---
title: "Mosquito Cream — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/mosquito-cream"
last_updated: "2026-07-31T16:24:54.235Z"
locale: en
meta:
  description: "Niche score 47/100 · £29K/yr market · 38K searches/yr · £6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £29K/yr market · 38K searches/yr · £6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Mosquito Cream — £29K/yr Amazon UK Niche (2026) - Flapen"
---

# **mosquito cream**

**Skip it**

Prices mostly outside the sweet spot ($3.29–$10.21) — this niche doesn't clear our bar today.

Market size 7Growth 100Conversion 92Competition 13Returns 100Price range 0Avg price 19Brand share 30Review moat 27Quality gap 43

**Growth**

**Incredible****+325.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,832.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.74**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£29K**

£29K/yr · 38K searches

**Price range**

**Bad****£3.29–£10.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")

According to Flapen's Amazon United Kingdom niche tracking, mosquito cream is a £29K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **mosquito cream market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**5K–6K**</dd><dd>avg 500–750/product</dd>

<dt>**Revenue / yr**</dt><dd>**£34K–£40K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**11.4%**</dd>

<dt>**Avg BSR**</dt><dd>**#60**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**89%**</dd>

<dt>**Sponsored**</dt><dd>**56%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**63 months**</dd>

<dt>**Avg seller age**</dt><dd>**161 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**89**

**Top-5 brand share**

**87%**

Top 20: 100%

**Top-5 click share**

**84%**

Top 20: 100%

**Open market**

**8%**

- Jungle Formula56% - Anthisan10% - XHC9% - Dabur7% - THEYE6% - INCOGNITO5% - Open — no brand owns it (2 brands, 8%)

## **Demand**

Weekly Amazon search volume, last 51 weeks — +325.4% search growth over the last 90 days.

3K2KSpike '25Spike '26Prime Day '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

[**Open Trend **](https://flapen.com/research/uk/health-personal-care/mosquito-cream/trend)

## **Top mosquito cream search terms**

- **jungle formula roll on**13K/yr+555.1%10.1% conv. - **insect repellent roll on**6K/yr+442.0%12.7% conv. - **mosquito cream**6K/yr+199.3%7.9% conv. - **insect repellent cream**5K/yr+238.7%6.8% conv. - **mosquito repellent roll on**6K/yr+218.6%11.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/mosquito-cream/search-terms)

## **Top mosquito cream products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£4K30%£9K45%£13K60%£17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jungle Formula Maximum Strength Insect Repellent Roll On (50ml - 50% DEET) - Up to 12 Hour Protection Against Mosquitoes Ticks & Biting Insects - for Travel & Domestic Use](https://m.media-amazon.com/images/I/31ALr8n-ajL.jpg)**Jungle Formula Maximum Strength Insect Repellent Roll On (50ml - 50% DEET) - Up to 12 Hour Protection Against Mosquitoes Ticks & Biting Insects - for Travel & Domestic Use**Jungle Formula**£4.77**4.6★3,613 rev](https://www.amazon.co.uk/dp/B007FDWP94) [2![Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)](https://m.media-amazon.com/images/I/311ZLy2HqpL.jpg)**Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)**Anthisan**£3.29**4.6★17,606 rev](https://www.amazon.co.uk/dp/B00U375M94) [3![Xpel Mosquito and Insect Repellent Roll On 75 ml](https://m.media-amazon.com/images/I/51jhmKv0cbL.jpg)**Xpel Mosquito and Insect Repellent Roll On 75 ml**XHC**£4.55**4.2★610 rev](https://www.amazon.co.uk/dp/B004ZR97GW) [4![Dabur 3 Advanced Odomos Mosquito Repellent Cream 50G X 3 = 150G](https://m.media-amazon.com/images/I/51x+Hp39zqL.jpg)**Dabur 3 Advanced Odomos Mosquito Repellent Cream 50G X 3 = 150G**Dabur**£6.17**4.7★803 rev](https://www.amazon.co.uk/dp/4587365327) [5![THEYE Mosquito Repellent Cream - Extra Strong/Tropical Strength - 100% Natural Deet Free No Preservatives - Safe Insect/Midge Repellent for Adults Children & The Environment - 75ml](https://m.media-amazon.com/images/I/41KRwugdrcL.jpg)**THEYE Mosquito Repellent Cream - Extra Strong/Tropical Strength - 100% Natural Deet Free No Preservatives - Safe Insect/Midge Repellent for Adults Children & The Environment - 75ml**THEYE**£8.98**4.3★642 rev](https://www.amazon.co.uk/dp/B079S1FRXQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use](https://m.media-amazon.com/images/I/31veY67QH4L.jpg)**Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use**Wasp-Eze**£6.37**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWBCXLY) [![THEYE Mosquito Repellent Cream - Extra Strong/Tropical Strength - 100% Natural Deet Free No Preservatives - Safe Insect/Midge Repellent for Adults Children & The Environment - 75ml](https://m.media-amazon.com/images/I/41KRwugdrcL.jpg)**THEYE Mosquito Repellent Cream - Extra Strong/Tropical Strength - 100% Natural Deet Free No Preservatives - Safe Insect/Midge Repellent for Adults Children & The Environment - 75ml**THEYE**£8.98**642 rev8y ago](https://www.amazon.co.uk/dp/B079S1FRXQ) [![Dabur 3 Advanced Odomos Mosquito Repellent Cream 50G X 3 = 150G](https://m.media-amazon.com/images/I/51x+Hp39zqL.jpg)**Dabur 3 Advanced Odomos Mosquito Repellent Cream 50G X 3 = 150G**Dabur**£6.17**803 rev10y ago](https://www.amazon.co.uk/dp/4587365327) [![Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)](https://m.media-amazon.com/images/I/311ZLy2HqpL.jpg)**Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)**Anthisan**£3.29**17,606 rev11y ago](https://www.amazon.co.uk/dp/B00U375M94) [![INCOGNITO Insect Repellent Roll on 50 ml - Maximum Strength Vegan DEET free formula - Mosquito Repellent and Effective On All Biting Insects - Travel Friendly - Bug Repellent Suitable for Humans Transparent](https://m.media-amazon.com/images/I/41FtpmH664L.jpg)**INCOGNITO Insect Repellent Roll on 50 ml - Maximum Strength Vegan DEET free formula - Mosquito Repellent and Effective On All Biting Insects - Travel Friendly - Bug Repellent Suitable for Humans Transparent**INCOGNITO**£8.06**780 rev12y ago](https://www.amazon.co.uk/dp/B00J4QZ7UY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use](https://m.media-amazon.com/images/I/31veY67QH4L.jpg)**Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use**Wasp-Eze**£6.37**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0GRWBCXLY) [![Jungle Formula Insect Repellent Roll On - 50mls](https://m.media-amazon.com/images/I/31rU9RNELaL.jpg)**Jungle Formula Insect Repellent Roll On - 50mls**Jungle Formula**£10.21**4.8★**▲ 83%**](https://www.amazon.co.uk/dp/B000KVH282) [![Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)](https://m.media-amazon.com/images/I/311ZLy2HqpL.jpg)**Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)**Anthisan**£3.29**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B00U375M94) [![Jungle Formula Maximum Strength Insect Repellent Roll On (50ml - 50% DEET) - Up to 12 Hour Protection Against Mosquitoes Ticks & Biting Insects - for Travel & Domestic Use](https://m.media-amazon.com/images/I/31ALr8n-ajL.jpg)**Jungle Formula Maximum Strength Insect Repellent Roll On (50ml - 50% DEET) - Up to 12 Hour Protection Against Mosquitoes Ticks & Biting Insects - for Travel & Domestic Use**Jungle Formula**£4.77**4.6★**— 2%**](https://www.amazon.co.uk/dp/B007FDWP94) [![INCOGNITO Insect Repellent Roll on 50 ml - Maximum Strength Vegan DEET free formula - Mosquito Repellent and Effective On All Biting Insects - Travel Friendly - Bug Repellent Suitable for Humans Transparent](https://m.media-amazon.com/images/I/41FtpmH664L.jpg)**INCOGNITO Insect Repellent Roll on 50 ml - Maximum Strength Vegan DEET free formula - Mosquito Repellent and Effective On All Biting Insects - Travel Friendly - Bug Repellent Suitable for Humans Transparent**INCOGNITO**£8.06**4.1★**— 0%**](https://www.amazon.co.uk/dp/B00J4QZ7UY)

