---
title: "Neom Diffuser Refill — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/neom-diffuser-refill"
last_updated: "2026-07-31T13:04:46.783Z"
locale: en
meta:
description: "Niche score 48/100 · £27K/yr market · 37K searches/yr · £24.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £27K/yr market · 37K searches/yr · £24.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neom Diffuser Refill — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **neom diffuser refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 54Conversion 36Competition 37Returns 98Price range 87Avg price 95Brand share 0Review moat 89Quality gap 63
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****228.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£12.14–£40.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+25.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£27K**
£27K/yr · 37K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neom diffuser refill is a £27K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neom diffuser refill market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£75K–£100K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Neom92% - St Eval3% - Hassett Green London3% - Molton Brown1% - NEOM Wellbeing London1%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +25.6% search growth over the last 90 days.
1K750Black Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/neom-diffuser-refill/trend)
## **Top neom diffuser refill search terms**
- **neom diffuser refill**23K/yr+38.2%6.1% conv. - **neom refill**6K/yr+17.4%6.0% conv. - **neom reed diffuser refill**6K/yr+11.1%5.4% conv. - **neom refill diffuser**3K/yr-23.6%6.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/neom-diffuser-refill/search-terms)
## **Top neom diffuser refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEOM- Reed Diffuser Refill 100ml Real Luxury | Lavender Jasmine & Sandalwood**Neom**£28.08**4.2★20 rev](https://www.amazon.co.uk/dp/B0F9LMG6NL) [2**NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils**Neom**£28.29**4.4★22 rev](https://www.amazon.co.uk/dp/B0F9LLXSCF) [3**NEOM Feel Refreshed Reed Diffuser Refill 100ml I Sicilian lemon and fresh basil I 100% natural fragrances for 12 weeks I Pure essential oils I Energising**Neom**£29.06**4.0★12 rev](https://www.amazon.co.uk/dp/B0F9LJZLKN) [4**NEOM Happiness Reed Diffuser Refill 100ml | Neroli Mimosa & Lemon I 100% natural fragrances for 12 weeks I Pure essential oils I Boost your mood**Neom**£29.42**4.3★25 rev](https://www.amazon.co.uk/dp/B0F9LMK7YP) [5**NEOM - Real Luxury Essential Oil Blend 10ml | Lavender Jasmine & Sandalwood | Scent to De-Stress Range**Neom**£16.31**4.6★489 rev](https://www.amazon.co.uk/dp/B086YVSKR9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle**Hassett Green London**£12.27**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWV8LBW) [**NEOM Its All Rosy Essential Oil Blend 10ml I Rose Geranium and Orange I 100% Natural Blend of 11 Essential Oils I Up to 30 uses I Uplift Your Mood I Mothers Day Gift I Cruelty Free**Neom**£17.11**17 rev6mo ago](https://www.amazon.co.uk/dp/B0G5B3XW41) [**NEOM- Reed Diffuser Refill 100ml Real Luxury | Lavender Jasmine & Sandalwood**Neom**£28.08**20 rev1y ago](https://www.amazon.co.uk/dp/B0F9LMG6NL) [**NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils**Neom**£28.29**22 rev1y ago](https://www.amazon.co.uk/dp/B0F9LLXSCF) [**NEOM Feel Refreshed Reed Diffuser Refill 100ml I Sicilian lemon and fresh basil I 100% natural fragrances for 12 weeks I Pure essential oils I Energising**Neom**£29.06**12 rev1y ago](https://www.amazon.co.uk/dp/B0F9LJZLKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle**Hassett Green London**£12.27**4.3★**▲ 231%**](https://www.amazon.co.uk/dp/B0GRWV8LBW) [**NEOM Perfect Nights Sleep Reed Diffuser 100ml I Lavender Chamomile and Patchouli I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable**Neom**£37.96**4.4★**▲ 199%**](https://www.amazon.co.uk/dp/B0F9LLJTL4) [**St Eval | Scented Reed Diffuser Refill | Uplifting Herbal Fragrance**St Eval**£12.14**4.3★**▲ 198%**](https://www.amazon.co.uk/dp/B00JQ7N9CE) [**NEOM Happiness Reed Diffuser 100ml | Neroli Mimosa & Lemon I Lasts 12 weeks I Pure Essential Oils I 100% Natural I Refillable & Reusable**Neom**£37.64**4.2★**▲ 186%**](https://www.amazon.co.uk/dp/B0F9LMMHBP) [**NEOM Real Luxury Reed Diffuser 100ml | Lavender Jasmine & Sandalwood I 100% Natural Fragrances I Last up to 12 weeks I Refillable and Reusable**Neom**£37.06**4.3★**▲ 152%**](https://www.amazon.co.uk/dp/B0F9LMCL84)
**~~View all trending →~~**
## **What buyers say about neom diffuser refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Delicious smell”*
**Quality-Overall**12%
*“Good quality”*
**Value For Money**6%
*“Worth the money”*
**Gifting Purpose**4%
*“Mother's Day gift”*
**Durability**4%
*“Long Lasting”*
**Diffuse Mechanism**2%
*“Great diffuser”*
**Advertised Vs Actual Product**1%
*“it does the job”*
**Blend/Ratio**1%
*“Love these blends”*
**Size-Overall**1%
*“Beautiful small”*
**Refills-Overall**1%
*“Great room scent refill”*
### **What buyers complain about **
**Smell**42%
*“Not very strong smell”*
**Value For Money**28%
*“cheaper”*
**Quality-Overall**6%
*“the poor cap quality is incompatible with a luxury brand at a premium price”*
**Diffuse Mechanism**5%
*“The NEOM refill product does not smell like the scent of the original Feel Refreshed Reed Diffuser”*
**Leak-Proof**3%
*“1 Bottle has leaked in box”*
**Durability**2%
*“certainly didnt last aslong compared to the perfect nights sleep diffuser in another. bigger”*
**Natural Resource Wastage**1%
*“Overpowering and a waste of money”*
**Breathability**1%
*“Cause breathing problems”*
### **Top return reasons **
**Smell**47%
**Size-Overall**19%
**Diffuse Mechanism**8%
**Leak-Proof**7%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**4%
**Defective Material/Parts**2%
**Gifting Purpose**2%
**Dispensing Mechanism**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is neom diffuser refill profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the neom diffuser refill niche?**
- 5 brands and 10 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in neom diffuser refill?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.5%.
- **What does it cost to enter the neom diffuser refill niche?**
- Listings span £12.14–£40.47; the average listing price is £24.98 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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