---
title: "Mullein Gum Repair Gel — £256K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mullein-gum-repair-gel"
last_updated: "2026-07-31T16:30:40.356Z"
locale: en
meta:
description: "Niche score 53/100 · £256K/yr market · 215K searches/yr · £9.07 avg price. Soft demand (-2.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £256K/yr market · 215K searches/yr · £9.07 avg price. Soft demand (-2.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mullein Gum Repair Gel — £256K/yr Amazon UK Niche (2026) - Flapen"
---
# **mullein gum repair gel**
**Worth a look**
Shows low returns (0.0%), but soft demand (-2.1% this quarter) keeps it on the watch list.
Market size 47Growth 24Conversion 96Competition 36Returns 100Price range 36Avg price 26Brand share 26Review moat 41Quality gap 94
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£256K**
£256K/yr · 215K searches
**Review moat**
**Okay****2,428.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£5.55–£20.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.07**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mullein gum repair gel is a £256K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mullein gum repair gel market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£227K–£272K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#306**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **100%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**8%**
- Gengigel67% - SarMee7% - NVBFOL7% - REINREUDE5% - Curasept3% - SONGQEE3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -2.1% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Jun · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/mullein-gum-repair-gel/trend)
## **Top mullein gum repair gel search terms**
- **gengigel**65K/yr-12.3%15.7% conv. - **gengigel gel**25K/yr-22.2%19.5% conv. - **mullend teeth repair gel**17K/yr+58.3%3.8% conv. - **teeth repair gel**15K/yr+36.5%3.1% conv. - **gum repair gel**16K/yr+7.3%3.8% conv. - **gum gel**12K/yr+1.5%4.6% conv. - **mullend**12K/yr+15.5%2.5% conv. - **gingival gel**5K/yr+3.0%7.1% conv. - **gengigel gel for gums**6K/yr-12.7%17.9% conv. - **gum protect repair gel**9K/yr-29.3%5.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/mullein-gum-repair-gel/search-terms)
## **Top mullein gum repair gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£38K30%£77K45%£115K60%£154K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums**Gengigel**£7.77**4.4★9,315 rev](https://www.amazon.co.uk/dp/B002K5SWA8) [2**Mullein Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (Teeth Pen Set(4 Piece))**SarMee**£7.82**3.7★44 rev](https://www.amazon.co.uk/dp/B0GWMMZBMR) [3**2PCS Gum Repair Gel Natural Toothpaste Nursing Gum Disease Treatment for Adults Gu/m Protect Repair Gel for Receding Gums Instant Whitening Effect Bad Breath Treatment Pain Relief Oral Care**NVBFOL**£6.95**2.2★15 rev](https://www.amazon.co.uk/dp/B0FR39BLS6) [4**4PCS Mullein Gum Repair Gel Gum Repair Gel for Receding Gums Deeply Cleaning Tooth Whitening Pens Natural G/um Shield Soothing G/el Instant G/um Protect & Teeth Repair G/el Fresh Breath**REINREUDE**£7.67**3.9★9 rev](https://www.amazon.co.uk/dp/B0G5F5ZRQB) [5**Gengigel Mouthrinse 300ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Bleeding Gums Gingivitis & Mouth Ulcers**Gengigel**£16.36**4.6★4,627 rev](https://www.amazon.co.uk/dp/B08Z4DLYYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2025 Mullend Teeth Repair Gel 5 Pcs Mullein Gum Repair Gel Gum Shield Therapy GelTeeth Whitening Essence Pen Natural Toothpaste Treatment Protect Gums & Oral Care Deeply Cleaning Toothpaste (5PCS)**SONGQEE**£10.87**61 rev3mo ago](https://www.amazon.co.uk/dp/B0FHQ33QST) [**Mullein Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (Teeth Pen Set(4 Piece))**SarMee**£7.82**44 rev3mo ago](https://www.amazon.co.uk/dp/B0GWMMZBMR) [**4PCS Mullein Gum Repair Gel Gum Repair Gel for Receding Gums Deeply Cleaning Tooth Whitening Pens Natural G/um Shield Soothing G/el Instant G/um Protect & Teeth Repair G/el Fresh