---
title: "Search terms — nad - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/nad/search-terms"
last_updated: "2026-07-31T19:38:11.395Z"
locale: en
meta:
  description: "Niche score 56/100 · £472K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £472K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nad - Flapen"
---

# **nad**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 14Conversion 57Competition 27Returns 100Price range 88Avg price 88Brand share 55Review moat 82Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.09–£98.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****364.39**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£472K**

£472K/yr · 479K searches

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-21.4%**

90-day search growth — must beat 0% to launch