---
title: "Products — multivitamin - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/multivitamin/products"
last_updated: "2026-07-31T08:13:11.567Z"
locale: en
meta:
  description: "Niche score 61/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — multivitamin - Flapen"
---

# **multivitamin**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 16Conversion 86Competition 68Returns 100Price range 48Avg price 32Brand share 63Review moat 24Quality gap 38

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.7M**

£2.7M/yr · 2.8M searches

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£4.38–£24.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.82**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****5,874.26**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch