---
title: "Trend — menstrual cups - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/menstrual-cups/trend"
last_updated: "2026-07-31T17:24:48.219Z"
locale: en
meta:
  description: "Niche score 55/100 · £269K/yr market · 304K searches/yr · £14.90 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £269K/yr market · 304K searches/yr · £14.90 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — menstrual cups - Flapen"
---

# **menstrual cups**

**Worth a look**

Shows low returns (0.5%), but soft demand (-3.6% this quarter) keeps it on the watch list.

Market size 49Growth 23Conversion 66Competition 51Returns 98Price range 54Avg price 74Brand share 45Review moat 25Quality gap 76

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£14.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£2.41–£29.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£269K**

£269K/yr · 304K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,650.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.6%**

90-day search growth — must beat 0% to launch