**~~View all trending →~~**

## **What buyers say about mosquito cream**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**16%

*“Good roll on insect repellent”*

**Smell**12%

*“No offensive smell”*

**Quality-Overall**10%

*“Excellent cream”*

**Ease Of Application**8%

*“ease of application”*

**Efficiency**8%

*“Seemingly effective”*

**Advertised Vs Actual Product**6%

*“Great product does what it says”*

**Value For Money**5%

*“Good value for money”*

**Ease Of Use**5%

*“easy to use”*

**Itch Relief**4%

*“Works well to remove itch”*

**Allergies**3%

*“Great for sensitive skin”*

### **What buyers complain about **

**Pest/Insect Control**16%

*“The product was unfortunately ineffective for mosquito bites”*

**Allergies**11%

*“as I tend to get a histamine reaction with redness and swelling”*

**Leak-Proof**9%

*“quite a lot leaked out into my bag”*

**Functionality-Overall**9%

*“Not working”*

**Value For Money**7%

*“it also feels a little expensive for the amount you get”*

**Smell**5%

*“is smelly”*

**Itch Relief**4%

*“Does nothing at all to relieve swelling or itching from horse fly bites waste of money”*

**Ease Of Use**2%

*“Couldnt get any of the cream out”*

**Oral Hygiene**2%

*“I had a bite which became inflamed, red and started tracking up my leg”*

**Size-Overall**2%

*“Small tube”*

### **Top return reasons **

**Leak-Proof**66%

**Product Condition**10%

**Ingredients-Overall**3%

**Value For Money**3%

**Quality-Overall**3%

**Dilute/Watery**3%

**Functionality-Overall**3%

**Size-Overall**3%

**Moist/Dry**2%

**Ease Of Use**2%

## **Common questions**

<dl>

<dt>**Is mosquito cream profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £29K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +325.4%. Flapen's verdict: Skip it (47/100).</dd>

<dt>**How competitive is the mosquito cream niche?**</dt><dd>8 brands and 89 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.</dd>

<dt>**What do buyers complain about in mosquito cream?**</dt><dd>Top complaints mined from reviews: Pest/Insect Control, Allergies, Leak-Proof. The return rate is 0.0%.</dd>

<dt>**What does it cost to enter the mosquito cream niche?**</dt><dd>Listings span £3.29–£10.21; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 3,832 reviews — the moat a new listing must climb.</dd>

</dl>

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