---
title: "Trend — my vitamins - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/my-vitamins/trend"
last_updated: "2026-07-31T19:53:20.934Z"
locale: en
meta:
  description: "Niche score 44/100 · £44K/yr market · 77K searches/yr · £15.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £44K/yr market · 77K searches/yr · £15.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — my vitamins - Flapen"
---

# **my vitamins**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 11Conversion 45Competition 54Returns 100Price range 59Avg price 77Brand share 3Review moat 61Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,043.37**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£6.36–£27.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£44K**

£44K/yr · 77K searches

**Growth**

**Bad****-28.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand