---
title: "Methylated B Vitamins — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/methylated-b-vitamins"
last_updated: "2026-07-31T17:14:42.726Z"
locale: en
meta:
description: "Niche score 41/100 · £87K/yr market · 62K searches/yr · £12.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £87K/yr market · 62K searches/yr · £12.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Methylated B Vitamins — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **methylated b vitamins**
**Skip it**
Soft demand (-18.9% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 94Competition 20Returns 100Price range 44Avg price 52Brand share 34Review moat 23Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.19**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.92–£20.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,036.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£87K**
£87K/yr · 62K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, methylated b vitamins is a £87K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **methylated b vitamins market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£73K–£98K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**11%**
- Igennus Healthcare Nutrition53% - Biocare14% - swiss bioenergetics9% - VitaBright5% - Royal Oak Health4% - Health4All4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/methylated-b-vitamins/trend)
## **Top methylated b vitamins search terms**
- **methylated b complex**25K/yr-22.4%8.1% conv. - **methylated b vitamins**8K/yr-22.6%8.0% conv. - **super b complex**6K/yr+0.0%16.7% conv. - **methyl b complex**6K/yr-9.7%10.8% conv. - **super b**6K/yr-38.7%0.6% conv. - **igennus super b complex**4K/yr-1.5%18.4% conv. - **b complex methylated**5K/yr-25.2%7.5% conv. - **igennus super b-complex**2K/yr+7.6%16.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/methylated-b-vitamins/search-terms)
## **Top methylated b vitamins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£17K30%£26K40%£35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets**Igennus Healthcare Nutrition**£7.92**4.6★27,744 rev](https://www.amazon.co.uk/dp/B01787EPEE) [2**Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label 180 Sustained Release Tablets - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 90 Servings**Igennus Healthcare Nutrition**£20.57**4.6★27,744 rev](https://www.amazon.co.uk/dp/B084HH913J) [3**BioCare Methyl B Complex 60 Capsules**Biocare**£15.10**4.7★153 rev](https://www.amazon.co.uk/dp/B0188F1PX4) [4**Vitamin B Complex Plus - 90 Capsules - Superior Methylated Formula with Added Choline PABA & Inositol - Includes Essential Multi B-Vitamins B1 B2 B3 B5 B6 B12 Biotin & Folate**swiss bioenergetics**£7.99**4.6★987 rev](https://www.amazon.co.uk/dp/B0822RM7K1) [5**Vitamin B Complex High Strength Methylated B Vitamins | B6 Vitamins with Folate & B12 Supplements | Complete Complex with 12 Active Nutrients | Not Liquid Drops Or Spray | Vitabright**VitaBright**£13.73**4.6★416 rev](https://www.amazon.co.uk/dp/B09NP3TQBH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOPURE Bioactive Vitamin B Complex with L-Methylfolate + Inositol and Choline Clean Label (Pure-Fill) High Strength Methylated B Vitamins 1 Capsule per Day 60 Capsules**INNOPURE**£12.94**1,143 rev1y ago](https://www.amazon.co.uk/dp/B0FD71ZJ9V) [**Royal Oak Health Balanced Methylated Vitamin B Complex with P5P Choline & PABA | High Strength Complete Spectrum B Vitamins for Men & Women B1 B2 B3 B5 B6 B7 B12 Inositol Folic Acid & Biotin**Royal Oak Health**£14.07**35 rev3y ago](https://www.amazon.co.uk/dp/B0CBKQKXHS) [**Vitamin B Complex High Strength Methylated B Vitamins | B6 Vitamins with Folate & B12 Supplements | Complete Complex with 12 Active Nutrients | Not Liquid Drops Or Spray | Vitabright**VitaBright**£13.73**416 rev4y ago](https://www.amazon.co.uk/dp/B09NP3TQBH) [**Igennus Super Vitamin B12 Complex 1000mcg Sublingual 180 Servings Vegan**Igennus Healthcare Nutrition**£12.84**6,638 rev4y ago](https://www.amazon.co.uk/dp/B09G6ZDCDP) [**Nutravita Vitamin B Complex High Potency - 1 Full Year Supply - 8 Vitamins B1-B2-B3-B5-B6-B12 Biotin Folic Acid & VIT D3 in 1 High Strength Micro Tablet - Reduction of Tiredness - Made in The UK**Nutravita**£11.38**10,164 rev5y ago](https://www.amazon.co.uk/dp/B07K4RBYSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INNOPURE Bioactive Vitamin B Complex with L-Methylfolate + Inositol and Choline Clean Label (Pure-Fill) High Strength Methylated B Vitamins 1 Capsule per Day 60 Capsules**INNOPURE**£12.94**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B0FD71ZJ9V) [**Royal Oak Health Balanced Methylated Vitamin B Complex with P5P Choline & PABA | High Strength Complete Spectrum B Vitamins for Men & Women B1 B2 B3 B5 B6 B7 B12 Inositol Folic Acid & Biotin**Royal Oak Health**£14.07**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B0CBKQKXHS) [**Nutravita Vitamin B Complex High Potency - 1 Full Year Supply - 8 Vitamins B1-B2-B3-B5-B6-B12 Biotin Folic Acid & VIT D3 in 1 High Strength Micro Tablet - Reduction of Tiredness - Made in The UK**Nutravita**£11.38**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B07K4RBYSB) [**Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets**Igennus Healthcare Nutrition**£7.92**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B01787EPEE) [**Igennus Super Vitamin B12 Complex 1000mcg Sublingual 180 Servings Vegan**Igennus Healthcare Nutrition**£12.84**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B09G6ZDCDP)
**~~View all trending →~~**
## **What buyers say about methylated b vitamins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**15%
*“Good vitamins complex”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**11%
*“Good value for money”*
**Ease Of Chewing/Swallowing**8%
*“Small tablets easy to take”*
**Energy Level**6%
*“Great energy boost”*
**Size-Overall**6%
*“the size is perfect”*
**Advertised Vs Actual Product**5%
*“As Described”*
**Taste-Overall**4%
*“Great product, tastes really good and easy to absorb under the tongue”*
**Nutritional Content**4%
*“effective B12 supplement”*
**Ease Of Use**3%
*“Easy to take”*
### **What buyers complain about **
**Smell**15%
*“Bad smell”*
**Taste-Overall**7%
*“no real taste to it”*
**Dosage**7%
*“Dosage is too high”*
**Side Effects**6%
*“Very bad side effects, thought I had food poisoning, stomach cramps and loose stools all week”*
**Quality-Overall**5%
*“Not the best staff”*
**Color**5%
*“The colour is very pale pink”*
**Solubility**4%
*“Take a while to dissolve”*
**Value For Money**3%
*“Waste of money”*
**Weight Loss**3%
*“After only two weeks of trying these I noticed rapid weight gain even though I religiously follow a strict diet, which I concluded was from water retention, to the point that I had to loosen my watch strap and clothing”*
**Size-Overall**2%
*“The tablets are very small. yet powerful.”*
## **Common questions**
- **Is methylated b vitamins profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 13 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the methylated b vitamins niche?**
- 10 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in methylated b vitamins?**
- Top complaints mined from reviews: Smell, Taste-Overall, Dosage. The return rate is 0.1%.
- **When does demand for methylated b vitamins peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the methylated b vitamins niche?**
- Listings span £7.92–£20.57; the average listing price is £12.19 (sweet spot $15–$100). The average incumbent carries 7,037 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)