---
title: "Menstrual Disc — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/menstrual-disc"
last_updated: "2026-07-31T22:55:11.919Z"
locale: en
meta:
description: "Niche score 58/100 · £119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Menstrual Disc — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **menstrual disc**
**Worth a look**
Shows a sweet-spot price point ($24.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 23Conversion 51Competition 64Returns 94Price range 90Avg price 95Brand share 63Review moat 47Quality gap 89
**Avg price**
**Incredible****£24.43**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£9.40–£98.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,819.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£119K**
£119K/yr · 117K searches
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, menstrual disc is a £119K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menstrual disc market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£98K–£122K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **78%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **214 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**45**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 96%
**Open market**
**27%**
- SHORDY23% - Pixie Cup22% - saalt9% - Softcup8% - KAVODA6% - EACHPT5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
5K3KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/menstrual-disc/trend)
## **Top menstrual disc search terms**
- **menstrual disc**90K/yr+0.4%4.0% conv. - **period disc**18K/yr-30.4%3.6% conv. - **hello disc**3K/yr+66.0%1.1% conv. - **flex disc**4K/yr+20.9%3.5% conv. - **vulxies menstrual disc**3K/yr-37.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/menstrual-disc/search-terms)
## **Top menstrual disc products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHORDY Reusable Menstrual Disc Set of 2 (Small & Large) with Storage Bag Medical-Grade Silicone Soft Period Disc Medium Flow Kit Feminine Hygiene & Care | Tampons Pads & Cups Alternative (Green)**SHORDY**£13.97**4.4★1,245 rev](https://www.amazon.co.uk/dp/B0CCF2B381) [2**2 Menstrual Discs and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone-Most Soft Reusable Period Disc - Inserts and Removes Like a Tampon - Capacity of 5 and 7 Tampons**Pixie Cup**£33.10**3.9★276 rev](https://www.amazon.co.uk/dp/B0DS1MRGBY) [3**Softdisc Menstrual Discs | Disposable Period Discs | Tampon Pad and Cup Alternative | Capacity of 5 Super Tampons | 14 Count**Softcup**£21.91**4.2★20,014 rev](https://www.amazon.co.uk/dp/B000X29GY6) [4**Pixie Menstrual Disc Kit for Feminine Care - Pixie Discs are Designed to Remove Like Tampons - 100% Medical-Grade Silicone - Best Period Disc Starter Kit - Proven to Become A Successful Disc User**Pixie Cup**£31.17**4.5★1,075 rev](https://www.amazon.co.uk/dp/B0BLSVBMVY) [5**Saalt Menstrual Disc Reusable Period Disc for 12-Hour Protection BPA & Latex Free Easy Removal Soft Flexible and Comfortable Size Small Coral**saalt**£31.06**4.2★2,478 rev](https://www.amazon.co.uk/dp/B0B13XG62P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KAVODA Menstrual Disc - Soft Flexible Reusable Medical-Grade Silicone - Wear 12 Hours - Removal Notch - Two Sizes - Menstrual Cup or Tampon Alternative**KAVODA**£12.71**115 rev1y ago](https://www.amazon.co.uk/dp/B0F43QS3VX) [**ACWOO Menstrual Disc Set of 2 (S & L) with Storage Bag Reusable Moon Disc Menstrual Disc Applicator Period Disc Better Alternative to Sanitary Pad & Tampon**ACWOO**£9.94**167 rev1y ago](https://www.amazon.co.uk/dp/B0F6VBP7YC) [**AOGOE Menstrual Disc Set of 2 (S & L) with Storage Bag Menstrual Disc Applicator Reusable Moon Disc Medical Grade Silicone Period Disc Better Alternative to Sanitary Pad & Tampon Leak Proof**AOGOE**£9.83**50 rev1y ago](https://www.amazon.co.uk/dp/B0F2FLG1LK) [**AllMatters (Formerly Organicup) Menstrual Disc. A Reusable and Comfortable Alternative to Single-Use Period Products. Holds 6 Tampons Worth. 