---
title: "Microlax — £129K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/microlax"
last_updated: "2026-07-31T21:06:37.482Z"
locale: en
meta:
description: "Niche score 44/100 · £129K/yr market · 37K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £129K/yr market · 37K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microlax — £129K/yr Amazon UK Niche (2026) - Flapen"
---
# **microlax**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 20Conversion 100Competition 0Returns 99Price range 46Avg price 62Brand share 0Review moat 68Quality gap 77
**Conversion**
**Incredible****25.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****790.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.41**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£10.74–£18.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£129K**
£129K/yr · 37K searches
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, microlax is a £129K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microlax market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£107K–£134K**
- units × avg price
- **Conversion rate**
- **25.7%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- AHYBZN54% - McNeil30% - Microlax16%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
900700Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/microlax/trend)
## **Top microlax search terms**
- **microlax**19K/yr-15.4%21.0% conv. - **microlax enemas for adults**13K/yr-3.2%27.6% conv. - **micralax**5K/yr+0.7%18.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/microlax/search-terms)
## **Top microlax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£19K30%£39K45%£58K60%£78K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MICROLAX Rectum Enema 5ml x 12**AHYBZN**£18.64**4.4★1,097 rev](https://www.amazon.co.uk/dp/B071LH99L3) [2**Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying**McNeil**£10.74**4.2★752 rev](https://www.amazon.co.uk/dp/B07YNSLKLZ) [3**MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements**Microlax**£10.84**4.2★523 rev](https://www.amazon.co.uk/dp/B088RL6B1X)
### **Newest**
by launch date
[**MICROLAX Rectum Enema 5ml x 12**AHYBZN**£18.64**1,097 rev5y ago](https://www.amazon.co.uk/dp/B071LH99L3) [**MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements**Microlax**£10.84**523 rev6y ago](https://www.amazon.co.uk/dp/B088RL6B1X) [**Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying**McNeil**£10.74**752 rev6y ago](https://www.amazon.co.uk/dp/B07YNSLKLZ)
### **Trending**
90-day click momentum
[**Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying**McNeil**£10.74**4.2★**— 9%**](https://www.amazon.co.uk/dp/B07YNSLKLZ) [**MICROLAX Rectum Enema 5ml x 12**AHYBZN**£18.64**4.4★**— 3%**](https://www.amazon.co.uk/dp/B071LH99L3) [**MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements**Microlax**£10.84**4.2★**— 4%**](https://www.amazon.co.uk/dp/B088RL6B1X)
## **What buyers say about microlax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**23%
*“I inserted and used it easily and squatted down over a bin bag”*
**Efficiency**15%
*“Works well”*
**Advertised Vs Actual Product**11%
*“Does the job”*
**Strength**8%
*“Very effective”*
**Value For Money**7%
*“Good value for money”*
**Quality-Overall**5%
*“Amazing product”*
**Instructions/User Manual/Troubleshooting**4%
*“it has diagrams so is easy to use and besides, another reviewer has kindly uploaded the instructions in English”*
**Regulates Digestion**4%
*“Good for constipation”*
**Oral Hygiene**3%
*“Great for bowel movement”*
**Functionality-Overall**2%
*“EXPENSIVE-BUT WORKS VERY WELL”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**32%
*“not that I needed instructions it's not exactly rocket science”*
**Functionality-Overall**14%
*“Did not work”*
**Language Issues**10%
*“Language”*
**Value For Money**6%
*“Yes they're expensive BUT I'd pay that again for the relief”*
**Comfort-Overall**4%
*“today I was feeling uncomfortable”*
**Stress/Anxiety**4%
*“Very stressful”*
**Joint Pain**4%
*“Unsafe to use with chronic pancreatitis”*
**Acid Regulator/Stomach Ache Relief**3%
*“had terrible stomach cramps all day”*
**Quality-Overall**2%
*“Rubbish”*
**Pain Relief-Overall**2%
*“In our case this brought no relief even after a few tries”*
## **Common questions**
- **Is microlax profitable to sell on Amazon United Kingdom?**
- The niche generates £129K/yr across 3 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the microlax niche?**
- 3 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in microlax?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Language Issues. The return rate is 0.1%.
- **When does demand for microlax peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the microlax niche?**
- Listings span £10.74–£18.64; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)