---
title: "Magnesium Gummies — £314K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/magnesium-gummies"
last_updated: "2026-07-31T22:09:40.737Z"
locale: en
meta:
description: "Niche score 52/100 · £314K/yr market · 262K searches/yr. Prices mostly outside the sweet spot ($7.42–$14.18) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £314K/yr market · 262K searches/yr. Prices mostly outside the sweet spot ($7.42–$14.18) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Magnesium Gummies — £314K/yr Amazon UK Niche (2026) - Flapen"
---
# **magnesium gummies**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($7.42–$14.18) keeps it on the watch list.
Market size 52Growth 9Conversion 95Competition 50Returns 100Price range 0Avg price 34Brand share 66Review moat 41Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£314K**
£314K/yr · 262K searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,361.77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.02**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-32.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£7.42–£14.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, magnesium gummies is a £314K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium gummies market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£251K–£301K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **—flat
**Sellers**
**62**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**28%**
- Nutrigums19% - RKPROUC17% - novomins14% - SuperSelf8% - TRIP7% - Nobi Nutrition6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/magnesium-gummies/trend)
## **Top magnesium gummies search terms**
- **magnesium gummies**207K/yr-35.4%9.2% conv. - **magnesium gummies adult**32K/yr-12.0%9.2% conv. - **magnesium citrate gummies**12K/yr-18.6%7.9% conv. - **magnesium gummy**5K/yr-65.3%9.3% conv. - **magnesium chewable**3K/yr-28.4%8.7% conv. - **magnesium supplements gummies**3K/yr-31.3%10.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/magnesium-gummies/search-terms)
## **Top magnesium gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£16K10%£31K15%£47K20%£63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magnesium Citrate 1250mg & Vitamin C Gummy | High Strength | 150mg of Elemental Magnesium & 80mg Vitamin C | Mixed Berry Flavour | 60 Vegan Gummies | Energy & Bone Support by NUTRIGUMS**Nutrigums**£10.45**4.5★1,200 rev](https://www.amazon.co.uk/dp/B0BPMWQ8VN) [2**120 Count Magnesium Glycinate Gummies High Absorption Magnesium Supplement for Women Men and Kids Support Sleep Muscle and Relaxation Sugar Free**RKPROUC**£12.21**4.2★137 rev](https://www.amazon.co.uk/dp/B0FR4VD9P8) [3**Magnesium Gummies for Adults & Kids - 150mg Magnesium Supplements for Sleep Relaxation & Muscle Support - Natural Grape Flavour - No Artificial Colours - Vegan - 60 Gummies Easy to Chew**SuperSelf**£7.64**4.3★568 rev](https://www.amazon.co.uk/dp/B0D2RRRJ99) [4**Magnesium Gummies - High Strength 1636 mg of Citrate Offering 180mg of Elemental Mg - Magnesium Supplements - Alternative to Tablets Spray & Oil - Vegan - 60 Gummies - Novomins**novomins**£14.18**4.4★956 rev](https://www.amazon.co.uk/dp/B0953SGCC4) [5**Kids Magnesium Gummies - 546 Mg Magnesium Citrate Providing 60 mg of Magnesium - Alternative to Magnesium Glycinate 30 Gummies - 1 Month Supply Magnesium Supplements - Vegan - Gluten Free - Novomins**novomins**£7.99**4.4★3,894 rev](https://www.amazon.co.uk/dp/B09ZZM9YWF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magnesium Citrate Gummies 400mg of Elemental Magnesium & 90mg Vitamin C Non-GMO Vegan 60 Gummies Raspberry Flavor for Sleep Muscle and Bone Support**Balance Lifestyle**£7.98**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GHSBSXBG) [**Vinco Magnesium Glycinate Complex Gummies for Adults & Kids - Chelated Bisglycinate with Vitamin B6 C & D3 L-Theanine 5HTP - Time Release - Sugar Free - Strawberry