---
title: "Search terms — mullein leaf - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mullein-leaf/search-terms"
last_updated: "2026-07-31T22:06:30.278Z"
locale: en
meta:
  description: "Niche score 57/100 · £437K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £437K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mullein leaf - Flapen"
---

# **mullein leaf**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 13Conversion 95Competition 47Returns 100Price range 14Avg price 47Brand share 58Review moat 67Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****828.9**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£437K**

£437K/yr · 316K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£11.63**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£6.68–£16.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch