---
title: "Search terms — natural mosquito repellent - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/natural-mosquito-repellent/search-terms"
last_updated: "2026-07-31T23:49:25.707Z"
locale: en
meta:
  description: "Niche score 54/100 · £159K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £159K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — natural mosquito repellent - Flapen"
---

# **natural mosquito repellent**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 33Growth 96Conversion 98Competition 19Returns 99Price range 23Avg price 24Brand share 0Review moat 48Quality gap 75

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Incredible****+154.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,693.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£159K**

£159K/yr · 112K searches

**Avg price**

**Bad****£8.59**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£4.26–£18.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")