---
title: "Mushroom Gummies — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mushroom-gummies"
last_updated: "2026-07-31T06:34:02.399Z"
locale: en
meta:
description: "Niche score 80/100 · £1.1M/yr market · 1.3M searches/yr · £14.29 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 80/100 · £1.1M/yr market · 1.3M searches/yr · £14.29 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mushroom Gummies — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **mushroom gummies**
**Launch it**
A $1.1M/yr market growing +82.3% this quarter with returns at 0.1% — clears our launch bar.
Market size 79Growth 84Conversion 65Competition 75Returns 100Price range 64Avg price 69Brand share 93Review moat 79Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+82.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****£1.1M**
£1.1M/yr · 1.3M searches
**Review moat**
**Great****424.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Avg price**
**Good****£14.29**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£6.52–£30.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, mushroom gummies is a £1.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–May–Jun. Verdict: Launch it — 80/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mushroom gummies market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£857K–£1.1M**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **97%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**42%**
Top 20: 92%
**Top-5 click share**
**40%**
Top 20: 90%
**Open market**
**53%**
- Known12% - UMMI9% - Directpurity8% - Fontaine7% - Migcopat6% - BuildLeaf5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +82.3% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May, Jun · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/mushroom-gummies/trend)
## **Top mushroom gummies search terms**
- **ankhway mushroom gummies**488K/yr+154.1%2.9% conv. - **mushroom gummies**471K/yr+30.4%5.5% conv. - **ankway mushroom gummies**95K/yr+79.5%3.4% conv. - **ankhway gummies**82K/yr+93.5%2.4% conv. - **ankhway mushroom gummies for adults**17K/yr+166.6%2.9% conv. - **ankaway mushroom gummies**19K/yr+80.7%2.8% conv. - **ankway gummies**13K/yr+135.0%2.3% conv. - **ankhaway mushroom gummies**14K/yr+73.6%2.8% conv. - **mushroom gummies for women**24K/yr-42.1%3.6% conv. - **ankhway 10-in-1 mushroom gummies**6K/yr+248.3%2.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/mushroom-gummies/search-terms)
## **Top mushroom gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£32K6%£65K9%£97K12%£129K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement**Known**£15.92**4.1★319 rev](https://www.amazon.co.uk/dp/B0F2TFXQZG) [2**UMMI 12-in-1 Super Mushroom Gummies with Lions Mane Reishi Cordyceps - 2500mg Functional Mushrooms Complex for Immunity Focus Mood & Energy - Vegan Supplements Raspberry Flavour (30 Gummies)**UMMI**£16.84**4.0★362 rev](https://www.amazon.co.uk/dp/B0F3QSTND5) [3**12-in-1 Mushroom Gummies Complex Including Lions Mane Reishi Chaga & Shiitake Vegan Mushroom Gummies Supplement Natural Mixed Mushroom Blend 60 Gummies**Directpurity**£15.40**4.3★200 rev](https://www.amazon.co.uk/dp/B0FX4Y3G72) [4**10 in 1 Mushroom Gummies High Strength 3000mg Powerful Mushroom Gummies 10 Functional Mushrooms with Lions Mane Reishi Chaga Shiitake Ashwagandha KSM-66 90 Vegan Gummies**Fontaine**£21.98**4.2★36 rev](https://www.amazon.co.uk/dp/B0H11P1NCW) [5**Mushroom Gummies Mushroom Complex Supplement with Lions Mane 60 Vegan Gummies**Migcopat**£14.34**4.2★67 rev](https://www.amazon.co.uk/dp/B0GH7GYWV1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mushroom Gummies 10 in 1 Mushroom Gummies Mushroom Gummie High Strength Mushroom Complex Mushroom Supplement Gummies Vegan Enhance Focus & Energy Supplement for Women Men Adult (1 60pc)**BAOSROY**£16.07**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H49JDZND) [**10 in 1 Mushroom Gummies High Strength for Women & Men(1 Bags)**ZREVSB**£18.21**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H3X92RBQ) [**Bearactive Mushroom Gummies 4000mg 12 