---
title: "Metatarsal Pads — £169K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/metatarsal-pads"
last_updated: "2026-07-31T16:24:48.642Z"
locale: en
meta:
description: "Niche score 55/100 · £169K/yr market · 391K searches/yr. Prices mostly outside the sweet spot ($3.73–$10.85) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £169K/yr market · 391K searches/yr. Prices mostly outside the sweet spot ($3.73–$10.85) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Metatarsal Pads — £169K/yr Amazon UK Niche (2026) - Flapen"
---
# **metatarsal pads**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but prices mostly outside the sweet spot ($3.73–$10.85) keeps it on the watch list.
Market size 35Growth 36Conversion 66Competition 68Returns 95Price range 0Avg price 21Brand share 56Review moat 43Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,231.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£169K**
£169K/yr · 391K searches
**Avg price**
**Bad****£7.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.73–£10.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, metatarsal pads is a £169K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metatarsal pads market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£148K–£185K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**72%**
Top 20: 99%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**23%**
- BRISON40% - Medipaq8% - Dr. Scholl's8% - WOOHEALTH8% - Welnove7% - Pnrskter6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
9K7K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/metatarsal-pads/trend)
## **Top metatarsal pads search terms**
- **metatarsal pads**90K/yr+8.3%3.6% conv. - **metatarsal pads for women**63K/yr+7.2%5.0% conv. - **ball of foot cushion pads**42K/yr+17.1%5.5% conv. - **metatarsal pads for men**31K/yr+3.7%4.1% conv. - **mortons neuroma pads**21K/yr+5.0%4.8% conv. - **foot pads**20K/yr+1.4%1.1% conv. - **foot pads for ball of foot**17K/yr+2.0%5.0% conv. - **gel pads for ball of foot**12K/yr+40.8%8.6% conv. - **metatarsal pad**9K/yr+16.0%3.8% conv. - **foot cushion**12K/yr-1.9%1.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/metatarsal-pads/search-terms)
## **Top metatarsal pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£14K12%£20K16%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brison Metatarsal Pads Ball of Foot Cushion for Men and Women**BRISON**£8.39**4.0★6,663 rev](https://www.amazon.co.uk/dp/B07PMRFN3B) [2**Brison Metatarsal Pads Ball of Foot Cushion for Men and Women**BRISON**£8.28**4.0★6,663 rev](https://www.amazon.co.uk/dp/B0FLF65KM2) [3**Scholl Party Feet Ball of Foot Gel Cushions with GelActiv Technology Non-Slip Help Prevent Foot Pain - Suitable Most Shoes Including high Heels and Stilettos. Universal Size 1 Pair of Cushions**Dr. Scholl's**£4.48**4.4★2,549 rev](https://www.amazon.co.uk/dp/B079P67YTB) [4**Medipaq Metatarsal Gel Protector Cushion Pads - Relieve Ball of Foot Pain - Metatarsal Pads - Metatarsalgia Insoles - Metatarsal Insoles - Mortons Neuroma - Metatarsal Support (1x Pair Size 3-7)**Medipaq**£5.65**3.6★6,202 rev](https://www.amazon.co.uk/dp/B078NFKLR9) [5**Metatarsal Pads Ball of Foot Cushions - Metatarsal Pads for Women and Men - Soft Gel Foot Pads Metatarsal Foot Forefoot Cushioning Foot Pain Relief - 2 Pairs**BRISON**£8.34**3.9★6,358 rev](https://www.amazon.co.uk/dp/B0CZ6THDPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WOOHEALTH Metatarsal Pads for Women 2 Pairs Forefoot Pads (Ball of Foot Cushions Pads) for Mortons Neuroma Metatarsalgia Pain Relief for Men & Women (Blue)**WOOHEALTH**£8.05**44 rev3mo ago](https://www.amazon.co.uk/dp/B0GXXPW655) [**WOOHEALTH Metatarsal Pads for Women Ball of Foot Cushions Pads (2 Pairs Forefoot Pads) for Mortons Neuroma Metatarsalgia & Forefoot Pain Relief for Men & Women (Light Grey)**WOOHEALTH**£8.34**27 rev3mo ago](https://www.amazon.co.uk/dp/B0GVDZXP91) [**WOOHEALTH Metatarsal Pads for Women 2 Pairs Ball of Foot Cushions Pads for Mortons Neuroma Metatarsalgia & Forefoot Pain Relief for Men & Women (Blue)**WOOHEALTH**£7.45**18 rev4mo ago](https://www.amazon.co.uk/dp/B0GQBRH2KY) [**Pnrskter Metatarsal Pads with Adjustable Heel Strap 2PCS Gel Metatarsal Pads for Women Breathable Ball of Foot Cushion Pads for for Pain Relief Foot Pads for Walking Running or Standing (L Size)**Pnrskter**£9.70**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FSR25RC2) [**Brison Metatarsal Pads Ball of Foot Cushion for Men and Women**BRISON**£8.35**6,663 rev10mo ago](https://www.amazon.co.uk/dp/B0FR21LM13)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WOOHEALTH Metatarsal Pads for Women 2 Pairs Forefoot Pads (Ball of Foot Cushions Pads) for Mortons Neuroma Metatarsalgia Pain Relief for Men & Women (Blue)**WOOHEALTH**£8.05**4.0★**▲ 197%**](https://www.amazon.co.uk/dp/B0GXXPW655) [**WOOHEALTH Metatarsal Pads for Women Ball of Foot Cushions Pads (2 Pairs Forefoot Pads) for Mortons Neuroma Metatarsalgia & Forefoot Pain Relief for Men & Women (Light Grey)**WOOHEALTH**£8.34**4.0★**▲ 197%**](https://www.amazon.co.uk/dp/B0GVDZXP91) [**Metatarsal Pads Ball of Foot Cushions - Metatarsal Pads for Women and Men - Soft Gel Foot Pads Metatarsal Foot Forefoot Cushioning Foot Pain Relief - 2 Pairs Clear**BRISON**£8.24**3.9★**▲ 177%**](https://www.amazon.co.uk/dp/B07NL9QPXY) [**Brison Metatarsal Pads Ball of Foot Cushion for Men and Women**BRISON**£8.41**4.0★**▲ 174%**](https://www.amazon.co.uk/dp/B0FJMVV26Q) [**Metatarsal Pads Ball of Foot Cushions - Metatarsal Pads for Women and Men - Soft Gel Foot Pads Metatarsal Foot Forefoot Cushioning Foot Pain Relief - 2 Pairs**BRISON**£8.34**3.9★**▲ 118%**](https://www.amazon.co.uk/dp/B0CZ6THDPB)
**~~View all trending →~~**
## **What buyers say about metatarsal pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**25%
*“Comfortable and supportive”*
**Quality-Overall**15%
*“Excellent product”*
**Size-Overall**14%
*“Fits well”*
**Cushion**7%
*“Cushions my foot”*
**Value For Money**4%
*“Good value for money”*
**Joint Pain**4%
*“Arthritis support”*
**Adhesion/Stickiness**4%
*“Good adhesive pad”*
**Advertised Vs Actual Product**3%
*“perfectly fulfilled the description”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**2%
*“really effective”*
### **What buyers complain about **
**Size-Overall**25%
*“Small”*
**Quality-Overall**10%
*“Cheap and nasty”*
**Comfort-Overall**6%
*“Very uncomfortable to wear”*
**Pain Relief-Overall**6%
*“Didn't provide any pain relieve”*
**Cushion**4%
*“Not enough padding”*
**Value For Money**4%
*“Not necessarily good value”*
**Thickness**4%
*“very thick wouldnt recommend these”*
**Functionality-Overall**4%
*“Not effective”*
**Durability**4%
*“Broke”*
**Grip**3%
*“Some slipping when walking”*
### **Top return reasons **
**Size-Overall**56%
**Comfort-Overall**10%
**Functionality-Overall**6%
**Cushion**5%
**Pain Relief-Overall**4%
**Joint Pain**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Thickness**2%
**Grip**1%
## **Common questions**
- **Is metatarsal pads profitable to sell on Amazon United Kingdom?**
- The niche generates £169K/yr across 37 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the metatarsal pads niche?**
- 21 brands and 41 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in metatarsal pads?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 1.0%.
- **When does demand for metatarsal pads peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the metatarsal pads niche?**
- Listings span £3.73–£10.85; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 2,232 reviews — the moat a new listing must climb.
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