Flavour - 60 Vegan Gummies**Vinco Supplements**£7.42**74 rev4mo ago](https://www.amazon.co.uk/dp/B0GQB2V1BT) [**Healthivo Magnesium Gummies with Zinc 60 Vegan Gummies Sugar Free**Healthivo**£10.28**62 rev6mo ago](https://www.amazon.co.uk/dp/B0GDVZR5M7) [**21-in-1 Liposomal 12 Active Magnesium Complex 1000mg Gummies - with Magnesium Glycinate Citrate Malte & Vitamin C - Magnesium Supplements for Supports Bone Muscle Relaxation & Sleep**JONBAY**£11.99**44 rev7mo ago](https://www.amazon.co.uk/dp/B0G8J1BDB3) [**Magnesium Glycinate Gummies for Adults 120 Count - 600 MG Per Serving Promotes Relaxation & Restful Sleep Focus Supports Heart & Bone Health Raspberry Flavor Non-GMO**Furnrubden**£12.03**30 rev8mo ago](https://www.amazon.co.uk/dp/B0G1CGZDWX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**21-in-1 Liposomal 12 Active Magnesium Complex 1000mg Gummies - with Magnesium Glycinate Citrate Malte & Vitamin C - Magnesium Supplements for Supports Bone Muscle Relaxation & Sleep**JONBAY**£11.99**4.0★**▲ 371%**](https://www.amazon.co.uk/dp/B0G8J1BDB3) [**Magnesium Citrate Gummies 400mg of Elemental Magnesium & 90mg Vitamin C Non-GMO Vegan 60 Gummies Raspberry Flavor for Sleep Muscle and Bone Support**Balance Lifestyle**£7.98**4.7★**▲ 367%**](https://www.amazon.co.uk/dp/B0GHSBSXBG) [**Vinco Magnesium Glycinate Complex Gummies for Adults & Kids - Chelated Bisglycinate with Vitamin B6 C & D3 L-Theanine 5HTP - Time Release - Sugar Free - Strawberry Flavour - 60 Vegan Gummies**Vinco Supplements**£7.42**4.1★**▲ 225%**](https://www.amazon.co.uk/dp/B0GQB2V1BT) [**Magnesium Glycinate Gummies for Adults 120 Count - 600 MG Per Serving Promotes Relaxation & Restful Sleep Focus Supports Heart & Bone Health Raspberry Flavor Non-GMO**Furnrubden**£12.03**4.6★**▲ 185%**](https://www.amazon.co.uk/dp/B0G1CGZDWX) [**120 Count Magnesium Glycinate Gummies High Absorption Magnesium Supplement for Women Men and Kids Support Sleep Muscle and Relaxation Sugar Free**RKPROUC**£12.21**4.2★**▲ 179%**](https://www.amazon.co.uk/dp/B0FR4VD9P8)
**~~View all trending →~~**
## **What buyers say about magnesium gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**25%
*“Better nights sleep”*
**Quality-Overall**11%
*“Good product x”*
**Magnesium**9%
*“Best magnesium capsules”*
**Value For Money**8%
*“much cheaper”*
**Taste-Overall**7%
*“No unpleasant aftertaste”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Ease Of Chewing/Swallowing**3%
*“Easy to chew”*
**Muscle Pain Relief**3%
*“relax my muscles”*
**Efficiency**3%
*“Does the job”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Sleep Quality**15%
*“Don't help with sleep”*
**Magnesium**8%
*“This magnesium does not work”*
**Functionality-Overall**7%
*“It does absolutely nothing”*
**Acid Regulator/Stomach Ache Relief**5%
*“Gives you stomach cramps”*
**Dosage**4%
*“The dosage is far too high”*
**Value For Money**4%
*“a bit pricey”*
**Side Effects**3%
*“Will make you ill”*
**Size-Overall**3%
*“Quite big tablets”*
**Taste-Overall**3%
*“the taste was just too gross”*
**Advertised Vs Actual Product**3%
*“Misleading”*
### **Top return reasons **
**Joint Pain**50%
**Magnesium**50%
## **Common questions**
- **Is magnesium gummies profitable to sell on Amazon United Kingdom?**
- The niche generates £314K/yr across 22 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the magnesium gummies niche?**
- 19 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in magnesium gummies?**
- Top complaints mined from reviews: Sleep Quality, Magnesium, Functionality-Overall. The return rate is 0.1%.
- **When does demand for magnesium gummies peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the magnesium gummies niche?**
- Listings span £7.42–£14.18; the average listing price is £10.02 (sweet spot $15–$100). The average incumbent carries 2,362 reviews — the moat a new listing must climb.
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