Functional Mushroom Complex with Lions Mane Cordyceps Reishi Chaga Maitake & Shiitake Wild Raspberry Flavour Vegan Food Supplement 60 Gummies**Bearactive**£8.51**27 rev1mo ago](https://www.amazon.co.uk/dp/B0H3VMRSB2) [**10 in 1 Mushroom Gummies High Strength 3000mg Powerful Mushroom Gummies 10 Functional Mushrooms with Lions Mane Reishi Chaga Shiitake Ashwagandha KSM-66 90 Vegan Gummies**Fontaine**£21.98**36 rev2mo ago](https://www.amazon.co.uk/dp/B0H11P1NCW) [**10 in 1 Mushroom Gummies High Strength 2500mg Multi Mushroom Complex for Women & Men 10 Varieties Vegan Mushroom Gummies with Lions Mane Reishi Chaga Shiitake 60 Vegan Gummies (2 Bags)**BuildLeaf**£28.25**1 rev3mo ago](https://www.amazon.co.uk/dp/B0H14MLF12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bearactive Mushroom Gummies 4000mg 12 Functional Mushroom Complex with Lions Mane Cordyceps Reishi Chaga Maitake & Shiitake Wild Raspberry Flavour Vegan Food Supplement 60 Gummies**Bearactive**£8.51**4.3★**▲ 141%**](https://www.amazon.co.uk/dp/B0H3VMRSB2) [**10 in 1 Mushroom Gummies High Strength 2500mg Multi Mushroom Complex for Women & Men 10 Varieties Vegan Mushroom Gummies with Lions Mane Reishi Chaga Shiitake 60 Vegan Gummies (2 Bags)**BuildLeaf**£28.25**5.0★**▲ 139%**](https://www.amazon.co.uk/dp/B0H14MLF12) [**15-in-1 Mushroom Gummies with Lions Mane: Enhance Focus & Energy Mushroom Supplement for Women and Men Reish Raspberry Flavor 60 Gummies**Witoshilye**£14.08**4.8★**▲ 138%**](https://www.amazon.co.uk/dp/B0GW1G7TH2) [**10 in 1 Mushroom Gummies High Strength 3000mg Powerful Mushroom Gummies 10 Functional Mushrooms with Lions Mane Reishi Chaga Shiitake Ashwagandha KSM-66 90 Vegan Gummies**Fontaine**£21.98**4.2★**▲ 138%**](https://www.amazon.co.uk/dp/B0H11P1NCW) [**Sash Vitality 8-in-1 Mushroom Gummies Complex - 6 000mg High Strength - Includes Lions Mane and Cordyceps for Brain Focus - No Artificial Sugars or Sweeteners - Blackcurrant Flavour - 60 Vegan Gummies**SASH Vitality**£11.48**4.7★**▲ 137%**](https://www.amazon.co.uk/dp/B0GTWDJBF8)
**~~View all trending →~~**
## **What buyers say about mushroom gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“No off or odd taste”*
**Focus Enhancement**10%
*“Great focus”*
**Quality-Overall**8%
*“Excellent Quality product”*
**Value For Money**7%
*“Good Value”*
**Energy Level**6%
*“more energy”*
**Flavor**4%
*“Great flavour”*
**Sleep Quality**4%
*“sleep has improved”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Chewing/Swallowing**3%
*“soft to chew”*
**Ingredients-Overall**3%
*“Good quality ingredients”*
### **What buyers complain about **
**Taste-Overall**14%
*“Bit of a strange taste”*
**Functionality-Overall**6%
*“Did nothing”*
**Side Effects**5%
*“Please beware of the side effects”*
**Value For Money**5%
*“Expensive”*
**Dosage**4%
*“the sizing of the cubes are inconsistent which makes me slightly cautious about the dose accuracy”*
**Ingredients-Overall**3%
*“no published ingredient testing”*
**Sweetness**3%
*“Too much Sugar”*
**Flavor**2%
*“no strong mushroom flavor at all”*
**Ease Of Chewing/Swallowing**2%
*“are quite chewy”*
**Nutritional Content**2%
*“3rd party testing found nutrition geeks products are not as advertised”*
### **Top return reasons **
**Software/Application**100%
## **Common questions**
- **Is mushroom gummies profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 34 tracked products. 9 of 19 products launched in the last 360 days are still selling. 90-day search growth is +82.3%. Flapen's verdict: Launch it (80/100).
- **How competitive is the mushroom gummies niche?**
- 30 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in mushroom gummies?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Side Effects. The return rate is 0.1%.
- **When does demand for mushroom gummies peak?**
- Demand peaks in Jan–May–Jun; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the mushroom gummies niche?**
- Listings span £6.52–£30.04; the average listing price is £14.29 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.
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