---
title: "Naqi Massage Lotion — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/naqi-massage-lotion"
last_updated: "2026-07-31T17:36:35.683Z"
locale: en
meta:
description: "Niche score 45/100 · £52K/yr market · 40K searches/yr · £16.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £52K/yr market · 40K searches/yr · £16.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Naqi Massage Lotion — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **naqi massage lotion**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 78Competition 53Returns 100Price range 68Avg price 79Brand share 5Review moat 93Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****135.52**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.75**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£8.31–£29.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£52K**
£52K/yr · 40K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, naqi massage lotion is a £52K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naqi massage lotion market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£50K–£67K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **16%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**0%**
- Songbird73% - Me-Time Therapies14% - Highland Wax7% - Big Man2% - Naqi2% - D32% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -14.3% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/naqi-massage-lotion/trend)
## **Top naqi massage lotion search terms**
- **songbird massage wax**19K/yr-10.0%6.7% conv. - **massage wax**12K/yr-20.3%6.4% conv. - **massage balm**5K/yr-13.6%3.4% conv. - **reflexology balm**4K/yr-15.4%7.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/naqi-massage-lotion/search-terms)
## **Top naqi massage lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£16K40%£21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Songbird Naturals Sports Massage Wax 550g**Songbird**£24.97**4.8★121 rev](https://www.amazon.co.uk/dp/B00JRALEMC) [2**Songbird Massage Wax 100g (Balance 100g)**Songbird**£8.31**4.8★90 rev](https://www.amazon.co.uk/dp/B00OZTAY2Q) [3**Relaxing Massage Balm with Lavender Geranium & Bergamot 100g Professional Aromatherapy Balm for Relaxation & Reflexology Me Time Therapies. Made in UK**Me-Time Therapies**£10.21**4.5★298 rev](https://www.amazon.co.uk/dp/B0793RBBFV) [4**Songbird Massage Starter Pack**Songbird**£29.10**4.8★31 rev](https://www.amazon.co.uk/dp/B091FRW87W) [5**Songbird Naturals Relaxation Massage Wax 100g EcoTub**Songbird**£8.32**4.4★53 rev](https://www.amazon.co.uk/dp/B00P82XZJI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Songbird Naturals Lavender Massage Wax 550g**Songbird**£24.96**8 rev1y ago](https://www.amazon.co.uk/dp/B0DNJVRJ5D) [**Songbird Naturals Vegan Zest Massage Wax 550g**Songbird**£24.94**1 rev2y ago](https://www.amazon.co.uk/dp/B0DBR5X3BL) [**Songbird Naturals Sports Massage Wax 600g EcoTub**Songbird**£27.34**121 rev2y ago](https://www.amazon.co.uk/dp/B0CVLFJJBD) [**Songbird Naturals Sports Massage Wax 300g EcoTub**Songbird**£16.65**5 rev3y ago](https://www.amazon.co.uk/dp/B0BBFRMWJ2) [**Songbird Massage Starter Pack**Songbird**£29.10**31 rev5y ago](https://www.amazon.co.uk/dp/B091FRW87W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Songbird Naturals Sports Massage Wax 300g EcoTub**Songbird**£16.65**5.0★**▲ 74%**](https://www.amazon.co.uk/dp/B0BBFRMWJ2) [**Songbird Naturals Sports Massage Wax 600g EcoTub**Songbird**£27.34**4.8★**▲ 66%**](https://www.amazon.co.uk/dp/B0CVLFJJBD) [**d3 Platinum Rehab Sports Massage Wax 1 x 200g - Pre & Post Sport Muscle Balm | Physio Joint & Muscular Pain Relief | Beeswax Ginger Root Black Pepper Seed**D3**£9.97**3.0★**▲ 52%**](https://www.amazon.co.uk/dp/B07P5ZWV4L) [**Songbird Massage Wax 100g (Balance 100g)**Songbird**£8.31**4.8★**▲ 39%**](https://www.amazon.co.uk/dp/B00OZTAY2Q) [**Relaxing Massage Balm with Lavender Geranium & Bergamot 100g Professional Aromatherapy Balm for Relaxation & Reflexology Me Time Therapies. Made in UK**Me-Time Therapies**£10.21**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B0793RBBFV)
**~~View all trending →~~**
## **What buyers say about naqi massage lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Massage Quality**39%
*“Sits on the skin nicely so good for massage and manipulation”*
**Quality-Overall**23%
*“Excellent product”*
**Smell**6%
*“Smells lovely”*
**Residue**5%
*“Showers off immediately with no residue”*
**Advertised Vs Actual Product**5%
*“Does what its supposed to do”*
**Ease Of Use**5%
*“Its also so easy to order from Amazon”*
**Value For Money**5%
*“an excellent price too”*
**Soft Feel**2%
*“pleasant”*
**Temperature Retention**2%
*“Solid at room temperature”*
**Skin Health**2%
*“Sits on the skin nicely so good for massage and manipulation”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Didn't work for me”*
**Muscle Pain Relief**20%
*“But unfortunately it didn't do anything for my sore muscles”*
### **Top return reasons **
**Leak-Proof**25%
**Ease Of Use**25%
**Smell**25%
**Age Suitability**25%
## **Common questions**
- **Is naqi massage lotion profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 25 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the naqi massage lotion niche?**
- 6 brands and 15 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in naqi massage lotion?**
- Top complaints mined from reviews: Functionality-Overall, Muscle Pain Relief. The return rate is 0.1%.
- **When does demand for naqi massage lotion peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the naqi massage lotion niche?**
- Listings span £8.31–£29.10; the average listing price is £16.75 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.
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