---
title: "My Vitamins — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/my-vitamins"
last_updated: "2026-07-31T17:13:33.273Z"
locale: en
meta:
description: "Niche score 44/100 · £44K/yr market · 77K searches/yr · £15.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £44K/yr market · 77K searches/yr · £15.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Vitamins — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **my vitamins**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 11Conversion 45Competition 54Returns 100Price range 59Avg price 77Brand share 3Review moat 61Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,043.37**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.36–£27.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£44K**
£44K/yr · 77K searches
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, my vitamins is a £44K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my vitamins market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£47K–£63K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **37%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**0%**
- Myprotein50% - MyVitamins43% - BULK POWDERS2% - THE PROTEIN WORKS2% - Applied Nutrition1% - Wellgard1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -28.3% search growth over the last 90 days.
2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/my-vitamins/trend)
## **Top my vitamins search terms**
- **my vitamins**21K/yr-44.0%1.5% conv. - **my protein collagen**11K/yr-23.4%4.0% conv. - **myvitamins**15K/yr-47.2%3.1% conv. - **my protein collagen protein powder**8K/yr+41.4%3.4% conv. - **my vitamins collagen**9K/yr-28.7%6.5% conv. - **myprotein collagen**5K/yr-1.4%4.9% conv. - **clear collagen protein powder**4K/yr-7.0%2.3% conv. - **myvitamins collagen**4K/yr-31.2%8.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/my-vitamins/search-terms)
## **Top my vitamins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 90 Capsules (3 Month Supply)**MyVitamins**£8.59**4.3★134 rev](https://www.amazon.co.uk/dp/B079KS2SD2) [2**Myprotein Collagen Protein Powder | Unflavoured 1 kg (40 Servings) | 22g Hydrolysed Collagen Peptides Per Serving | 90% Pure Collagen Content | High Protein Nutritional Supplement | Zero Sugar & Fat**Myprotein**£25.45**4.4★247 rev](https://www.amazon.co.uk/dp/B07C1CJMHC) [3**Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 30 Capsules**MyVitamins**£6.36**4.3★134 rev](https://www.amazon.co.uk/dp/B0FNDQW6VT) [4**Myvitamins Hair Skin and Nails Gummies Biotin Hair Growth Zinc & Vitamin C Hair Vitamins for Women & Men Hair Growth & Skin Support Strawberry Gummies 60 Vegan Chewable Supplements**MyVitamins**£12.86**4.8★12 rev](https://www.amazon.co.uk/dp/B0FPX9ZZN9) [5**Myprotein Clear Collagen Protein Powder | Cranberry & Raspberry - 30 Servings (648 g) | 18 g Hydrolysed Peptides | JuiceStyle Clear Protein Drink | Zero Fat & Sugar | Muscle Growth & Skin Health**Myprotein**£16.84**4.3★45 rev](https://www.amazon.co.uk/dp/B0FM8PZQHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)**Myprotein**£24.02**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJ88D54) [**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)**Myprotein**£23.90**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJL25VK) [**Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink**Myprotein**£23.23**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GNTPFX5H) [**Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink**Myprotein**£22.81**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GNTBY69S) [**Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink**Myprotein**£24.13**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GNT5RVY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)**Myprotein**£24.02**3.5★**▲ 289%**](https://www.amazon.co.uk/dp/B0GWJ88D54) [**Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)**Myprotein**£23.90**4.2★**▲ 288%**](https://www.amazon.co.uk/dp/B0GWJL25VK) [**Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink**Myprotein**£22.81**4.3★**▲ 252%**](https://www.amazon.co.uk/dp/B0GNTBY69S) [**Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink**Myprotein**£24.13**3.6★**▲ 191%**](https://www.amazon.co.uk/dp/B0GNT5RVY6) [**Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink**Myprotein**£23.23**3.8★**▲ 114%**](https://www.amazon.co.uk/dp/B0GNTPFX5H)
**~~View all trending →~~**
## **What buyers say about my vitamins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**17%
*“no weird taste”*
**Quality-Overall**14%
*“as good as the more expensive brands”*
**Value For Money**8%
*“Good price”*
**Solubility**7%
*“dissolves easily”*
**Joint Pain**5%
*“Ease of joint pain”*
**Flavor**4%
*“Nice strawberry flavour”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Skin Health**3%
*“skin have improved”*
**Hair Growth**3%
*“They are definitely effective. I took them due to hair loss several months ago”*
### **What buyers complain about **
**Taste-Overall**29%
*“Disgusting taste”*
**Flavor**5%
*“Disgusting flavour”*
**Smell**5%
*“smell disgusting”*
**Vegan/Organic**3%
*“Not suitable. pure Bovine”*
**Sweetness**3%
*“Not overly sweet”*
**Solubility**2%
*“It takes a few shakes of the bottle to get it to dissolve”*
**Quality-Overall**2%
*“Absolutely terrible product”*
**Functionality-Overall**2%
*“Didn't work”*
**Side Effects**2%
*“Made me really poorly bad headaches dizziness and nausea”*
**Allergies**2%
*“Allergic reaction”*
### **Top return reasons **
**Flavor**33%
**Dosage**17%
**Ingredients-Overall**17%
**Product Condition**17%
**Vegan/Organic**17%
## **Common questions**
- **Is my vitamins profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 27 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the my vitamins niche?**
- 6 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in my vitamins?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.1%.
- **What does it cost to enter the my vitamins niche?**
- Listings span £6.36–£27.50; the average listing price is £15.70 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.
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