---
title: "Mylee Wax — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mylee-wax"
last_updated: "2026-07-31T17:15:23.984Z"
locale: en
meta:
description: "Niche score 55/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £124K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mylee Wax — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **mylee wax**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 28Growth 58Conversion 89Competition 45Returns 98Price range 71Avg price 78Brand share 0Review moat 25Quality gap 76
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.46–£38.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£124K**
£124K/yr · 73K searches
**Review moat**
**Okay****3,972.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mylee wax is a £124K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mylee wax market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£98K–£130K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- MYLEE100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/mylee-wax/trend)
## **Top mylee wax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£25K30%£37K40%£50K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mylee Professional Hard Wax Beads - 500g Premium Italian Stripless Wax for Women & Men At-Home Hair Removal for Full Body Face Bikini Line & Brazilian Wax (Coconut & Arnica)**MYLEE**£12.47**4.5★10,224 rev](https://www.amazon.co.uk/dp/B0796XQVKR) [2**Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal**MYLEE**£8.32**4.0★5,792 rev](https://www.amazon.co.uk/dp/B00XU9YBIA) [3**Mylee Professional Hard Wax Beads 1Kg (2x500g) Stripless Depilatory Waxing Pellets Solid Film Beans No Strip Needed Painless Gentle Hair Removal of Full Body Face & Bikini Line (Both Wax Pouches)**MYLEE**£19.76**4.5★10,224 rev](https://www.amazon.co.uk/dp/B079MD3Y3G) [4![Mylee Advanced Stripless Wax Trio Set 3x250g [Jasmine Eucalyptus Wild Rose] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax Full Body Face Bikini Brazilian](https://m.media-amazon.com/images/I/51DPvgDlELL.jpg)**Mylee Advanced Stripless Wax Trio Set 3x250g \[Jasmine Eucalyptus Wild Rose\] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax Full Body Face Bikini Brazilian**MYLEE**£20.08**4.5★948 rev](https://www.amazon.co.uk/dp/B0D6W4RJ4K) [5**Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Coconut & Arnica)**MYLEE**£32.13**4.4★4,977 rev](https://www.amazon.co.uk/dp/B079WW13HX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mylee Precision Face Wax 250ml Precise Hair Removal of Short & Fine Hair For Sensitive & Delicate Areas: Upper Lip Eyebrows Chin Soothing Chamomile Extract Up to 4 Weeks Hair-free Peach Scent**MYLEE**£10.86**144 rev1y ago](https://www.amazon.co.uk/dp/B0DM97WFCQ) [**Mylee Lets Face It Wax Kit Professional Facial Waxing Kit with Black Mini Heater 50g Precision Face Wax Beads (Peach & Chamomile) Wooden Waxing Spatulas Ear & Nose Wax Applicators & USB C Cable**MYLEE**£18.48**391 rev2y ago](https://www.amazon.co.uk/dp/B0D7DK2HCK) [![Mylee Advanced Stripless Wax Trio Set 3x250g [Jasmine Eucalyptus Wild Rose] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax Full Body Face Bikini Brazilian](https://m.media-amazon.com/images/I/51DPvgDlELL.jpg)**Mylee Advanced Stripless Wax Trio Set 3x250g \[Jasmine Eucalyptus Wild Rose\] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax Full Body Face Bikini Brazilian**MYLEE**£20.08**948 rev2y ago](https://www.amazon.co.uk/dp/B0D6W4RJ4K) [![Mylee Advanced Stripless Wax 500g [Wild Rose] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax for Hair Removal Full Body Face Bikini Brazilian Hollywood](https://m.media-amazon.com/images/I/41yD1GocH2L.jpg)**Mylee Advanced Stripless Wax 500g \[Wild Rose\] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax for Hair Removal Full Body Face Bikini Brazilian Hollywood**MYLEE**£13.68**948 rev2y ago](https://www.amazon.co.uk/dp/B0CSZ76XH3) [**Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)**MYLEE**£8.05**540 rev2y ago](https://www.amazon.co.uk/dp/B0CNXR97SX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mylee Professional Hard Wax Beads 1Kg Stripless Depilatory Waxing Pellets Solid Film Beans No Strip Needed Painless Gentle Hair Removal of Full Body Face & Bikini Line (Coconut & Arnica)**MYLEE**£21.12**4.5★**▲ 177%**](https://www.amazon.co.uk/dp/B07VXRNHTP) [**Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Charcoal & Green Tea)**MYLEE**£31.06**4.4★**▲ 117%**](https://www.amazon.co.uk/dp/B079WVW3RJ) [![Mylee Advanced Stripless Wax 500g [Jasmine] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax for Hair Removal Full Body Face Bikini Brazilian Hollywood](https://m.media-amazon.com/images/I/41plo-sFoPL.jpg)**Mylee Advanced Stripless Wax 500g \[Jasmine\] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax for Hair Removal Full Body Face Bikini Brazilian Hollywood**MYLEE**£13.63**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B0B2KDNBR6) [**Mylee Professional Paper Waxing Strips (Pack of 100) Durable and lightweight Salon-Quality For waxing at home or in salon**MYLEE**£5.46**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B01A5EHISW) [**Mylee Professional Hard Wax Beads - 500g Premium Italian Stripless Wax for Women & Men At-Home Hair Removal for Full Body Face Bikini Line & Brazilian Wax (Coconut & Arnica)**MYLEE**£12.47**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B0796XQVKR)
**~~View all trending →~~**
## **Common questions**
- **Is mylee wax profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 17 tracked products. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the mylee wax niche?**
- 1 brands and 2 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **When does demand for mylee wax peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mylee wax niche?**
- Listings span £5.46–£38.63; the average listing price is £16.29 (sweet spot $15–$100). The average incumbent carries 3,973 reviews — the moat a new listing must climb.
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