---
title: "Muscletech Protein Powder — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/muscletech-protein-powder"
last_updated: "2026-07-31T19:52:32.620Z"
locale: en
meta:
description: "Niche score 43/100 · £51K/yr market · 100K searches/yr · £31.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £51K/yr market · 100K searches/yr · £31.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muscletech Protein Powder — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **muscletech protein powder**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 15Conversion 20Competition 47Returns 100Price range 84Avg price 95Brand share 24Review moat 26Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£31.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.18–£59.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,945.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£51K**
£51K/yr · 100K searches
According to Flapen's Amazon United Kingdom niche tracking, muscletech protein powder is a £51K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muscletech protein powder market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£48K–£64K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **16.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**4%**
- Muscletech44% - Warrior21% - USN13% - SCI-MX6% - Optimum Nutrition6% - MaxiNutrition5% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -20.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/muscletech-protein-powder/trend)
## **Top muscletech protein powder search terms**
- **protein powder with creatine**12K/yr-14.1%2.9% conv. - **muscletech protein powder**17K/yr-34.9%0.9% conv. - **protein and creatine powder**10K/yr-13.4%3.3% conv. - **whey protein with creatine**10K/yr-1.6%1.6% conv. - **nitrotech protein powder**10K/yr+27.7%1.3% conv. - **muscletech**12K/yr-43.9%0.8% conv. - **all in one protein powder**8K/yr+4.9%0.7% conv. - **muscle tech protein powder**8K/yr-0.2%0.6% conv. - **muscle tech**4K/yr+4.0%0.5% conv. - **nitrotech**4K/yr-76.0%1.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/muscletech-protein-powder/search-terms)
## **Top muscletech protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 7.3g BCAA 40 Servings 1.8g Strawberry**Muscletech**£59.09**4.4★43 rev](https://www.amazon.co.uk/dp/B0CB1BCXGT) [2**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream**Warrior**£15.97**4.2★283 rev](https://www.amazon.co.uk/dp/B0DYFBFWHL) [3**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate**Warrior**£15.05**4.4★117 rev](https://www.amazon.co.uk/dp/B0F1YK1YHB) [4**USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Chocolate Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix**USN**£26.62**4.4★447 rev](https://www.amazon.co.uk/dp/B0BHC2DK37) [5**MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 6.8g BCAA 40 Servings 1.8g Cookies & Cream**Muscletech**£59.50**4.4★2,679 rev](https://www.amazon.co.uk/dp/B008IC0Y80)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulk Hero Whey Protein Powder Double Chocolate**BULK POWDERS**£22.33**430 rev8mo ago](https://www.amazon.co.uk/dp/B0FSRY9VJJ) [**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate**Warrior**£15.05**117 rev1y ago](https://www.amazon.co.uk/dp/B0F1YK1YHB) [**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream**Warrior**£15.97**283 rev1y ago](https://www.amazon.co.uk/dp/B0DYFBFWHL) [**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Strawberry Crème**Warrior**£14.64**283 rev1y ago](https://www.amazon.co.uk/dp/B0DYFC1VTH) [**Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men**Nutrition Geeks**£8.18**5,215 rev1y ago](https://www.amazon.co.uk/dp/B0DQQDZGCW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg**SCI-MX**£16.74**4.3★**▲ 80%**](https://www.amazon.co.uk/dp/B0D673C78F) [**MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 6.8g BCAA 40 Servings 1.8g Cookies & Cream**Muscletech**£59.50**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B008IC0Y80) [**USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix**USN**£24.77**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B0BHBXNYT7) [**MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 7.3g BCAA 40 Servings 1.8g Strawberry**Muscletech**£59.09**4.4★**▲ 55%**](https://www.amazon.co.uk/dp/B0CB1BCXGT) [**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate**Warrior**£15.05**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0F1YK1YHB)
**~~View all trending →~~**
## **What buyers say about muscletech protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Trusted brand with consistent quality”*
**Taste-Overall**15%
*“No nasty taste”*
**Value For Money**9%
*“Reasonable price”*
**Nutritional Content**8%
*“Good tasting Protein Powder”*
**Solubility**7%
*“easy to mix”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Blend/Ratio**4%
*“Mixes really well”*
**Flavor**2%
*“the flavour is also very tasty”*
**Muscle Pain Relief**2%
*“Helps to keep my muscles strong”*
### **What buyers complain about **
**Taste-Overall**13%
*“taste was pretty artificial”*
**Solubility**7%
*“doesn't mix well”*
**Flavor**7%
*“not a fan of the chocolate flavour”*
**Value For Money**6%
*“Not worth the money for less”*
**Nutritional Content**5%
*“The protein was not good”*
**Side Effects**4%
*“started getting what I can only describe as hangover headaches and grogginess/brain fog”*
**Acid Regulator/Stomach Ache Relief**3%
*“Something wrong with the batch I got this time, has given multiple stomach pains, stopped using and then tried again and same”*
**Measurement/Reading Accuracy**2%
*“which isnt ideal of wanting to take accurate measures”*
**Sweetness**2%
*“way too chemical sweet tasting”*
**Dosage**2%
*“The dose is for sure bigger than I can fit in the bottle at once”*
### **Top return reasons **
**Value For Money**50%
**Side Effects**50%
## **Common questions**
- **Is muscletech protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the muscletech protein powder niche?**
- 8 brands and 74 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in muscletech protein powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **When does demand for muscletech protein powder peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the muscletech protein powder niche?**
- Listings span £8.18–£59.50; the average listing price is £31.75 (sweet spot $15–$100). The average incumbent carries 3,946 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)