swiss bioenergetics18% - Vinco Supplements17% - Vortexonix10% - RAIBU9% - Goodvita5% - Nullure5%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -17.9% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/nicotinamide-riboside/trend)
## **Top nicotinamide riboside search terms**
- **nicotinamide riboside**23K/yr-21.5%5.9% conv. - **nr supplements uk**4K/yr-2.1%6.7% conv. - **nr supplement**2K/yr-47.4%7.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/nicotinamide-riboside/search-terms)
## **Top nicotinamide riboside products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nicotinamide Riboside 300mg 90 Capsules - Ultra High Purity NR to Boost NAD+ Levels & Assist Anti-ageing No Artificial fillers - Made in the UK - Suitable for Vegans**swiss bioenergetics**£23.98**4.4★124 rev](https://www.amazon.co.uk/dp/B0CQ5F5MV7) [2**Vinco Nicotinamide Riboside 300mg 120 Capsules - Ultra High Purity NR - Pure Cellular Energy Booster for Vitality NAD+ Levels & Metabolic Health - Non-GMO & Gluten Free - Made in The UK**Vinco Supplements**£16.01**4.5★37 rev](https://www.amazon.co.uk/dp/B0DZ7YH25Y) [3**80P NAD Supplements 900mg NAD Supplement for Anti Aging and Cell Regeneration High Absorption Formula Liposomal Nicotinamide Riboside Support Cellular Immune & Energy Support**Vortexonix**£7.09**4.3★172 rev](https://www.amazon.co.uk/dp/B0DQL75ZKC) [4**NAD+ Supplement with Nicotinamide Riboside (Niacin) - 4 Month Supply (120 Capsules) - Energy Cellular & Healthy Aging Support - 300 mg per Serving - Vegan Non-GMO GMP Certified**RAIBU**£14.98**4.5★316 rev](https://www.amazon.co.uk/dp/B0FT3HJDHB) [5**Goodvita Nicotinamide Riboside NR Supplement (4 in 1 Complex) 60 Caps 2 Months Supply | UK Made | Boost NAD+ Anti-Aging | TMG Resveratrol Quercetin | Liposomal Highest Bioavailability**Goodvita**£12.64**4.3★54 rev](https://www.amazon.co.uk/dp/B0DP85YSKJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NAD+ Supplement with Nicotinamide Riboside (Niacin) - 4 Month Supply (120 Capsules) - Energy Cellular & Healthy Aging Support - 300 mg per Serving - Vegan Non-GMO GMP Certified**RAIBU**£14.98**316 rev5mo ago](https://www.amazon.co.uk/dp/B0FT3HJDHB) [**Virtue NAD+ | NAD Supplement for Healthy Aging & Cellular Energy | 300mg Nicotinamide Riboside (NR) + Trans-Resveratrol | 30 Vegan Capsules**Virtue**£20.45**26 rev6mo ago](https://www.amazon.co.uk/dp/B0GH3KNTG8) [**Liposomal Nicotinamide Riboside NR Supplement with TMG High Strength NAD+ Precursor Formula Advanced Absorption Non-GMO Gluten-Free (60 Count (Pack of 1))**Coutihot**£14.56**199 rev7mo ago](https://www.amazon.co.uk/dp/B0GC34B6DP) [**NAD+ Capsules 300 mg Nicotinamide Riboside (NR) High-Dose Anti-Aging Supplement & NAD+ Booster 30 Vegan Capsules Developed by Doctors NMN Replacement 1-Month Supply**youngle**£14.99**98 rev7mo ago](https://www.amazon.co.uk/dp/B0CTL3V82Q) [**Liposomal Nicotinamide Riboside NR Supplement with TMG High Strength NAD+ Precursor Formula Advanced Absorption Non-GMO Gluten-Free (60 Count (Pack of 2))**Coutihot**£29.37**199 rev8mo ago](https://www.amazon.co.uk/dp/B0FM76V4BV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NAD+ Capsules 300 mg Nicotinamide Riboside (NR) High-Dose Anti-Aging Supplement & NAD+ Booster 30 Vegan Capsules Developed by Doctors NMN Replacement 1-Month Supply**youngle**£14.99**4.5★**▲ 320%**](https://www.amazon.co.uk/dp/B0CTL3V82Q) [**Virtue NAD+ | NAD Supplement for Healthy Aging & Cellular Energy | 300mg Nicotinamide Riboside (NR) + Trans-Resveratrol | 30 Vegan Capsules**Virtue**£20.45**4.9★**▲ 237%**](https://www.amazon.co.uk/dp/B0GH3KNTG8) [**NAD+ Supplement with Nicotinamide Riboside (Niacin) - 4 Month Supply (120 Capsules) - Energy Cellular & Healthy Aging Support - 300 mg per Serving - Vegan Non-GMO GMP Certified**RAIBU**£14.98**4.5★**▲ 210%**](https://www.amazon.co.uk/dp/B0FT3HJDHB) [**Bandini Liposomal NAD+ 120 Vegan Capsules | NAD Supplement Nicotinamide Riboside Chloride + Quercetin Resveratrol Coenzyme Q10 | Cellular Energy & Healthy Aging Support 1100mg per dose | Non-GMO**BANDINI**£16.52**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0FPM8YCJS) [**Liposomal Nicotinamide Riboside NR Supplement with TMG High Strength NAD+ Precursor Formula Advanced Absorption Non-GMO Gluten-Free (60 Count (Pack of 1))**Coutihot**£14.56**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0GC34B6DP)
**~~View all trending →~~**
## **What buyers say about nicotinamide riboside**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“compared to other higher quality brands are at a fair price point”*
**Energy Level**12%
*“My energy levels are feeling better”*
**Vitamin**9%
*“Good dosage supplement”*
**Value For Money**9%
*“This is a reasonable price for an”*
**Ease Of Use**7%
*“which makes them straightforward to keep using”*
**Dosage**6%
*“The 300mg strength per serving gives good value”*
**Focus Enhancement**5%
*“Helps with mood and energy”*
**Ease Of Chewing/Swallowing**5%
*“The capsules are easy to swallow”*
**Advertised Vs Actual Product**4%
*“As Described”*
**Ingredients-Overall**4%
*“made with clean ingredients”*
### **What buyers complain about **
**Value For Money**14%
*“Obviously cheaper can be a double-edged sword”*
**Functionality-Overall**14%
*“Didn't work for me”*
**Oily/Greasy**9%
*“Snake oil”*
**Taste-Overall**5%
*“they are regular vile tasting capsules”*
**Sleep Quality**5%
*“I dont feel any improvement- only disturb my sleeping”*
**Acid Regulator/Stomach Ache Relief**5%
*“that I must have had a stomach bug”*
**Side Effects**5%
*“although I docked a star because I have seen no effects personally after using it for a few weeks”*
**Heart Health**5%
*“I took them for 2 weeks and suffered terrible heart palpitations and sleep disturbances”*
**Ease Of Chewing/Swallowing**5%
*“Not chewable”*
**Energy Level**2%
*“Energy levels seem to be picking up”*
## **Common questions**
- **Is nicotinamide riboside profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the nicotinamide riboside niche?**
- 19 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in nicotinamide riboside?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Oily/Greasy. The return rate is 0.1%.
- **When does demand for nicotinamide riboside peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the nicotinamide riboside niche?**
- Listings span £7.09–£98.03; the average listing price is £24.25 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.
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