---
title: "Natural Mosquito Repellent — £159K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/natural-mosquito-repellent"
last_updated: "2026-07-31T14:27:55.700Z"
locale: en
meta:
description: "Niche score 54/100 · £159K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £159K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Natural Mosquito Repellent — £159K/yr Amazon UK Niche (2026) - Flapen"
---
# **natural mosquito repellent**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 33Growth 96Conversion 98Competition 19Returns 99Price range 23Avg price 24Brand share 0Review moat 48Quality gap 75
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+154.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,693.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£159K**
£159K/yr · 112K searches
**Avg price**
**Bad****£8.59**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.26–£18.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, natural mosquito repellent is a £159K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **natural mosquito repellent market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£129K–£172K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- INCOGNITO82% - Mosiguard12% - Aroma Energy3% - DD teck3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +154.3% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/natural-mosquito-repellent/trend)
## **Top natural mosquito repellent search terms**
- **incognito mosquito repellent**40K/yr+84.1%18.2% conv. - **incognito**21K/yr+78.3%11.0% conv. - **natural mosquito repellent**13K/yr+199.2%5.6% conv. - **incognito insect repellent**10K/yr+257.5%19.3% conv. - **natural insect repellent**7K/yr+348.7%5.4% conv. - **mosi guard insect repellent**5K/yr+574.3%12.1% conv. - **natural bug repellent**4K/yr+452.3%2.5% conv. - **mosiguard**3K/yr+262.4%13.5% conv. - **citronella mosquito repellent**3K/yr+146.6%3.7% conv. - **citronella insect repellent**2K/yr+356.3%2.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/natural-mosquito-repellent/search-terms)
## **Top natural mosquito repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£24K30%£48K45%£71K60%£95K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Incognito Insect Repellent Spray 100ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically proven protection from Ticks & Dengue carrying mosquitoes Organic Mosquito Repellent**INCOGNITO**£9.56**4.3★5,174 rev](https://www.amazon.co.uk/dp/B001EJOHYG) [2**Mosiguard Natural Insect Repellent Pump Action Spray 75 mililiter (Pack of 1)**Mosiguard**£5.26**4.5★595 rev](https://www.amazon.co.uk/dp/B000UO5IB2) [3**Incognito Room Refresher 40g - Protects for Up to 6 Weeks - Natural DEET Free Formula - Mosquito Insect Repellent Fresh Citrus Fragrance & Purifying The Air - Suitable for Indoors & Outdoors**INCOGNITO**£9.52**4.1★132 rev](https://www.amazon.co.uk/dp/B01CGLYROA) [4**INCOGNITO Insect Repellent Roll on 50 ml - Maximum Strength Vegan DEET free formula - Mosquito Repellent and Effective On All Biting Insects - Travel Friendly - Bug Repellent Suitable for Humans Transparent**INCOGNITO**£8.06**4.1★780 rev](https://www.amazon.co.uk/dp/B00J4QZ7UY) [5**Incognito Insect Repellent Spray 50ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically Proven Protection from Ticks & Dengue Carrying Mosquitoes Organic Mosquito Repellent**INCOGNITO**£6.92**4.3★5,174 rev](https://www.amazon.co.uk/dp/B087PHWWPJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DD Teck Essential Oil Insect Repellent Spray 100ml Lemongrass & Citronella Natural Body Oil for Mosquito Fly & Gnat Protection Ideal for Camping Hiking & Outdoor Use 100ml Spray**DD teck**£6.94**405 rev3y ago](https://www.amazon.co.uk/dp/B0CBMPQ2X7) [**Incognito Insect Repellent Lotion 50ml | Protects for Up to 7 Hours | Natural DEET Free Formula | Insect Repellent & Moisturiser for Soft Protected Skin | Travel Friendly Organic Mosquito Repellent**INCOGNITO**£6.57**277 rev4y ago](https://www.amazon.co.uk/dp/B0B29D3QZ7) [**Citronella & Lemongrass Oil