100% Soft Medical Grade Silicone**AllMatters**£23.99**42 rev1y ago](https://www.amazon.co.uk/dp/B0F2FRN8W4) [**2 Menstrual Discs and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone-Most Soft Reusable Period Disc - Inserts and Removes Like a Tampon - Capacity of 5 and 7 Tampons**Pixie Cup**£33.10**276 rev1y ago](https://www.amazon.co.uk/dp/B0DS1MRGBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saalt Menstrual Disc Reusable Period Disc for 12-Hour Protection BPA & Latex Free Easy Removal Soft Flexible and Comfortable Size Small Coral**saalt**£31.06**4.2★**▲ 240%**](https://www.amazon.co.uk/dp/B0B13XG62P) [**ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)**ZVZK**£13.39**4.1★**▲ 188%**](https://www.amazon.co.uk/dp/B0BPQTMVKH) [**SHORDY Reusable Menstrual Disc (Small) with Storage Bag Medical-Grade Silicone Soft Period Disc Medium Flow Kit Feminine Hygiene & Care | Tampons Pads & Cups Alternative (Green)**SHORDY**£10.46**4.4★**▲ 144%**](https://www.amazon.co.uk/dp/B0B4ST7QSM) [**Flex Disc Mini Premium Quality Core Trainer for Mobility Stability Balance Strength Abdominal Roller | Core Slider | Gliding Disc - Pack of 2**Flex Disc**£98.42**4.2★**▲ 121%**](https://www.amazon.co.uk/dp/B082B2CN32) [**Saalt Menstrual Disc Duo Reusable Period Disc for 12-Hour Protection BPA & Latex Free Easy Removal Soft Flexible and Comfortable**saalt**£46.55**4.2★**▲ 108%**](https://www.amazon.co.uk/dp/B0C4NS5S2J)
**~~View all trending →~~**
## **What buyers say about menstrual disc**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Easy to use”*
**Leak-Proof**15%
*“it does not leak at all”*
**Comfort-Overall**11%
*“how comfortable it feels”*
**Ease Of Application**10%
*“What I will say is the applicator makes it so much easier to insert it was the discs themselves I had issue with”*
**Quality-Overall**9%
*“The disc is really well made - deep”*
**Value For Money**5%
*“Great product at a great price”*
**Menstrual Issues**4%
*“Really great menstrual disks”*
**Design-Overall**3%
*“Great items, such a clever design”*
**Size-Overall**2%
*“it fits my body perfectly”*
**Ease Of Wearing**1%
*“Easy and comfortable to wear”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Disc didnt work for me”*
**Ease Of Use**12%
*“Awkward to use”*
**Size-Overall**11%
*“it didnt fit right”*
**Leak-Proof**11%
*“Leaking”*
**Value For Money**6%
*“Expensive for no reason”*
**Ease Of Cleaning**5%
*“Messy”*
**Grip**3%
*“Cant quite get to grips with the disc just yet”*
**Compatibility-Overall**2%
*“not suitable for disc”*
**Shape/Style**2%
*“It does not keep any shape to be able to insert”*
**Comfort-Overall**2%
*“it is really uncomfortable”*
### **Top return reasons **
**Size-Overall**28%
**Leak-Proof**16%
**Functionality-Overall**15%
**Comfort-Overall**7%
**Ease Of Use**6%
**Compatibility-Overall**4%
**Pain Relief-Overall**4%
**Soft Feel**3%
**Value For Money**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is menstrual disc profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 23 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the menstrual disc niche?**
- 16 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in menstrual disc?**
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Size-Overall. The return rate is 1.1%.
- **When does demand for menstrual disc peak?**
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the menstrual disc niche?**
- Listings span £9.40–£98.42; the average listing price is £24.43 (sweet spot $15–$100). The average incumbent carries 1,819 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)