---
title: "Methylfolate — £198K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/methylfolate"
last_updated: "2026-07-31T17:08:21.860Z"
locale: en
meta:
description: "Niche score 52/100 · £198K/yr market · 143K searches/yr · £12.99 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £198K/yr market · 143K searches/yr · £12.99 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Methylfolate — £198K/yr Amazon UK Niche (2026) - Flapen"
---
# **methylfolate**
**Worth a look**
Shows low returns (0.1%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Market size 39Growth 12Conversion 90Competition 35Returns 100Price range 66Avg price 58Brand share 64Review moat 75Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****507.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.79–£32.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.99**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£198K**
£198K/yr · 143K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, methylfolate is a £198K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **methylfolate market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£130K–£162K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**28%**
- NutriVolv29% - Igennus Healthcare Nutrition12% - INNOPURE11% - Health Leads ...Working With Nature8% - Solgar6% - Carlyle6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -25.4% search growth over the last 90 days.
6K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/methylfolate/trend)
## **Top methylfolate search terms**
- **methylfolate**72K/yr-23.5%9.7% conv. - **methyl folate**13K/yr-33.1%9.7% conv. - **l-methylfolate**8K/yr-13.9%9.1% conv. - **5-mthf**9K/yr-29.8%5.3% conv. - **l methylfolate**8K/yr-7.8%10.1% conv. - **methylated folate**5K/yr-10.5%8.3% conv. - **folate methylfolate**4K/yr-14.5%9.0% conv. - **5 mthf**4K/yr-20.0%7.4% conv. - **methylphenidate**3K/yr-14.1%0.2% conv. - **methylfolate supplement**4K/yr-65.3%7.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/methylfolate/search-terms)
## **Top methylfolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£40K30%£59K40%£79K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv**NutriVolv**£5.79**4.6★140 rev](https://www.amazon.co.uk/dp/B0FC2X24RV) [2**Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)**Igennus Healthcare Nutrition**£14.43**4.6★1,408 rev](https://www.amazon.co.uk/dp/B0C62KJGN6) [3**INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.39**5.0★5 rev](https://www.amazon.co.uk/dp/B0GH6TSB7Z) [4**Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement - Pack of 50 - Supports Blood Formation - Helps Reduce Tiredness and Fatigue - Wellbeing for Men and Women - Vegan**Solgar**£6.83**4.7★2,320 rev](https://www.amazon.co.uk/dp/B001PYVHHK) [5**Folate (L-Methylfolate 5-MTHF) 400mcg | 90 Vegan Capsules | Active Vitamin B9 | MTHFR Support | Prenatal & Pregnancy | Magnesium Stearate Free | Made in Wales | Health Leads UK**Health Leads ...Working With Nature**£7.61**4.7★555 rev](https://www.amazon.co.uk/dp/B07SZGV5RL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.39**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GH6TSB7Z) [**Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv**NutriVolv**£5.79**140 rev1y ago](https://www.amazon.co.uk/dp/B0FC2X24RV) [**5-MTHF 30ml | High Strength Folic Acid as 5-Methyltetrahydrofolate Vitamin B9 Liquid Drops 1000mcg | Folate Made in UK & Vegan Friendly | 2 Months Supply (30ml)**Epigenetics**£14.13**203 rev1y ago](https://www.amazon.co.uk/dp/B091CY4LQJ) [**Methyl Folate 1000ug | 120 Vegan Tablets (4 Months Supply) | L-Methylfolate as a Active Form of Folic Acid 5-MTHF (Vitamin B9) | No Artificial Preservatives | By Carlyle**Carlyle**£7.87**172 rev2y ago](https://www.amazon.co.uk/dp/B0D3QWFV5J) [**Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)**Igennus Healthcare Nutrition**£14.43**1,408 rev3y ago](https://www.amazon.co.uk/dp/B0C62KJGN6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.39**5.0★**▲ 464%**](https://www.amazon.co.uk/dp/B0GH6TSB7Z) [**Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv**NutriVolv**£5.79**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B0FC2X24RV) [**Methyl Folate 600g - 90 Capsules as Quatrefolic 5-MTHF Supplement 6S-5-methyltetrahydrofolate the 4th Generation of Folate a Highly biologically Active Form of Folic Acid/Vitamin B9 - UK Made**swiss bioenergetics**£10.23**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B09RHJWR69) [**Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)**Igennus Healthcare Nutrition**£14.43**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0C62KJGN6) [**Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement - Pack of 50 - Supports Blood Formation - Helps Reduce Tiredness and Fatigue - Wellbeing for Men and Women - Vegan**Solgar**£6.83**4.7★**▲ 27%**](https://www.amazon.co.uk/dp/B001PYVHHK)
**~~View all trending →~~**
## **What buyers say about methylfolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent product that delivers results”*
**Value For Money**13%
*“Great value”*
**Focus Enhancement**5%
*“I originally started taking it to support my energy levels, and I feel like Im less tired throughout the day and more focused, especially when Im working”*
**Ease Of Chewing/Swallowing**5%
*“Easy to swallow”*
**Energy Level**5%
*“Enhances Productivity”*
**Nutritional Content**4%
*“this is excellent form of folate”*
**Soothing Effect**4%
*“Calm down down”*
**Efficiency**3%
*“Ive genuinely noticed a positive difference”*
**Absorbency**3%
*“Small tablets, high quality, easily absorbed”*
**Taste-Overall**3%
*“Great and doesnt have taste or get stuck in my throat or make me nauseous”*
### **What buyers complain about **
**Dosage**15%
*“regular dosing at this level could be quite edgy in some”*
**Ingredients-Overall**8%
*“Appalled to discover the horrible ingredients in these pills”*
**Ease Of Chewing/Swallowing**7%
*“if you have problem with swallowing”*
**Size-Overall**6%
*“Massive size”*
**Instructions/User Manual/Troubleshooting**6%
*“It is pointless leaving distinct instructions for delivery if the driver can't be bothered to read it”*
**Value For Money**6%
*“May be a little overpriced”*
**Color**6%
*“Whit to yellow”*
**Age Suitability**6%
*“Not suitable if you are over 50”*
**Smell**6%
*“I dont blame her they smell horrible”*
**Advertised Vs Actual Product**4%
*“as incorrect information can easily mislead other customers”*
## **Common questions**
- **Is methylfolate profitable to sell on Amazon United Kingdom?**
- The niche generates £198K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the methylfolate niche?**
- 14 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in methylfolate?**
- Top complaints mined from reviews: Dosage, Ingredients-Overall, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- **When does demand for methylfolate peak?**
- Demand peaks in Oct; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the methylfolate niche?**
- Listings span £5.79–£32.64; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.
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