Body Spray 10ml - Natural essential oils skin care friendly**Aroma Energy**£4.26**853 rev5y ago](https://www.amazon.co.uk/dp/B08XY4TN7W) [**Incognito Insect Repellent Spray 50ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically Proven Protection from Ticks & Dengue Carrying Mosquitoes Organic Mosquito Repellent**INCOGNITO**£6.92**5,174 rev6y ago](https://www.amazon.co.uk/dp/B087PHWWPJ) [**Incognito Insect Repellent Lotion 100 ml - Protects For Up To 7 Hours - Natural DEET free formula - Insect Repellent & Moisturiser For Soft Protected Skin - Travel Friendly Organic Mosquito Repellent**INCOGNITO**£12.24**277 rev6y ago](https://www.amazon.co.uk/dp/B087PJCZVT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mosiguard Natural Insect Repellent Roll On 50ml | Deet Free | Aeroplane Cabin Bag Approved | Suitable for adults and children 60ml pack of 1**Mosiguard**£7.30**4.3★**▲ 47%**](https://www.amazon.co.uk/dp/B000UO3Y4K) [**Mosiguard Natural Insect Repellent Pump Action Spray 75 mililiter (Pack of 1)**Mosiguard**£5.26**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B000UO5IB2) [**Incognito Insect Repellent Spray 100ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically proven protection from Ticks & Dengue carrying mosquitoes Organic Mosquito Repellent**INCOGNITO**£9.56**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B001EJOHYG) [**Citronella & Lemongrass Oil Body Spray 10ml - Natural essential oils skin care friendly**Aroma Energy**£4.26**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B08XY4TN7W) [**Incognito Insect Repellent Lotion 50ml | Protects for Up to 7 Hours | Natural DEET Free Formula | Insect Repellent & Moisturiser for Soft Protected Skin | Travel Friendly Organic Mosquito Repellent**INCOGNITO**£6.57**4.4★**— 3%**](https://www.amazon.co.uk/dp/B0B29D3QZ7)
**~~View all trending →~~**
## **What buyers say about natural mosquito repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Effective, strong smell”*
**Pest/Insect Control**23%
*“Keeps the bugs away”*
**Quality-Overall**8%
*“Great product”*
**Advertised Vs Actual Product**6%
*“Seems to do the job”*
**Efficiency**6%
*“it's so effective”*
**Protection**3%
*“Good protection”*
**Lather**2%
*“Lathers well, and have only had two bites in a week”*
**Spray/Flow**2%
*“Great Mozzie Spray”*
**Natural Ingredients**2%
*“Natural product”*
**Allergies**2%
*“doesn't irritate my skin”*
### **What buyers complain about **
**Pest/Insect Control**23%
*“Not insect repellent :”*
**Smell**17%
*“Smells awful”*
**Leak-Proof**17%
*“Leaked everywhere in the case”*
**Functionality-Overall**9%
*“Doesnt work”*
**Value For Money**4%
*“It's expensive for the quantity you get”*
**Ease Of Use**4%
*“bottle hard to squeeze”*
**Moist/Dry**3%
*“And doesnt leave my skin dry”*
**Safety Standards**2%
*“Trading Standards will be interested in this decidedly dodgy product”*
**Size-Overall**2%
*“Very small”*
**Vegan/Organic**2%
*“alarmingly there is a BIOCIDE WARNING in the advert”*
### **Top return reasons **
**Leak-Proof**41%
**Size-Overall**14%
**Functionality-Overall**10%
**Advertised Vs Actual Product**6%
**Smell**6%
**Pest/Insect Control**6%
**Product Condition**6%
**Value For Money**4%
**Ingredients-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is natural mosquito repellent profitable to sell on Amazon United Kingdom?**
- The niche generates £159K/yr across 12 tracked products. 90-day search growth is +154.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the natural mosquito repellent niche?**
- 4 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in natural mosquito repellent?**
- Top complaints mined from reviews: Pest/Insect Control, Smell, Leak-Proof. The return rate is 0.2%.
- **When does demand for natural mosquito repellent peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the natural mosquito repellent niche?**
- Listings span £4.26–£18.28; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 1,693 reviews — the moat a new listing must climb.
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