Breath**REINREUDE**£7.67**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G5F5ZRQB) [**4Pcs Gums Repair Gel 2025 Teeth Repair Gel Natural Toothpaste Treatment Protect Gums & Oral Care Deeply Cleaning RevitalizesGums 4ml**SinceReal**£6.93**19 rev9mo ago](https://www.amazon.co.uk/dp/B0FX2TZK72) [**2PCS Mullend Gum Repair Gel Gum Problems for Adults Reduces Inflammation Relieves Tooth Discomfort Strengthens Gums & Supports Oral Health Whitening Essence for Healthy Fresh Smile**Clawrex**£7.46**17 rev9mo ago](https://www.amazon.co.uk/dp/B0FWCKH582)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mullein Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (Teeth Pen Set(4 Piece))**SarMee**£7.82**3.7★**▲ 280%**](https://www.amazon.co.uk/dp/B0GWMMZBMR) [**2PCS Gum Repair Gel Natural Toothpaste Nursing Gum Disease Treatment for Adults Gu/m Protect Repair Gel for Receding Gums Instant Whitening Effect Bad Breath Treatment Pain Relief Oral Care**NVBFOL**£6.95**2.2★**▲ 253%**](https://www.amazon.co.uk/dp/B0FR39BLS6) [**4PCS Mullein Gum Repair Gel Gum Repair Gel for Receding Gums Deeply Cleaning Tooth Whitening Pens Natural G/um Shield Soothing G/el Instant G/um Protect & Teeth Repair G/el Fresh Breath**REINREUDE**£7.67**3.9★**▲ 236%**](https://www.amazon.co.uk/dp/B0G5F5ZRQB) [**2PCS Mullend Gum Repair Gel Gum Problems for Adults Reduces Inflammation Relieves Tooth Discomfort Strengthens Gums & Supports Oral Health Whitening Essence for Healthy Fresh Smile**Clawrex**£7.46**3.1★**▲ 173%**](https://www.amazon.co.uk/dp/B0FWCKH582) [**Benaewa 2 Pcs Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (4ml)**Benaewa**£6.65**3.6★**▲ 159%**](https://www.amazon.co.uk/dp/B0GT4TWXMF)
**~~View all trending →~~**
## **What buyers say about mullein gum repair gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**25%
*“Good for gums”*
**Quality-Overall**9%
*“Great price for quality”*
**Tooth Brightening**9%
*“my smile is brighter”*
**Tooth Sensitivity**7%
*“Excellent for Post Tooth Extraction”*
**Efficiency**7%
*“Effective”*
**Value For Money**5%
*“theres plenty of liquid in each pen so you get multiple uses from each one meaning the 4 pack is really good value for money”*
**Taste-Overall**4%
*“Taste nice and it helps with health of your gums and it also speed the healing of any condition related to your mouth,gums,teeth due the hyaluronic acid”*
**Advertised Vs Actual Product**4%
*“Item was as advertised”*
**Ease Of Use**4%
*“So convenient for busy people”*
**Joint Pain**3%
*“Good for ulcers”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Did not Work”*
**Value For Money**11%
*“seems poor value”*
**Oral Hygiene**10%
*“Tube too hard to squeeze so cannot get the toothpaste out of the tube”*
**Dilute/Watery**9%
*“was very watery”*
**Ease Of Use**9%
*“Finicky to use”*
**Quality-Overall**6%
*“Rubbish”*
**Taste-Overall**4%
*“the taste is nothing like toothpaste”*
**Pain Relief-Overall**3%
*“painfull gave this a try”*
**Natural Resource Wastage**3%
*“Waste”*
**Advertised Vs Actual Product**2%
*“Doesnt do what it says”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Leak-Proof**20%
**Functionality-Overall**12%
**Dilute/Watery**9%
**Ingredients-Overall**7%
**Instructions/User Manual/Troubleshooting**7%
**Compatibility-Overall**5%
**Size-Overall**5%
**Hard Feel**2%
**Tooth Brightening**2%
## **Common questions**
- **Is mullein gum repair gel profitable to sell on Amazon United Kingdom?**
- The niche generates £256K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mullein gum repair gel niche?**
- 9 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mullein gum repair gel?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Oral Hygiene. The return rate is 0.0%.
- **When does demand for mullein gum repair gel peak?**
- Demand peaks in Mar–Jun; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the mullein gum repair gel niche?**
- Listings span £5.55–£20.31; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 2,429 reviews — the moat a new listing must climb.
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