---
title: "Reviews — mylee wax - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mylee-wax/reviews"
last_updated: "2026-07-31T19:54:34.929Z"
locale: en
meta:
  description: "Niche score 55/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — mylee wax - Flapen"
---

# **mylee wax**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 28Growth 58Conversion 89Competition 45Returns 98Price range 71Avg price 78Brand share 0Review moat 25Quality gap 76

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.29**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.46–£38.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+33.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£124K**

£124K/yr · 73K searches

**Review moat**

**Okay****3,972.76**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand