---
title: "Search terms — mosquito repellent kids - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mosquito-repellent-kids/search-terms"
last_updated: "2026-07-31T19:56:49.983Z"
locale: en
meta:
  description: "Niche score 57/100 · £92K/yr market · 95K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £92K/yr market · 95K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mosquito repellent kids - Flapen"
---

# **mosquito repellent kids**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 98Conversion 97Competition 38Returns 99Price range 0Avg price 19Brand share 43Review moat 29Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+236.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,556.41**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£92K**

£92K/yr · 95K searches

**Avg price**

**Bad****£6.71**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.65–£12.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")