---
title: "Trend — mushroom coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mushroom-coffee/trend"
last_updated: "2026-07-31T20:23:05.436Z"
locale: en
meta:
  description: "Niche score 58/100 · £353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mushroom coffee - Flapen"
---

# **mushroom coffee**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 21Conversion 62Competition 50Returns 99Price range 72Avg price 87Brand share 36Review moat 89Quality gap 77

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****222.13**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£19.69**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£7.38–£34.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£353K**

£353K/yr · 331K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch