---
title: "Midge Repellent — £509K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/midge-repellent"
last_updated: "2026-07-31T06:34:32.224Z"
locale: en
meta:
description: "Niche score 52/100 · £509K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £509K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Midge Repellent — £509K/yr Amazon UK Niche (2026) - Flapen"
---
# **midge repellent**
**Worth a look**
Shows demand growing +476.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 60Growth 100Conversion 99Competition 8Returns 99Price range 6Avg price 25Brand share 0Review moat 28Quality gap 35
**Growth**
**Incredible****+476.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£509K**
£509K/yr · 312K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,739.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£8.86**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.77–£15.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, midge repellent is a £509K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **midge repellent market data**
- **Units sold / yr**
- **50K–60K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£443K–£532K**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Smidge that midge54% - VORAGA39% - PYRAMID4% - Jungle Formula3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +476.7% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jul · busiest ÷ quietest = 189.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/midge-repellent/trend)
## **Top midge repellent search terms**
- **smidge insect repellent**103K/yr+542.6%19.4% conv. - **smidge**73K/yr+560.2%16.1% conv. - **midge repellent**67K/yr+839.6%7.4% conv. - **smidge insect repellent spray**22K/yr+513.2%21.1% conv. - **midge repellent outdoor**7K/yr+97.1%3.3% conv. - **smidge spray**10K/yr+733.7%12.6% conv. - **midge spray**7K/yr+700.4%9.6% conv. - **midge**5K/yr+566.5%3.4% conv. - **smidge midge repellent**4K/yr+690.3%13.9% conv. - **midges repellent**5K/yr+7.6%5.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/midge-repellent/search-terms)
## **Top midge repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£51K20%£102K30%£153K40%£203K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack**VORAGA**£15.62**4.7★699 rev](https://www.amazon.co.uk/dp/B07DPW8W66) [2**Smidge Insect Repellent Cream (75ml)**Smidge that midge**£8.26**4.5★10,396 rev](https://www.amazon.co.uk/dp/B00413715E) [3**Smidge Insect Repellent (30ml)**Smidge that midge**£5.09**4.4★131 rev](https://www.amazon.co.uk/dp/B0D3GTRVVB) [4**Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites**Smidge that midge**£9.58**4.5★266 rev](https://www.amazon.co.uk/dp/B00XHPKCWQ) [5**Smidge That Midge Insect Repellent - 75ml (Pack of 2)**Smidge that midge**£15.66**4.6★613 rev](https://www.amazon.co.uk/dp/B01C7ASN04)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smidge Insect Repellent (30ml)**Smidge that midge**£5.09**131 rev2y ago](https://www.amazon.co.uk/dp/B0D3GTRVVB) [**Jungle Formula Maximum Strength Insect Repellent Aerosol Spray (125ml - 50% DEET) - Up to 9 Hour Protection Against Mosquitoes Ticks & Biting Insects - Mosquito Repellent for Travel & Domestic Use**Jungle Formula**£5.74**14,196 rev7y ago](https://www.amazon.co.uk/dp/B07N8KCTD1) [**Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack**VORAGA**£15.62**699 rev8y ago](https://www.amazon.co.uk/dp/B07DPW8W66) [**Smidge Midge and Mosquito-Proof Super Lightweight Head Net - Green One Size**Smidge that midge**£4.77**2,946 rev10y ago](https://www.amazon.co.uk/dp/B01EJF6LAE) [**Smidge That Midge Insect Repellent - 75ml (Pack of 2)**Smidge that midge**£15.66**613 rev10y ago](https://www.amazon.co.uk/dp/B01C7ASN04)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pyramid Trek Midge and Tick DEET Free Midge and Tick Repellent | 60ml**PYRAMID**£6.16**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B006KRTN3M) [**Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack**VORAGA**£15.62**4.7★**— 8%**](https://www.amazon.co.uk/dp/B07DPW8W66) [**Jungle Formula Maximum Strength Insect Repellent Aerosol Spray (125ml - 50% DEET) - Up to 9 Hour Protection Against Mosquitoes Ticks & Biting Insects - Mosquito Repellent for Travel & Domestic Use**Jungle Formula**£5.74**4.6★**— 1%**](https://www.amazon.co.uk/dp/B07N8KCTD1) [**Smidge That Midge Insect Repellent - 75ml (Pack of 2)**Smidge that midge**£15.66**4.6★**— 0%**](https://www.amazon.co.uk/dp/B01C7ASN04) [**Smidge Midge and Mosquito-Proof Super Lightweight Head Net - Green One Size**Smidge that midge**£4.77**4.6★**— 2%**](https://www.amazon.co.uk/dp/B01EJF6LAE)
**~~View all trending →~~**
## **What buyers say about midge repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**20%
*“incredible at keeping pests away”*
**Efficiency**16%
*“Very effective”*
**Advertised Vs Actual Product**10%
*“Item as described”*
**Quality-Overall**8%
*“Excellent seller Excellent product would recommend”*
**Smell**8%
*“Ive been impressed so far - a lovely fresh smell”*
**Value For Money**4%
*“Great value”*
**Protection**4%
*“It gave hours of protection from Scottish isle midges”*
**Spray/Flow**3%
*“Great mozzi spray”*
**Ease Of Application**3%
*“Easy to apply”*
**Functionality-Overall**2%
*“It did work”*
### **What buyers complain about **
**Smell**19%
*“It doesnt smell great”*
**Pest/Insect Control**11%
*“I am constantly bitten by midges and horseflies”*
**Functionality-Overall**10%
*“Doesnt work”*
**Quality-Overall**8%
*“Completely ruined my bag”*
**Value For Money**6%
*“could have picked up in Home Bargains or boots for much the same price”*
**Visibility**5%
*“Some reduced visibility when wearing”*
**Durability**4%
*“doesnt last more than 48hrs”*
**Size-Overall**3%
*“Too narrow for a brimmed hat”*
**Skin Health**3%
*“Not effective against fleas”*
**Allergies**3%
*“I am allergic to insect bites”*
### **Top return reasons **
**Size-Overall**35%
**Visibility**24%
**Transparency**12%
**Leak-Proof**9%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Age Suitability**6%
**Smell**3%
## **Common questions**
- **Is midge repellent profitable to sell on Amazon United Kingdom?**
- The niche generates £509K/yr across 8 tracked products. 90-day search growth is +476.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the midge repellent niche?**
- 4 brands and 50 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in midge repellent?**
- Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.1%.
- **When does demand for midge repellent peak?**
- Demand peaks in Apr–May–Jul; the busiest month runs 189.9× the quietest.
- **What does it cost to enter the midge repellent niche?**
- Listings span £4.77–£15.66; the average listing price is £8.86 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.
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