---
title: "Mosquito Repellent Kids — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mosquito-repellent-kids"
last_updated: "2026-07-31T17:25:34.292Z"
locale: en
meta:
description: "Niche score 57/100 · £92K/yr market · 95K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £92K/yr market · 95K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mosquito Repellent Kids — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **mosquito repellent kids**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 98Conversion 97Competition 38Returns 99Price range 0Avg price 19Brand share 43Review moat 29Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+236.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,556.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£92K**
£92K/yr · 95K searches
**Avg price**
**Bad****£6.71**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.65–£12.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, mosquito repellent kids is a £92K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mosquito repellent kids market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£84K–£101K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**15%**
- Autan45% - INCOGNITO10% - BUZZPATCH9% - Jungle Formula8% - XHC7% - Smidge that midge5% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +236.8% search growth over the last 90 days.
35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/mosquito-repellent-kids/trend)
## **Top mosquito repellent kids search terms**
- **mosquito repellent kids**21K/yr+171.7%7.6% conv. - **autan mosquito repellent**17K/yr+382.6%16.8% conv. - **kids mosquito repellent**14K/yr+168.0%8.4% conv. - **insect repellent kids**10K/yr+465.1%9.4% conv. - **kids insect repellent**9K/yr+289.9%10.8% conv. - **autan**11K/yr+107.7%12.3% conv. - **mosquito repellent for kids**8K/yr+169.0%6.2% conv. - **autan insect repellent**3K/yr+983.8%19.1% conv. - **insect repellent for kids**3K/yr+332.1%8.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/mosquito-repellent-kids/search-terms)
## **Top mosquito repellent kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£28K40%£37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Autan Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids DEET Free Formula Up to 8 Hours Protection against Mosquitoes Biting Flies and Ticks 100 ml**Autan**£5.44**4.4★2,082 rev](https://www.amazon.co.uk/dp/B088RTJXHS) [2**Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent**INCOGNITO**£9.95**4.3★5,174 rev](https://www.amazon.co.uk/dp/B0CYCFX675) [3**NATPAT Buzz Patch Mosquito Patch Stickers for Kids - The Original All Natural Citronella Essential Oil Insect Patch Plant Based Ingredients Non-Toxic DEET Free for Toddlers Kids - 48 Count**BUZZPATCH**£12.24**4.2★12,149 rev](https://www.amazon.co.uk/dp/B09745CSRV) [4**Autan Mosquito & Insect Repellent Spray 100ml DEET Free Formula Up to 8 Hours Protection Travel Essential Suitable for Kids**Autan**£5.23**4.4★785 rev](https://www.amazon.co.uk/dp/B088RS7RCD) [5**XPEL Kids Mosquito Pump Spray**XHC**£3.68**4.2★200 rev](https://www.amazon.co.uk/dp/B00CHJQ8NU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use**Wasp-Eze**£6.37**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWBCXLY) [**Autan Active Mosquito & Insect Repellent Spray Travel Essentials DEET Formula Up to 6 Hours Protection against Mosquitoes 100 ml**Autan**£5.84**294 rev1y ago](https://www.amazon.co.uk/dp/B0DZDYMXQT) [**Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent**INCOGNITO**£9.95**5,174 rev2y ago](https://www.amazon.co.uk/dp/B0CYCFX675) [**Pestshield Mosquito & Insect Repellent Pump Spray for Kids (120ml)**Pestshield**£1.65**46 rev2y ago](https://www.amazon.co.uk/dp/B0CXTCW27B) [**Autan Botanicals Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids Up to 6 Hours Plant Based Protection DEET Free Formula 100 ml**Autan**£6.30**69 rev3y ago](https://www.amazon.co.uk/dp/B0C9DVT5VF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use**Wasp-Eze**£6.37**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0GRWBCXLY) [**Autan Botanicals Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids Up to 6 Hours Plant Based Protection DEET Free Formula 100 ml**Autan**£6.30**4.2★**▲ 34%**](https://www.amazon.co.uk/dp/B0C9DVT5VF) [**Autan Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids DEET Free Formula Up to 8 Hours Protection against Mosquitoes Biting Flies and Ticks 100 ml**Autan**£5.44**4.4★**▲ 24%**](https://www.amazon.co.uk/dp/B088RTJXHS) [**Anbar Mosquito Repellent Bracelets Bands for Adults and Kids 14 Pack All-Natural Deet-Free Non-Toxic Protection Stretchy Waterproof Anti-Mosquito Wristbands for Hiking and Camping**Anbar**£6.56**4.2★**▲ 17%**](https://www.amazon.co.uk/dp/B0B15K74B4) [**Jungle Formula Dry Protect Insect Repellent (90ml Spray Bottle) - DEET Free Mosquito Midge & Biting Insect Repellent - Up To 6 Hours Protection From Bites - Non Greasy Lightly Fragranced Bug Spray**Jungle Formula**£6.19**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B07N16TVWS)
**~~View all trending →~~**
## **What buyers say about mosquito repellent kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**21%
*“Best repellant”*
**Efficiency**12%
*“It does work”*
**Smell**10%
*“No strong smell”*
**Quality-Overall**7%
*“Better than other brands”*
**Advertised Vs Actual Product**6%
*“Seemed to work”*
**Value For Money**5%
*“Worth the money”*
**Ease Of Application**5%
*“Excellent application - and easy to use”*
**Ease Of Use**4%
*“Easy to use”*
**Protection**3%
*“theyre a great extra layer of protection or a good option for those who prefer something more natural”*
**Strength**2%
*“They have a strong”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Didn't do the job”*
**Smell**16%
*“It doesnt smell great”*
**Pest/Insect Control**12%
*“all the local turkish bugs / mozzies / flies ate me”*
**Value For Money**6%
*“Just a waste of money”*
**Allergies**4%
*“Allergic reaction/sensitive skin”*
**Leak-Proof**3%
*“Leaked before I could use”*
**Quality-Overall**3%
*“Completely ruined my bag”*
**Durability**2%
*“doesnt last more than 48hrs”*
**Moist/Dry**2%
*“its ingredients that are making my skin extremely dry to the point it causes soreness from extreme dryness”*
**Adhesion/Stickiness**2%
*“They dont stick well”*
### **Top return reasons **
**Functionality-Overall**25%
**Value For Money**14%
**Leak-Proof**10%
**Adhesion/Stickiness**8%
**Pest/Insect Control**7%
**Smell**5%
**Compatibility-Overall**5%
**Quality-Overall**3%
**Age Suitability**3%
**Comfort-Overall**3%
## **Common questions**
- **Is mosquito repellent kids profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +236.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the mosquito repellent kids niche?**
- 11 brands and 132 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in mosquito repellent kids?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.1%.
- **When does demand for mosquito repellent kids peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 8.5× the quietest.
- **What does it cost to enter the mosquito repellent kids niche?**
- Listings span £1.65–£12.24; the average listing price is £6.71 (sweet spot $15–$100). The average incumbent carries 3,556 reviews — the moat a new listing must climb.
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